What a game! 🏀🔥 Allen University’s Yellow Jackets & Maccabi Ashdod showed how basketball builds bridges and unites us against antisemitism, racism & hate. Proud to help make it happen! 💙 @auyellowjackets @allenumbb #ProjectMax

An inspiring day as @ProjectMaxClub ambassador @TamirGoodman met @AllenUniv team on their historic Israel visit! Bringing people together through sport and standing strong against hate! 🏀💛@auyellowjackets_ @allenumbb

We’re heartbroken by the loss of Mike Sweetney, one of Project Max’s first ambassadors and always a brave voice against hate and injustice. Our thoughts are with his wife and three children. Rest in peace, Mike. You’ll always be part of our family. 🕊️

Great to see @ProjectMaxClub ambassadors connecting with friends around shared purpose at the @israelcc Israel on Campus Coalition’s 2026 Leadership Summit—where more than 1,000 student leaders are gathering to build skills, and prepare for the year ahead. #Sports4Good #ICC

The mission to #Rwanda is making news. Proud to see @ProjectMaxClub's ambassador, Harold Keeling, join @SaveChildsHeart to bring lifesaving care, hope, and connection to children and families. Keep up the amazing work - you're making a real difference! #ProjectMax

Proud to see @lowerynick, our own @ProjectMaxClub ambassador, releasing his new book, Naked and Alone with 80,000 People. From 11 NFL rejections to an 18-year career and Hall of Fame recognition, Nick’s story is one of resilience, purpose, and perseverance. Congrats.

On Holocaust Memorial Day, we remember the six million Jews murdered in the Holocaust—and confront a painful truth: antisemitism is rising again, including in sports. The field, court, and stands must never be places for hate. We stand united against it. #NeverAgain

Proud to welcome Grant Leonard to the @ProjectMaxClub athlete Advisory Board. As head coach of Queens Men’s Basketball, he led the Royals to their first #ASUN Tournament title and first trip to #MarchMadness. Can't wait to see what we'll do together. #ProjectMax #MarchMadness

Excited to welcome @Andy_Adler to the @ProjectMaxClub family. A trailblazing sportscaster and journalist, Andy has used her voice and platform to make a real impact in sports media. We’re proud to have her join us as an ambassador. #sportsforgood #unitedthroughsports

Herbert #FlightTime Lang (@datrotter4) is joining @ProjectMaxClub as our newest Ambassador! From the @Globies to global audiences, he has always used the game to bring people together. Now he’s teaming with us to stand against racism and antisemitism through sport 👏

Proud to see Deni Avdija receiving the #ProjectMax #AllStarAgainstHate award. Appreciate the Consul General of Israel in LA (@israelinla) for helping make this happen. Love from @Eddy_Curry, @peter_paltchik, @coachbrucepearl, @davidmdraiman and the @ProjectMaxClub family

Deni Avdija makes history this #AllStarWeekend as the first Israeli ever to play in the NBA All-Star Game 🇮🇱⭐️ @ProjectMaxClub is proud to launch the first-ever All-Star Against Hate Award — and to present the inaugural honor to Deni - so proud of you🏀 @trailblazers