sports marketing pro, naming rights & sponsorship, grad school professor, dad, loyal husband! Duke Lax '88, OhioU SportsAd '92, co-founder Union Jack Classic
Phoenix, AZ
Joined October 2015
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- Following1.1K
- Followers1.3K
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As 2025 winds down, wishing all of our colleagues, clients, friends & partners a joyous holiday season heading into the New Year. Looking forward to the exciting challenges ahead & thankful for the opportunities experienced this past year. Happy New Year!!! @unionjackclasic
Rob Yowell retweeted
How do you turn one game into a city-wide experience?
Bands, mascots, packed pubs, an adidas store takeover and sold-out merchandise. The Union Jack Classic brought the culture of American college football to London.
Rob Yowell joins me on the first Raw Sports Business Show to explain how it came together.
For Australian sports marketers, it raises a great question: how much opportunity sits outside the stadium?
Watch the full episode on YouTube: Raw Sport Media.
#SportsBusiness #SportsMarketing #FanEngagement
Rob Yowell retweeted
As we welcome our Chandler alumni home, we’re proud to recognize the 40+ Chandler Football alumni currently playing college football!
Our Wolves continue to represent Chandler with pride, dedication and excellence.
Keep Going!
#OnceAWolfAlwaysAWolf #Homecoming2026
Rob Yowell retweeted
Always a pleasure chatting with @Thomas_Hensey. The positive reaction to the first ever Union Jack Classic game was so pleasing to see.
The college football fan inside of me is bursting with excitement. The blueprint is in place for this to be a long term success.
NEW POST: 'Fuelling the Fire' - First Union Jack Classic Delivers, With More to Come:
✍️ @NFLDraftSi
thetouchdown.co.uk/fuelling-…
Rob Yowell retweeted
NEW POST: 'Fuelling the Fire' - First Union Jack Classic Delivers, With More to Come:
✍️ @NFLDraftSi
thetouchdown.co.uk/fuelling-…
Rob Yowell retweeted
Sophie Cunningham tees off on WNBA players whining about fans. Watch this, it’s absolutely perfect. They should make her commissioner.
Rob Yowell retweeted
AzHS football fans, what do you notice about @ESPNNFL #MNF
@SCLancerNation @Husky_Football7
📸from @RBYowell2
Rob Yowell retweeted
😍 The theme for Saturday’s Built By Houston game vs. UCF is Space. UH will feature 10 unique hand-painted helmets representing each of the 8 planets, the Sun & Pluto. Houston is known as Space City, UCF calls itself SpaceU. Loser of the “Space Bowl” must leave the universe
Rob Yowell retweeted
"There's nothing like it"
🎟️: ow.ly/Z5OI50ZSQHy
Rob Yowell retweeted
Kenny Dillingham expressed gratitude to the Sun Devil fans who traveled to London:
"I think a lot of people got a trip out of it that they'll remember forever. Just shows you the reach this university has, it's pretty remarkable."
@SunDevilSource
Rob Yowell retweeted
NEW POST: The Big 12 Broadcast - Wembley Delivers, Prime Punishes & Fifita Makes History:
✍️ @NFLDraftSi
thetouchdown.co.uk/the-big-1…
Rob Yowell retweeted
Can't go to London with out trying some classic English dishes 🍴
@RobStoneONFOX | @Brady_Quinn | @markingramII | @MattLeinartQB | @CoachUrbanMeyer
Rob Yowell retweeted
Come along with @MattLeinartQB for a behind-the-scenes look at Big Noon Kickoff's trip to London! 🇬🇧
Rob Yowell retweeted
Has a chance to be a fantastic annual event. Anything that wasn't perfect or great can be cleaned up. Enjoyed being there, hotel staff was great, Ubers on time, etc.
Overall Union Jack Classic opinion
I was hugely worried about the lack of tickets sold and how that would impact the atmosphere. Despite having the upper bowl closed it was actually surprisingly loud.
Jayhawks and Sun Devils fans were class and LOADS had flown over for it. It felt far more partisan than NFL games here usually do and the fans were a huge part of that.
Actually quite optimistic about the event going forward. A few tweaks such as cheaper tickets to pack the place, play before NFL season starts etc, and then it could really thrive.
Really surprised me how good the event was given some of the negativity around it over the past few weeks and months. It could become a regular fun, regular part of London’s sporting landscape if handled correctly.
Rob Yowell retweeted
Overall Union Jack Classic opinion
I was hugely worried about the lack of tickets sold and how that would impact the atmosphere. Despite having the upper bowl closed it was actually surprisingly loud.
Jayhawks and Sun Devils fans were class and LOADS had flown over for it. It felt far more partisan than NFL games here usually do and the fans were a huge part of that.
Actually quite optimistic about the event going forward. A few tweaks such as cheaper tickets to pack the place, play before NFL season starts etc, and then it could really thrive.
Really surprised me how good the event was given some of the negativity around it over the past few weeks and months. It could become a regular fun, regular part of London’s sporting landscape if handled correctly.
Rob Yowell retweeted
4PM in London means it's time for tea 🫖
@RobStoneONFOX | @Brady_Quinn | @markingramII | @MattLeinartQB| @CoachUrbanMeyer
Rob Yowell retweeted
Look what has made its way into the Sun Devil Hall of Fame! Stop by to see the Union Jack Classic championship trophy in the Carson Center lobby at Mountain America Stadium.
Rob Yowell retweeted
Big Noon Kickoff did not disappoint 🔥
@BNKonFOX
