We share #realestatemarketing tips, tools, and trending stories that help real estate agents and brokers generate more (and better) buyer and seller leads.
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Google's free home-listing carousel just hit a 7th MLS above paid search ads.
Edition 97:
• Co-publish listing Reels into neighborhood feeds
• Pull FREE branded property reports in RPR
• What Google's 7-MLS expansion means for your profile
ALT Edition 97 of The Real Estate Marketing Update. Tip: co-publish listing Reels to reach local buyers. Tool: send better branded property reports (for free). Trend: Google listings expand to 7th MLS above ads.
Before:
"Just checking in! No offers yet, but hang in there!"
After:
"Week 3: 11 showings, 2 second visits, no offers. The comment we keep hearing is the price compared with the house on Elm. Can we talk Thursday? I'll bring two options."
Bad news doesn't lose you the listing. Silence does.
14.5% of homes that went under contract in September fell back out. That's about 1 in 7, the highest share on record outside spring 2020.
The usual reasons: the inspection, a payment that came in higher than expected, or cold feet.
Before your buyer writes the offer:
Get the full monthly payment from the lender, taxes and insurance included.
Walk the house looking for inspection problems, not just finishes.
Ask: "What would make you walk away from this one?"
Source: Redfin, Oct 12, 2026: redfin.com/news/pending-home… The figure comes from Redfin's analysis of MLS data (Redfin is a brokerage).
A new federal housing order targets monthly PMI, refinance title fees, and VA/USDA loan rates.
Edition 98:
• Turn policy news into a local buyer cost funnel
• Track local mentions Google Alerts misses with Alertmouse
• Separate real client savings from headlines
ALT Edition 98 of The Real Estate Marketing Update. Tip: turn policy news into a buyer cost funnel. Tool: track local mentions that Google Alerts misses. Trend: new housing order targets PMI and refi fees.
Read Edition 98 and subscribe FREE:
imforza.link/remu-98-x
A seller asks: "What do I get for your fee that a flat-fee broker won't give me?"
What's your answer, in one sentence?
Turn your MLS's monthly stats into a past-client email in two minutes. Paste the numbers for your area into any AI assistant with this:
"Write a 120-word market update for past clients using only these numbers. Pick the three that matter most to a homeowner, say what each one means in plain words, and end with one sentence for anyone thinking of selling. No hype."
Send it as a plain email from you, not a designed newsletter.
We send one tactic like this every Friday in The Real Estate Marketing Update. Free: realestatemarketingupdate.co…
A seller asks: "Can we skip the MLS and just market it privately?"
What's your answer, in one sentence?
Adjustable-rate loans made up 14% of mortgage rate locks in September, the highest share since at least 2019.
So expect more buyers to ask about one. Before they decide, sit down with their lender and get three numbers in writing:
The payment today.
The payment after the first adjustment, if the rate rises to the cap.
The payment at the lifetime cap.
If they can live with the third number, it's a real option.
Source: Optimal Blue September 2026 Market Advantage report, Oct 13, 2026 (highest ARM share in its data going back to 2019): www2.optimalblue.com/optimal…
A seller asks: "Should we take it off the market until after the holidays?"
What's your answer, in one sentence?
Call your own cell and let it go to voicemail. Three checks:
Does it say your name and that you sell real estate?
Does it tell them they can text you, and that you'll reply fast?
Does it ask for the address they're calling about?
A lead who hears "this mailbox is full" calls the next agent.
Mortgage rates held at 7.40% this week, after seven straight increases. A year ago they were 6.27%.
On a $2,500 monthly payment, that's the difference between borrowing about $405,000 and about $361,000.
So when a seller says, "The house down the street got $480,000 last fall," try:
"It did. That buyer could borrow about $44,000 more on the same payment than today's buyer can. Let's price for the buyer who's out there now."
Source: Freddie Mac PMMS, Oct 15, 2026 (7.40%, unchanged; 6.27% a year ago): freddiemac.com/pmms Payment math is principal and interest only on a 30-year loan.
The first line of an expired listing call that gets a real answer:
"Hi, this is [name]. I'm not calling to list it today. I saw your home came off the market, and I'm curious what you think went wrong."
Then stop talking. Whatever they say first is the reason they'll hire the next agent.
Finish this sentence for a first-time buyer:
"The thing nobody tells you about buying a house is..."
Inventory is up 6.7% from a year ago. Homes are still selling a day faster than last year.
Economists read that as sellers pricing to sell.
Use both numbers with your next seller: buyers have more choices than they did a year ago, and the homes priced for this market are still going quickly.
Source: Realtor.com Weekly Housing Trends, week ending Oct. 3, 2026: realtor.com/research/eekly-h…
