R/GA is an independent creative innovation company for the intelligence age. Posts by @chapinc.

Joined October 2008
I'm at an age where I need to be honest with myself about my career prospects. I'm probably never going to consolidate an empire.
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Premier League teams been busy at CES
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Agency holiday parties in 2026
Some parents are ditching plates and silverware for a “dump dinner,” pouring the meal straight onto a foil-covered table and letting the kids dig in. For these families, it’s less about manners and more about making memories.
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Feels like no one wants to join the conversation anymore
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Guy on the subway is carrying "The Dealmaker's 10 Commandments." Just imagine if he opened it.
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Staunch thumbs-up emoji users watching the scene with the text
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Client who says "great work guys" on the call, then emails five pages of notes
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"You all agree on something? Well... not this guy! What do you have to say to him??"
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Consensus gives the algorithm a panic attack.
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"Darty." Will you please listen to yourselves.
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😶
Today is Evaluate Your Life Day.
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Whatever you think this movie will be, your expectations will be surpassed. Words like "masterpiece" and "pure cinema" can feel corny, or a joke. But that's what this is.
“You Can See Everything” has generated a massive $15 million over its opening weekend. Director Nathan Fielder and Lance Oppenheim’s much-hyped look at Elizabeth Holmes has secured the largest debut for any film playing on under 1,000 screens since 2006’s “Borat." It’s also the biggest opening for a documentary in over 20 years. bit.ly/4zIqxGv
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Coinbase creative team working overtime to launch a new campaign
No friends. No girlfriend. Virgin all of my life. No family. Crypto is all I have.
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Relatable for anyone who drives the BQE
The Roadster could genuinely be a lifesaver in situations like these.
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"How did that get approved" idk how does anything get approved. No really, I'm asking. How does one get something approved?
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The most influential ad person is your legal reviewer
Do you agree with Geno Schellenberger?? Tune in to the Breaking and Entering live show Tues-Thurs at 12 PM ET
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People still won't know how to merge or that you're supposed to turn your headlights on when it gets dark, but this is very impressive.
Real life, baby
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Who agency strategists and creatives picture when thinking about a 45 - 55 y.o. audience
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If a newsletter is a link dump and/or contains no distinct human POV, it should not exist, much less cost money
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Microdramas... you mean work?
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