Meanwhile Conservatives back up to 20% and Badenoch moving into positive territory in leadership ratings for first time in well over a year (and now with many more with a view of her). The battle as the main right-wing challenger to Labour continues.

They could pose bigger threat. A striking 51% of current Reform backers would consider voting Restore. Doesn’t mean they will. And lots of Restore voters equally say they may consider voting Reform. But highlights the battle to be won for control of the “right bloc”.

But in many ways discussion about support for sources is really secondary - everything comes back to bills. As one voter said in focus group after I asked her which sources she preferred: “Just lower the bloody bills.” This is what voters really want to talk to you about.