Can a social media strategy try to do too much? I think so. When every campaign, trend, platform, and opportunity becomes a priority, the strategy loses focus. A strong strategy isn't just about deciding what a brand should do. It's also about knowing what not to do.

Impactful new perspectives on the future of AI and marketing businessesgrow.com/2026/10/1… via @markwschaefer

Dad has been settling in pretty well since the move. His latest purchase is this trike, which feels like a good sign that he’s getting comfortable here. I would, however, like to formally warn the neighbors. 😂

My capacity has shifted this year, and I’ve had to rethink what “doing enough” even means. I wanted to share what it’s been like to care just as much as ever while juggling more than I planned for. tinyurl.com/SSMFallingShort #Strella

A lot of people have real expertise but don’t naturally see themselves as thought leaders. The challenge is translating what you know into a point of view that adds something new. Thought leadership starts when experience gives you something different to say.

I Was Wrong About AI and Brand Trust. Here's What Actually Wins. businessesgrow.com/2026/10/1… via @markwschaefer

Fall is definitely starting to show up around here. 🍂 Unfortunately, that also means it’s almost time to close the pool, and I’m not ready. 😂 I’m going to enjoy this view for as long as I can.

These past few weeks with my dad have made me think more deeply about what shared life asks of us. It has been steady, imperfect, and far more meaningful than I expected. tinyurl.com/SSM3WeekUpdate #Strella

A little throwback to kindergarten, 1986. Can you guess which one is me? 😉

The Pathetic State of Content Marketing: A Plea businessesgrow.com/2026/10/0… via @markwschaefer

The question someone asks and the question the data can answer aren’t always the same. Sometimes the real work is figuring out what we’re trying to understand, what the data can support, and how confident we should be. I’d rather add an asterisk than create false confidence.

I’m realizing how easily continuity slips when the day fills faster than intention can keep up. tinyurl.com/SSMMoreTime #Strella

A few people have asked to see Dad’s new space now that he’s officially moved in, so here it is. The first video shows his main living space, and the second is his newly remodeled bathroom. We’re glad he is here!

The Collapse of Consideration businessesgrow.com/2026/09/2… via @markwschaefer

Ten months in, I still catch myself appreciating the little things. More space. More quiet. More room to work, relax, and spend time outside with the cats. Frankie seems pretty happy with the arrangement, too.

I started thinking about how tech subtly keeps us constantly available. It seems minor, but it actually changes how people engage and what standards leaders create. Writing it out really clarified things for me. tinyurl.com/SSMResponsive #Strella

Early fall, but still enjoying a few summer-like moments. I’m not ready to give up evenings outside just yet.

The Human Moat Is Real. But It's Not Where You Think. businessesgrow.com/2026/09/2… via @markwschaefer

American Business Women’s Day hit differently this year. After 16 years in business, I’ve learned there isn’t one version of what a woman in business is supposed to look like, or one version of who you’re supposed to be.

Helping Dad start over made me pay attention to the gentle parts of change, the ones that don’t announce themselves. tinyurl.com/MovingDad #Strella