Founder of @Babbllabs Influencer marketing, social intelligence, startups. Collabs: [email protected]

Chicago, IL
Joined October 2013
Today, we're launching Scout! 🐦 The creator marketing agent built specifically for YouTube. Prompt Scout in plain English, he scours thousands of videos to find the best creators to grow your brand. > Find creators by niche, size, and audience > Shows real creator sponsorship history > Surfaces channels your competitors work with Built on real data, delivered in real-time. You can ask Scout anything: > "Show me wedding photography creators" > "Find creators who have mentioned Claude 4.8" > "Which channels has Surfshark sponsored recently?" Try it for free today on our website (link below). There's never been a better time to build a business on YouTube 🚀 Tag a friend who could use this, or reply with your brand name and we'll send you a list of the creators your competitors are already sponsoring! ⬇️
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big deal- YouTube has essentially had a monopoly on long-form creator led video for the past 10+ years IG is probably the only incumbent with the reach and stickiness to make a true challenger play About to get interesting
Instagram launches long-form video called "Features" Creators can link up to 8 clips that show up in the feed and drive to the full video per @mosseri
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CALL FOR CREATORS: we’re casting for an AI video brand launching a new agent product, seeking YouTube creators that meet the following: 🎥 YouTube first (long-form) 💼 Categories: AI tool reviews and comparisons, marketing, founder and business shows 🇺🇸 US primary audience 📈 20K - 1M subs This will be a paid 60-90s integration (dedicated reviews also on the table), live starting 2nd half of November. Creators get full product access + credits. Best integrations won’t sound like a read off a card. Think more like: host types one prompt and builds the launch video for their own next product, live on screen, in seconds. (Not a fit: AI art/clip channels, crypto, gambling, political) If you know a TALENT MANAGER or CREATOR who would be a fit, email me ramsey@babbl-labs(.)com and/or tag them below. Plz engage to help us spread the word! Follow me and Scout for future casting calls
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Ramsey Shaffer (babbl-labs.com) retweeted
I knew that the Anthropic S1 would have some goofy risk factors but this has to take the cake
Readers added context they thought people might want to know
This post is satire. sec.gov/Archives/edgar…
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150+ signed up for Scout after my post last week, so I wanted to share something even bigger we're working on solving for creator marketing: Campaign tracking Most brands still run creator campaigns out of a spreadsheet + Gmail inbox + a lot of 'wait did we already follow up?' SO... we made the agent do the work. And its literally my favorite thing I've ever used for running a creator campaign. Just start a new campaign, add your creators (either from AI search, or upload an existing roster) and Scout > tracks all the emails > detects quotes and counters > updates statuses for you > all real-time in the dashboard. v1 is now in beta, DM for early access - going live to all users in the next week! 🤠
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End of October in Chicago, Lake Michigan is probably like 50 degrees right now. This man is ripping the eFoil around like it's July. The Miami of the Midwest, Im telling youuu Florida could never
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Anyone with a sick GrokBot or Hermes setup down to chat? I am trying to learn how to learn where to start :-)
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Ramsey Shaffer (babbl-labs.com) retweeted
sneak peek 👀 we’re launching campaign management on friday set your budget + brief once and it follows every creator into outreach since July 9th we’ve shipped email lookup, outreach, an MCP connector, the Talent Network, and new search + creator pages campaigns tie it all together 🐦 stay tuned!
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today my claude completely forgot how to use browser. I think it might be time for me to grokbot
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Ramsey Shaffer (babbl-labs.com) retweeted
got a nosebleed during a live demo today hopefully they buy
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Best job (risk-adjusted) in football isnt QB or RB or LT Its kicker. Same goes for every survival-of-the-fittest job: Athlete Hedge fund trader Creator You know what’s better than being a hedge fund manager? Being a hedge fund data vendor.
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Making this but points to the nearest pace you can get coleslaw
You can just do things
Readers added context they thought people might want to know
This is not built by Farhan, instead it is a screenshot of a video from the original creator @trunarla. x.com/trunarla/statu…
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Bro I do not understand the L**nkedn algorithm AT ALL. One of my posts last week did these impressions: Day 1: 400 Day 2: 550 Day 3: 1,300 Day 4: 5,500 Day 5: 6,800 Day 6: 7,550+ Like howw??
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got a nosebleed during a live demo today hopefully they buy
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It seems we may have finally sarted to break containment on SEO/GEO for Scout Either that or BFCM?
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CALL FOR CREATORS 🚨 We're casting for a men's basic brand, seeking YouTube creators that meet the following: 🎥 YouTube first (long-form) 🧔 Male-voice, dad energy 🏈 Categories: sports talk, BBQ, DIY, history 🇺🇸 US audience 📈 15K - 500K subs This will be a paid 30-60s midroll integration, wearing brand-sponsored T-shirt on camera, ahead of BFCM Best integrations won't sound like a read off a card. Think more like: host is wearing the shirt while cooking brisket and chatting about why he switched brands! (Not a fit: fitness, fashion, political, gambling) If you know a TALENT MANAGER or CREATOR who would be a fit, email me ramsey@babbl-labs(.)com and/or tag them below. Plz share to help us spread the word!
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Ramsey Shaffer (babbl-labs.com) retweeted
new in Scout 🐦 this week: 1/ Pricing Reset: no more credits, search is unlimited 2/ Rebuilt Search: brief, URL, or list in, refine without starting over 3/ Creator Pages: rates, videos, past sponsors for every creator 4/ Scout Score: 0-100 fit for the search you're running
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I think its time I give this a try. Have been playing with Buzz to manage our agents as a team but it jjjust doesnt quite get the job done.
Hermes just picked up a full SEO department. Claude SEO, the 15k-star toolkit, now runs natively inside Hermes. Hermes SEO is a new plugin in the Hermes catalog with 45 SEO skills and 19 specialist roles. Point Hermes at a site and it can: ▸ Run a full audit and rank the fixes by what matters most ▸ Check crawling, indexing, speed and images ▸ Review your content against what people actually search for ▸ Write and validate schema for products, reviews and FAQs ▸ Tune product pages for shopping results ▸ Check your local and map visibility ▸ See how your site shows up in AI search Search, AI answers, shopping and maps. One plugin covers all of it.
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Another painful pricing lesson from this week: If customers have to do math before they take an action in your product, you’re probably charging wrong. Before: We charged credits per search result in Scout, and users couldn’t predict what a search would cost, so they searched less (!) Literally the exact opposite of what we wanted, which is getting brands connected with creators. Now: Search is free. We only charge when you get value: unlocking a creator you actually want to reach out to. Same prices on both but now its a much simpler bill. Usage and revenue are both already up about 1.5x in the first couple days.
we just deleted credits from scout. search is free now. every search, every filter, the whole creator directory. you pay for two things: unlocking a creator, and sending outreach. here’s the breakdown:
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Chicago really might be the most beautiful US city
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