Ray Beharry - Father, marketer, innovator & teacher of digital, content and AI in marketing. Think Big, Start Fast, Execute & Have Fun. Views are my own.

New York, NY
Joined May 2013
Ray Beharry retweeted
ChatGPT has received a big update. It can now perform tasks autonomously. Here's how to create AI agents using ChatGPT's custom instructions:
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The devil works hard, but @Barbie’s marketing team is INSANE Small visual thread of all their awesome work as of late:
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J.P. Morgan just executed its first trade on-chain. But... It was as permissioned as it gets. So, why is this a big deal? Tune in to our new episode with @matt_blumberg & @bgilliam1982 to find out Spotify - spoti.fi/3FHs9Hx
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Ray Beharry retweeted
WORLD! J.P. Morgan has executed its 1st *LIVE* trade on public blockchain using DeFi, Tokenized Deposits & Verifiable Credentials, part of @MAS_sg Project Guardian 🙌🚀🔥mas.gov.sg/news/media-releas… Many world 1sts here, & since this is public ⛓ here’s a transparent🧵on what we did:
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"Fat Protocol Thesis" is dead "Fat App Thesis" is here to stay A 🧵 on the biggest paradigm shift in how we will value crypto tokens going forward (x/16)
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Who knew there were so many versions of the United States?😏🗽🌎

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Ray Beharry retweeted
The NFT space is so vast that it can be daunting. To help you navigate better, I created an overview of the General NFT / Metaverse vertical and sorted them into their respective layers & groups. I also explained them in layman terms for you. A thread 🧵
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Ray Beharry retweeted
The 69 most interesting charts in crypto for 2021. Let's do this 🎄🎅✨🧵
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Ray Beharry retweeted
Live albums - Google Search ⁦@WFANmornings⁩ They actually had about 7 albums after Throwing Copper google.com/search?q=live+alb…
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Ray Beharry retweeted
A selection of calculated metrics… 🔹Effective tracking rate: 24.3%. 🔹Opt-in rate for apps showing ATT prompt: 32.7%. 🔹Restricted rate: 4.7%. 🔹Device-wide opt-out rate: 27%. For more about what these mean and how they're calculated, see here: blog.branch.io/attribution-a…
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Ray Beharry retweeted
JPMorgan's blockchain payments test is literally out of this world reut.rs/3dDYRf3
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Ray Beharry retweeted
NEW: @jpmorgan's newly rebranded Liink banking network wants its 400-plus financial institutions (including 25 of the largest 50 banks) to start building on top of the platform. @IanAllison123 reports trib.al/TUpaOGJ
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Part 1 of @MarketingBrew's Guide to Getting a Marketing Job drops on Monday.
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Ray Beharry retweeted
I reverse engineered mcdonald's internal api and I'm currently placing an order worth $18,752 every minute at every mcdonald's in the US to figure out which locations have a broken ice cream machine mcbroken.com
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ROAS from the past 2 years on the same spend. Summaries: Yes a 50th Percentile outcome on FB is ~2:1 FB's ad product is underrated, even in volatility The valley we are currently in IS NORMAL. I believe awesome days are ahead.
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3 Years of CPM data. Roughly $100M or so in spend. Summaries: Unimaginable COVID decreases make present prices painful. We are trending towards some all-time highs. Patterns are remarkably consistent outside of COVID
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Your applications are at the heart of your business. Don't forget what lies just beyond them, the people you affect every day. ibm.co/3c0D0vg
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Save the date! Join IBM for the #SmarterBusiness Virtual Exchange, a no-cost event designed for leaders to accelerate business transformation, define new ways of working, strengthen #SupplyChain #Resiliency and enhance customer loyalty. ibm.co/2BPpygh
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Indian innovation: This is the lowest cost ventilator in the world developed by ⁦@DynamaticTech⁩ in Bengalaru. Zero electricity. No imports. No electronic components.Maintains Max / Min pressure. Controlled Oxygen mix Controlled Breathing rate. Price: Rs.2,500 per ($33)
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We have adapted to continue working with clients around the world. We haven't missed a beat so you don't have to either. ibm.co/3c4rtdh
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