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Red Pony

@RedPonyComms

Red Pony provides writing, editing, template and training services. For over a decade we've been helping clients communicate who they are and what they do.

 Melbourne, Australia
redpony.com.au
Joined September 2010
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By subtly adjusting their wording, the ATO achieved a remarkable 40% increase in lodgments and payments. Governments worldwide are embracing 'nudge' theory for positive outcomes. How will you? #ATO #TaxCompliance #NudgeTheory redpony.com.au/insights-arch…
How the ATO use ‘nudge’ theory to get more people to pay their taxes — Red Pony Communications

How the ATO use ‘nudge’ theory to get more people to pay their taxes — Red Pony Communications

The concept of ‘nudge’ theory – using subtle prompts to influence human behaviours – is being used by the Australian Tax Office (ATO) to encourage tardy taxpayers to make good on their debts.

redpony.com.au
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Condensed and shortened forms of literature can (paradoxically) expand our understanding of a subject without the massive word count. #literature #communications #insights redpony.com.au/insights-arch…
In short: condensed literature — Red Pony Communications

In short: condensed literature — Red Pony Communications

A good summary will provide the right level of crucial information for a general audience, while also inviting the reader to go deeper if they wish. Condensed forms of writing can paradoxically be...

redpony.com.au
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When lives depend on language, how does Simplified Technical English help? #STE #communications #technicalwriting redpony.com.au/insights-arch…
Simple Technical English: what it is and why it exists — Red Pony Communications

Simple Technical English: what it is and why it exists — Red Pony Communications

The English language is endlessly plastic, but this can be a problem when lives depend on precision. Here we explore the use of Simple Technical English in context.

redpony.com.au
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Some words have the power to do more than just describe the world, they can change the world. #language #marriage #wedding redpony.com.au/insights-arch…
‘I do’ and other performative utterances — Red Pony Communications

‘I do’ and other performative utterances — Red Pony Communications

Language allows us to put words to the world we see around us, but on special occasions words can do more.

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Our newsletter has entered its 15th year! Join us as we revist some of the articles and authors who have been part of the journey #blog #communications #insights redpony.com.au/insights-arch…
Red Pony Express marks its 15th year — Red Pony Communications

Red Pony Express marks its 15th year — Red Pony Communications

In the tradition of the television ‘clip show’, I’m going to look at some of our previous articles and the people who wrote them.

redpony.com.au
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Did you get the chance to travel over summer? Join us on a whirlwind book tour. #travel #summerreading #summerbreak redpony.com.au/insights-arch…
Planes, trains and automobiles — Red Pony Communications

Planes, trains and automobiles — Red Pony Communications

While writing a book is private and sedentary, publicising a book is anything but. This is a meditation on planes, trains and automobiles, which many of us will embark upon over the holiday period.

redpony.com.au
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What does Macquarie Dictionary's Word of the Year for 2022 tell us about the year that was? #auspol #AustralianEnglish #etymology redpony.com.au/insights-arch…
And the word of the year is... — Red Pony Communications

And the word of the year is... — Red Pony Communications

Each year the Macquarie dictionary announces its choice for Word of the Year. The winner, and indeed the shortlist of candidates, offers an insight into the events of the previous 12 months and how...

redpony.com.au
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As King Charles is crowned, get to know the royal family of words reserved for monarchs. #royalfamily #royals #etymology redpony.com.au/insights-arch…
The heredity of royal words — Red Pony Communications

The heredity of royal words — Red Pony Communications

With the Queen’s passing being so present in the news, we’ve all been surrounded by a family of words with an interesting heredity.

redpony.com.au
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How many nursery rhymes that you know of have a dark backstory? #nurseryrhymes #historylovers #historyfacts redpony.com.au/insights-arch…
The secret life of nursery rhymes — Red Pony Communications

The secret life of nursery rhymes — Red Pony Communications

How many nursery rhymes that you know have a dark backstory? #nurseryrhymes #historylovers #historyfacts

redpony.com.au
Are images making your writing less accessible? Here's our guide to effective alt-text for images. #accessibilityforall #lowvision redpony.com.au/insights-arch…
Alt Text Guide — Red Pony Communications

Alt Text Guide — Red Pony Communications

Make your writing accessible through alt text image descriptions

redpony.com.au
What has journalist Jane Hutcheon learned from conducting an estimated 10,000 interviews and what can you learn from her? #industryinsights #interview redpony.com.au/insights-arch…
Are you using references in your writing? Read our deep dive into the how and why of effective citation. #referencing #citation #formatting #copyediting redpony.com.au/insights-arch…
Cite management — Red Pony Communications

Cite management — Red Pony Communications

All writing which makes claims based on available information requires citation. To help use citations effectively, it’s important to understand why we use them and how to use citations appropriately...

redpony.com.au
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On top of everything else, COVID has been a boon to neologisms: newly coined words or expressions. Think #WFH #lockdown #quarantinis redpony.com.au/insights-arch…
Neologisms: language upcycling through the ages — Red Pony Communications

Neologisms: language upcycling through the ages — Red Pony Communications

Unsurprisingly, neologisms are often the by-product of a cultural or technological shift. In the case of the pandemic, reactionary linguistic terms spawned rapidly to cope with an intensifying global...

redpony.com.au
NZ is seeking to pass a law that will require all government documents and websites to use plain language. #plainlanguage #plainEnglish redpony.com.au/insights-arch…
NZ a step closer to making plain language law — Red Pony Communications

NZ a step closer to making plain language law — Red Pony Communications

The New Zealand Government is looking to pass legislation that will make it a legal requirement to use plain language for official documents and websites. It’s time we did the same in Australia.

redpony.com.au
Learn how to leverage your position as an industry expert and effectively engage with your audience through compelling communication. #businesscommunication #contentmarketing #industryexpert redpony.com.au/insights-arch…
How to write a great thought leadership article — Red Pony Communications

How to write a great thought leadership article — Red Pony Communications

Writing an article, web page or blog post where you share your expertise is a chance to provide interested readers with information useful to them, while also building your profile as an expert in...

redpony.com.au
Copywriting and proofreading are the polishing and buffing stages that will make your content shine. Find out how. #copyediting #proofreading #structuralediting redpony.com.au/insights-arch…
Copy editing, structural editing and proofreading — Red Pony Communications

Copy editing, structural editing and proofreading — Red Pony Communications

When you’re outsourcing a content project, what services do you need and how do you tap into the right level of editorial expertise?

redpony.com.au
Australia's Indigenous place names continue to stretch beyond Uluru, from Wunaamin Miliwundi Ranges to Kati Thanda-Lake Eyre. #dualnaming #AyersRock #AITSIS redpony.com.au/insights-arch…
Learn the implications of 2020's new and revised Australian style manuals for your in-house style guides. #stylemanual #ASG #AMOS redpony.com.au/insights-arch…
Keeping up with language trends — Red Pony Communications

Keeping up with language trends — Red Pony Communications

For most Australians, 2020 will be forever remembered as the start of the COVID-19 pandemic. For the language geeks among us, it also marked the launch of 3 new national style guides.

redpony.com.au
Love them or loathe them, the origin and evolution of a buzzword can give us a better insight into their value. #buzzwords #catchphrase #jargon #BusinessSpeak redpony.com.au/insights-arch…
Buzzwords: we love to hate them but what can they teach us? — Red Pony Communications

Buzzwords: we love to hate them but what can they teach us? — Red Pony Communications

Buzzwords have a knack for insinuating themselves into collective consciousness. More so than ever during the COVID-19 pandemic where terms such as ‘bubble’, ‘lockdown’, ‘roadmap’ are already so...

redpony.com.au
As with any other language, sign languages evolve, especially to explain times of crisis such as the COVID-19 pandemic. #ASL #Auslan #signing #TheDeaf Society redpony.com.au/insights-arch…
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