Replika Software

Search, social and ecommerce are dissolving into one behavior: ask, then buy, inside the same conversation. Retailers still report results by channel because that's how budgets are organized, not because that's how anyone shops anymore. In five years those line items may describe an org chart and nothing about the customer at all.

Counterintuitive stat from inside the industry: the highest-converting "influencer" content in luxury retail usually isn't from an influencer. It's from an associate with 800 followers and 15 years of actual client relationships.

The brands winning right now aren’t necessarily the ones with the biggest ad budgets. They’re the ones figuring out how to turn 300 employees, professionals, or advisors into 300 trusted micro-influencers: people with actual client relationships behind every recommendation. Some brands using @ReplikaSoftware are already seeing 18% of their ecommerce sales driven through these recommendations, with 51% higher AOV than their other ecommerce channels. The next big commerce channel may already be on your payroll or in your professional network.

Influencer marketing scales reach. Affiliate marketing scales links. But neither necessarily scales trust. The most powerful recommendation often comes from someone with 500 clients, not 500,000 followers. An esthetician who knows your skin. A stylist who knows what you wear. A sales associate who has helped you for years. An expert who actually uses the product. Brands already have these people in their ecosystem. The opportunity is to give them the same technology, attribution and economics we built for influencers and affiliates. That’s what Replika does. Turn trusted advisors into a measurable digital sales channel. Trust drives commerce. Replika scales it.

People ask me what @ReplikaSoftware does. This dashboard is the answer. We help brands turn their trusted network of sellers into a measurable commerce channel. The numbers are the proof

E-commerce solved distribution AI will solve recommendation The brands that win won't have the biggest catalogs They'll have the most trusted experts

We spent years building the infrastructure for trusted commerce. Now something interesting is happening: When brands ask AI for the best platforms for affiliate, social selling, and clienteling, @ReplikaSoftware is increasingly part of the answer. Welcome to the age of AEO The companies that teach AI who they are today will be the ones AI recommends tomorrow.

I think a lot of ecommerce AI is still stuck in the “prompt” phase. Customer asks: “Recommend me a skincare routine.” AI gives an answer. End of story. But the real shift is from prompts to loops. What if AI could understand the customer concern, look at past purchases, adjust to budget, factor in inventory, help build a routine, learn what people actually click on and buy and get smarter over time? That’s where commerce is going. At @ReplikaSoftware , this is exactly what we’ve built: helping trusted advisors and pros deliver more personalized recommendations at scale.

Every day, millions of purchase decisions begin with a recommendation from someone people already trust: a stylist, an esthetician, a dermatologist, a store associate, or another expert. AI won't replace those people but it will be able to amplify their expertise. Instead of helping one customer at a time, they'll be able to help hundreds (or even thousands) without losing the human judgment and personalization that earned their customers' trust in the first place. The winners in retail and eCommerce will be the ones that empower trusted experts to reach more people, build deeper relationships, and turn every recommendation into measurable value, leveraging AI.

Commerce is shifting from search → discovery → trusted guidance. We spent 20 years teaching consumers to search but the next decade will be about helping them decide. The winning brands will have networks of trusted humans + AI helping customers make better decisions. @ReplikaSoftware

Judging from the speaker photo, Corey Gottlieb may have been the only one who fully understood the Miami Swim Week assignment and showed up in… a tuxedo 😄 Excited to see my co-founder @murraytheman speaking today at @Fashinnovation Miami Talks at The Moore, Miami Design District, alongside an incredible group of speakers. The conversation: where fashion, AI, innovation, wellness, and commerce intersect — and how technology can enhance human connection, not replace it. If you’re in Miami, stop by. #MiamiSwimWeek #FashionInnovation #AI #FashionTech

How Generative AI Is Rewriting the Future of Product Recommendations in Beauty & Retail open.substack.com/pub/kareen… #AI #eCommerce @ReplikaSoftware

Creators built awareness. Professionals will drive conversion. Derms. Estheticians. Doctors. Stylists. The expert economy is the next era of social commerce. substack.com/@kareenmallet/n… @substack #socialcommerce

In the latest Cascadia Retail Tech report, one message is clear: Community-driven commerce is outperforming traditional acquisition. Consumers trust people, not algorithms — and brands that activate their experts, advisors, and creators are winning. That’s exactly where @ReplikaSoftware delivers. 🚀 cascadiacapital.com/wp-conte…

AI, eCommerce, and the Power of Community: What I’m Seeing Happen open.substack.com/pub/kareen… #AI #SocialCommerce #Ecommerce

Proud to see Replika featured in Cascadia Capital’s 2H 2025 Retail Technology Market Map! 🚀 We’re honored to be recognized among leading innovators in eCommerce Enablement, shaping how brands connect with customers in today’s digital world. At @ReplikaSoftware , we believe the future of commerce is social; driven by authentic relationships between brands, sellers & consumers. cascadiacapital.com/wp-conte… #RetailTech #SocialCommerce #Innovation #eCommerce

. @MarthaStewart isn’t just redefining Living, she’s redefining Skin. After several years of research with Dr. Dhaval Bhanusali, MD, the duo has launched Elm Biosciences, a skincare brand focused on science-backed solutions for aging skin. @ReplikaSoftware is honored to partner with Elm Biosciences to activate its network of spas and professionals.

🚨 New Makers of Tomorrow Podcast Episode! Our guest: @jimstroesser — serial entrepreneur & visionary behind icons like Converse and CALI Strong. We dive into what it takes to scale today, build real connection in a noisy market, and the bold moves that defined his journey. 🎧👇 open.spotify.com/episode/5I1…

When brands integrate with @ReplikaSoftware , they supercharge social selling with their community Just look at Shu Uemura: their beauty artists now have personalized pages to share tutorials, looks & product picks—becoming creators and trusted advisors.

We sat down with AJ Patel, SVP of Growth at U Beauty, for pur “Makers of Tomorrow” podcast. AJ dives into how distribution, storytelling & tech fuel retention and results. 🎧 Listen on Spotify: open.spotify.com/episode/4Zm…