The pulse of every shelf at your fingertips. Computer Vision solution for CPG and Retailers.
Bengaluru, India
Joined May 2020
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When an Indian Women wants to buy cosmetics, the first name that pops up in her head is Lakmé.
Here is the fascinating story of India's very first homegrown cosmetics brand.
A Thread🧵👇
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#retail #TATA #marketing #cosmetics #India #Lakme
Glad to be amongst the game changers in the FMCG sector. Still a long way to go. Thank you David for showing constant support.
#retailpulse
🤖 This is how Artificial Intelligence impacts the #FMCG sector 👉 startus-insights.com/innovat… ft. @SupplyPike @RetailPulseAI #AI #ArtificialIntelligence
Present Day
Lakmé provides a wide range of products, ideal for Indian skin tones. Despite cut-throat competition, Lakmé has managed to thrive in the industry over the years. Its considered one of the most trusted brands & has transformed Indian society in more ways than one.
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Visit our Linkedin Page for More: linkedin.com/company/retail-…
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If there is any company that is synonymous with #Biscuits in #India then that is #Britannia. In this article, we look at its genesis in pre-independence India, its #operations today, and its planning to tackle a tech-focused future.
medium.com/retail-pulse/brit…
#Retail #CPG #FMCG
The Thumbs Up Story
For over 35 years, #ThumsUp ruled the Indian #softdrink market.
Here is the fascinating story of #India's very own '#Swadeshi' Cola!
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If you #like our content do #share and #comment
For more such threads #follow Retail Pulse!
Visit our Linkedin Page for More: linkedin.com/company/retail-…
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“Joh Dikhta Hai, Wo Bikta Hai” is an age-old acronym used quite frequently in the Indian CPG space, but in the 21st Century, in the era of digitization and technology, does the statement still holds important to CPGs?
#retail #FMCG #retailtech #India
medium.com/retail-pulse/will…
Retales Episode 2 featuring Saurabh Bajaj: A Look Back
Mr Saurabh Bajaj, an alumnus of a IIM Indore is a veteran in the FMCG industry with 16 years of experience. Saurabh has built brands in a variety of iconic FMCGs from Cadbury's to Diageo and now Britannia.
A thread 🧵👇
Alcohol Marketing
During his stint at Diageo, Saurabh led innovation for its premium and luxury products. He mentions that Alcohol Marketing is all about those myths legends and stories that are created around a brand. It’s all about the emotions.
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Hear him out as he talks about his experiences in the FMCG space and shares his insights with us.
Link to the full Podcast: youtu.be/bgIUEl9xpfA
Stay tuned for more!
#retales #retail #fmcg #podcasts #marketing #india #retailpulse
