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It's no secret that #InfluencerMarketing is growing at a rapid pace! Our founder @Sakhuja_Payal talks to @BloombergQuint about how brands are making campaigns even bigger in 2018!
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"One underutilized area of Instagram is Polls. Only 16 percent of influencers and 14 percent of marketers have used the feature via sponsored content." #influencermarketing #haveyoupolledityet
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via @campaignmag
"Remember that these days on social media, “quality content” is most likely to be equated with “video content”. In fact, one in four respondents to one survey say they lose interest in any brand that doesn’t post video content." #lessons
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via @thedrum
"...we may see advanced communication options for popular users, or a path to monetization that includes influencers and social app makers sharing the profits in a given transaction." #influencermarketing #thefuture
via @forbes
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“Right now, Facebook is promoting relationships and everything else is secondary.” It's time to build big on that #brandadvocacy with #influencers!
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via @edgylabsdotcom
"From beer brewing to camping and motherhood to motorcycle maintenance, smaller but highly engaged audiences are drawn to influencers who seem to know what they’re doing in an area that is of interest to your consumer." #InfluencerMarketing
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"Analytics companies that provide follower demographics will no longer have access to Instagram data and people can no longer use “bots” to follow accounts or “like” Instagram posts."
Time for some #privacy and #trueinfluence, maybe?
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"Instagram is far too embedded in most influencer marketing strategies...and common themes among those we spoke with were being “platform-agnostic” and finding ways to make their platforms work in the new environment." #instagram #influencermarketing
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About time the #instagramshoppingtool rolls out globally! #influencermarketting
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via @usatoday
"Brands are looking at using self-serve ad tools to find influencers that work for the brand, as well as price and brand-safety screening." #influencermarketing #changingtrends
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via @digiday
"Part of the attraction of an influencer is how genuine they seem, which sets them apart from a regular celebrity. They are the girl or boy next door." #influencermarketing #authenticitysells
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via @ThePrintIndia
#BrandAdvocacy is clearly on the rise - it is time to cut down on one-off #influencermarketing campaigns.
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via @digiday
"Today’s youth audiences are a complex mix of ad avoiders and brand advocates." #influencermarketing #targetingyouraudience
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"The power of social sharing is the key." Customers could be your next #brandadvocates! #influencermarketing
via @warceditors
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While "mainstream celebrities often have more followers, the engagement rate per follower for Gen Z influencers often surpasses 10% per post, which appeals to brands trying to connect with this generation." #influencerengagement £
via @forbes
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"While plenty of men have joined the influencer marketing space, women still dominate the numbers, and women are more influential when it comes to key levels of engagement".
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Shorter videos and female creators are on fleek! What is your #videocontent #strategy saying? #influencermarketing #creators
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"Perhaps the biggest difference between a campaign that’s easily forgotten and program that breaks through the noise is the ambition of the creative approach." #influencermarketing #creators
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#InfluencerMarketing is for one and all! It's time to adopt this marketing staple for your #brand too!
via @forbes
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