D2C Founder | Building a fashion brand : @wellbi_in
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Joined May 2023
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- Following949
- Followers5.5K
- Likes22.8K
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I hope our website wellbi.in doesn't crash because @ganeshsonawane just tweeted about our product and 'poor marketing' 😂. Jokes aside, we saw a sudden spike in website visitors!
We’ve been cautious with ad spend recently due to our increased product pricing and allowing Meta Pixel to adapt to capturing new, higher-priced customers.
Huge thanks to the @myfrido founder for the shoutout—I’ve been following him for a while and learning a ton from his strategies. Fun fact: I’m a mechanical engineer too!
You’ll also see this happening in big corporates.
Employees in procurement departments at consumer product companies sometimes receive kickbacks from manufacturers to get them approved as vendors, influence supplier selection, or secure larger orders.
🚨 Breaking on @moneycontrolcom
Walmart probes Flipkart employees over kickbacks exceeding Rs 150 crore
@Goenka_Tushar1 & @chandrarsrikant
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moneycontrol.com/news/busine…
Rishabh Harish | Scaling Wellbi retweeted
I like trying internet brands & new addition is the @Wellbi_in T-shirt. The material is soft & felt comfortable to wear in Mumbai’s heat. People of X are just amazing @Rishhari @imYadav31 🙌
Rishabh Harish | Scaling Wellbi retweeted
For the last ten years I have spent every moment thinking about nothing but air. And how to make better, more personalized air accessible to homes all over the world.
And today I can finally present the next huge step in that journey.
Introducing Breethr P1, the Personal Climate System.
Launching today. And open for pre-orders right now
Reserve your P1 for $99: breethr.com
Shipping Spring 2027.
When Vinayak visited the US, I met him at an event while he was still working as a Product Manager at a fintech company.
He was exploring the US and validating an idea around helping NRIs invest in India.
Fast forward to today, and the product is live.
Really glad to see that early vision turn into a real product. All the best, Vinayak!
me and @aswinps_ft growing up have seen how nris bring prosperity to our households and still struggle to grow their own money.
today we're launching getdesh.com: a better way to grow your money, built only for nris.
nris send $135B home every year(~3% of indian gdp). and still, opening an account means a branch visit, and investing means couriering documents, or an agent mis-selling a ulip.
we're building the full financial stack for nris. today, it starts with investing in indian asset classes and global markets, fully online, with an advisor you can talk to.
aswin is a finfluencer with 0.5M followers and 5M monthly impressions. so we didn't start with a product. we took a subset of his audience, put them in a WhatsApp group, and did things that don't scale. here's what we learned : 🧵
Out of everyone standing in line, how many can comfortably afford this product? Also, does Bluorng offer EMI financing?
Is the BLUORNG hype actually real? Has anyone from X actually stood in that queue?
I genuinely didn’t know Gen Z would willingly stand outside a store for hours when you can just order online. Are they being paid to stand there, or is there free merch involved before 11 AM? 😂
Flipkart marketplace sellers deserve a whole case study.
It’s a completely different universe of rip-offs that you somehow don’t see on most other marketplaces.
Are we suddenly going to see Indians messaging their friends in the US:
“So… when are you visiting India? It’s been a while ”
How much of the iPhone’s value chain actually needs to move to India before manufacturing in India creates a meaningful consumer price advantage?
Entrepreneurs supporting entrepreneurs. We’re glad to be working with great brands like @upandrun_in, hydration brand founded by @ChanakyaShah @Rituhathi
We’re partnering with them on @Wellbi_in merchandise featuring their company logo. Not just because we’re friends, but because he genuinely loves our product especially our performance T-shirts.
This is where the actual cap table and VC terms really come into play.
VCs often have clauses that protect their downside in a tough outcome, which can sometimes mean founders end up taking home very little or even nothing despite building a company worth hundreds of crores.
Luxury watch brands have really perfected the art of making you wait outside the store.
If you know, you know.
There’s a growing trend of founders launching D2C watch brands. Today I heard IIT kids flew to China, figured out the entire supply chain, lunched a website with pre-orders, and is selling the first batch to their own alumni network.
The new generation is getting scary good at branding and supply chain.
The barrier to building a D2C brand is getting lower.
Holy fuck. Are we going to see early D2C movers getting crushed by newer D2C companies with better products, branding, and execution?
Or is competition getting so intense that D2C itself becomes unsustainable in the next few years?
🚨🚨Vineeta Singh’s Sugar Cosmetics which began life as FabBag in 2012 has been struggling for the past few years amid a cash crunch, offline strategy which hasn’t paid off, and rising competition from newer beauty and skincare brands.
Today we get details on its new funding, more of a bailout by existing investor A91 Partners.
The company’s valuation once at Rs 3,000 crore has been stripped by 80%, @pranavmukul reports for @ettech.
I guess everyone wants to build a ₹500–1,000 crore company. Who doesn’t?
And honestly, if a founder isn’t negotiating or constantly looking for ways to reduce costs, I doubt they’ll build a ₹500 crore company. Being disciplined with money is part of the job.
Negotiating doesn’t mean you don’t value someone’s service. It means being disciplined about where and how you spend.
Yes, ₹80K is nothing when you’re running a ₹500 crore company. But is he running one yet? But He still have to start at ₹1 crore. At that stage, even ₹80K can matter. Only the founder knows the actual cash flow, margins, salaries, and other expenses.
Same goes for you as a service provider. You also need to negotiate and make sure you’re selling your service at a price that works for you.
I don’t blame either side. Both are simply trying to get the best deal for their business.
All the best with the negotiation though. Since I know you, I’m rooting for you. 🤝
I don't understand founders who say they want to build a ₹500 Cr company but hesitate to spend ₹80k on something that saves them energy and hours. Was negotiating with a client for branding and he was legit fighting for a 15k discount.
If ₹15k matters more to you than the time & mental bandwidth you're wasting over it, maybe the problem isn't your revenue. It's your mindset around money.
I was talking to my friend in the US Navy. Apparently, men splurge like crazy once they dock. 😂
I can only imagine the kind of money being spent after months at sea.
Spotted Chanakya wearing @Wellbi_in Performance T-shirt.
We even added the @upandrun_in logo for them. Pretty cool seeing our product become their merch. 😎
At Vitafoods Bangkok. Walked past 40 stalls today. Every single Chinese company pitched me, hard. Not one Indian stall even said hi.
Chinese teams are up, out, grabbing you, selling like their life depends on it. They don’t care about their English, they hustle and want to do business.
Indian stalls? Sitting in chairs, waiting for you to come to them. Like the world owes them the respect first. God knows what’s this “Seth” mentality man.
Our products could most likely be cleaner, cheaper and better. But quality doesn’t sell itself when you prefer to sit on your chair all day.
Ego isn’t a marketing strategy.
We need to get off the chair.
