Robin Tesselaar | Google Ads + Merchant Fix

My full Google Ads course for Shopify dropshipping beginners. Here’s what’s inside: - Merchant Center - Google Ads - Conversion tracking - Optimizing campaigns - €273k Case study Bookmark this for later. Drop any questions in the comments 👇

5 Google Ads Data Integrations Every Shopify Store Owner Should Know Running Google Ads without the right data connections can limit your ability to track performance and optimize your campaigns. In Google Ads Data Manager, review your integrations with Google Merchant Center, Google Analytics, Shopify, YouTube, and Google Search Console. Each serves a different purpose, from syncing your products and tracking purchases to understanding website traffic and supporting remarketing. The right integrations can help you make more informed decisions and improve your Google Ads strategy. Need help optimizing your Shopify Google Ads setup? Visit the link in my bio.

Why Are Some Products in Your Google Ads Feed Getting No Spend? Not every product in your Shopify store has the same search demand, and treating them equally in your Google Ads testing campaigns can limit performance. Using Google Keyword Planner and Google Trends, you can identify products with rising search volume and prioritize those with stronger seasonal demand. A smarter product feed strategy helps you focus your ad budget on products people are actively searching for.

The 5-Bucket Google Ads Campaign Structure for Profitable Scaling A well-structured Google Ads account makes it easier to control your budget and scale your Shopify store. Our five-bucket framework separates winning products, testing products, and losing products, while using dedicated campaigns for brand protection and competitor targeting. This approach helps you allocate ad spend based on performance instead of relying on one campaign for everything. Need help setting up your Google Ads campaign structure? Check the link in my bio.

Switching From Meta Ads to Google Ads for Your Fashion Dropshipping Store? Before launching Google Ads, check whether your fashion products are trending on Google Trends and review your Shopify store's conversion rate and average order value. Based on our case studies, fashion stores with a 1.5–2% conversion rate and an average order value of at least 50–70 tend to see better results. These two factors can help you evaluate whether your store is ready to launch and scale with Google Ads. DM me if you have questions about Google Ads for your fashion store.

How to Stop Google Ads From Wasting Your Budget on the Wrong Placements Your Performance Max campaign settings can have a major impact on where your advertising budget goes. Adding headlines, descriptions, images, and videos allows Google to serve ads across multiple placements.  For Shopify stores, we prefer a feed-only Performance Max strategy that focuses on Shopping ads. Based on our experience working with 300+ clients, this approach has delivered strong results while keeping the focus on product-driven advertising.

Why Google Ads ROAS Drops When Scaling? Scaling a profitable Performance Max campaign doesn't always mean more profit for your Shopify store. When you increase your budget, Google may spend more on unproven products instead of the ones already generating sales. The key is to separate your winning products from those still being tested and scale campaigns based on actual performance. Before increasing your Google Ads budget, check where your ad spend is going.

How to Set Up Google Ads Conversion Tracking for Shopify Struggling to generate profitable sales from your Google Ads campaigns? Your Shopify conversion tracking setup could be part of the problem. Connect your Google Ads account through the Google & YouTube app, enable conversion measurement and enhanced conversions, and review your conversion event settings. For purchase-focused e-commerce campaigns, make sure purchases are set as the primary conversion goal so Google Ads can optimize toward actual sales rather than secondary actions. Need help setting up or scaling your Google Ads? Visit the link in my bio.

Struggling to Scale Meta Ads Without ROAS Drop? Many e-commerce store owners face the same challenge: finding winning products, scaling their Meta ads, and watching their ROAS decline. Google Ads offers another way to grow by testing products first, then scaling proven winners in separate campaigns.  It also helps your Shopify store reach customers who are actively searching for products to buy. Instead of relying on one advertising platform, let the data guide your scaling strategy.

Don't Scale Your Google Ads Before Separating Your Winning Products. One common Performance Max mistake is keeping all your Shopify products in a single campaign while increasing your ad budget. When you scale without separating profitable products from those still being tested, you risk wasting ad spend and lowering your ROAS. Identify your winning products, move them into dedicated campaigns, and scale what's already working.

Should You Run Google Ads Search Campaigns for Your Shopify Store? Search campaigns can be a great next step once your products are already profitable. Instead of using Google Search Ads to test new products, start with Performance Max (feed-only) or Standard Shopping campaigns.  Once you've identified your winning products, use Search campaigns to reach customers actively looking for those products, features, or solutions.

Running Successful Meta Ads? Here's Why You Should Consider Google Ads Too. If your e-commerce store is already performing well with Meta Ads, you have a strong foundation to expand into Google Ads. Your proven conversion rate and average order value can give you a head start on a second advertising channel.  Diversifying beyond Meta Ads can also help reduce your reliance on one platform and create more opportunities for profitable growth.

Why Your Google Ads Campaigns Stay Stuck in the Learning Phase Two common reasons are a limited daily budget and insufficient conversion data. We recommend starting with €30–€50 per day to help your campaigns gather data.  Aiming for around 50 conversions per month can also give Google Ads more information to optimize performance. Without enough budget and conversion data, your campaigns may take longer to learn and deliver consistent results. Struggling with your Google Ads performance? Check the link in my bio.

Google Merchant Center Review:  Make sure your shipping and return policies, along with your business information, match exactly between your Shopify website and Merchant Center account. Inconsistent information could lead to a failed review or a cooldown period before you can try again. DM me if you have questions about Google Merchant Center approval.

Performance Max is one Google Ads campaign you need to do for your Shopify store. PMAX will serve ads across multiple Google channels, a feed-focused setup puts the focus on your Merchant Center product feed and Shopping listing. For Shopify stores, this will get your in front of shoppers actively searching for what they want to buy. Whether you’re new to Google Ads or already scaling, your campaigns should be segmented by performance, never combine a losing product with a winning one.

Strong Google Ads performance starts with the right foundation. For Shopify e-commerce stores, that means optimizing your Google Merchant Center product feed, using relevant keywords in your product titles, setting up your campaigns properly, and making sure your conversion tracking is accurate. Before chasing advanced strategies, make sure the basics of your Google Ads setup are working together. Need help improving your Google Ads foundation? Check the link in bio.

Google Ads could be the alternative to the Facebook Ads rollercoaster. While Facebook Ads push creatives into social feeds, Google Ads can reach people who are already searching for products they’re interested in.  If you’re struggling with Facebook Ads and constantly testing new creatives, it may be worth testing another advertising platform for Q4.

Accurate Google Ads conversion tracking is the foundation of better campaign decisions. If you can’t clearly see where your conversions are coming from, it becomes harder to identify which keywords, products, and campaigns are actually driving results. Reliable tracking gives you better data to optimize your Google Ads strategy and focus more of your budget on what’s already working. Better tracking means better visibility into your performance.

What is the minimum budget to start Google Ads? You can start with a small daily budget, but a lower budget means fewer clicks and conversions, which can make it harder and slower to collect useful data. Based on our approach, we typically aim for at least €50 or $50 per day to better analyze keywords, clicks, and conversions before optimizing around what’s working. Your Google Ads budget should give you enough data to make informed decisions.

A better Shopify offer can improve your Google Ads performance. Your conversion rate and average order value don’t depend only on your ads. The offer on your product page also plays a major role in turning Google Ads traffic into customers. Use the Google Ads Transparency Center or search for your own products to see how competitors position their pricing and offers. A stronger offer can help you get more value from the traffic you’re already paying for.

What is a Performance Max campaign in Google Ads? Performance Max uses Google’s automation to advertise across multiple placements and optimize based on where it finds results. For e-commerce stores, a feed-only Performance Max setup can focus on product listings and use your Merchant Center feed to reach shoppers searching for products like yours. If you’re new to Google Ads for e-commerce, understanding your PMax setup is an important place to start.