Blue Collar Robotics sells labor by the hour - delivered through robots, under the business model Robotic Labor-as-a-Service (RLaaS), starting with e-Grocery.

Lehi, Utah, United States
Joined December 2025
Our Co-Founder & CEO, @HankCrawford, is presenting Blue Collar Robotics at @Groceryshop this Wednesday. 📅 Wednesday, September 23 ⏰ 9:50–10:30 AM PT 📍 Mandalay Bay, Las Vegas Join us! #Groceryshop2026 #GroceryRetail #Robotics #RetailTechnology #EGrocery #Automation
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Our favorite kind of pitch: a customer pitch. Blue Collar Robotics will be speaking at @Groceryshop 2026 on Sept. 23 in the Technologies Driving Cost Savings & Efficiencies pitch category. Let's meet in Vegas! #Groceryshop2026 #Robotics #EGrocery #BlueCollarRobotics #LasVegas
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Working through Labor Day weekend building our Gen 2 robots for upcoming demos and trials. 🤖🔧 Maybe someday Blue Collar robots will finally put an end to Labor Day. Wouldn’t that be nice? #BlueCollarRobotics #PhysicalAI #Robotics #LaborDay #FutureOfWork
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"If you couldn't walk, there's no way you could currently go and pick orders." Paul Harker, retired CCO of Woolworths Group, on the question the automation debate skips: who is locked out of the job? #retail @ricardo_belmar @caseycgolden #TopRetailExpert #RetailVoices
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280,000 people pick #groceries in US stores today, and grocers can't hire fast enough. Hank Crawford (Blue Collar Robotics) + Paul Harker (retired CCO, Woolworths Group) on robots in the aisle. New Retail Razor Show: go.retailrazor.com/s6e10 @ricardo_belmar @caseycgolden
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One year ago today, Vishwas N S, @yagmurhansaglam, and @HankCrawford formally kicked off Blue Collar Robotics. Today, our co-founders and engineering team greet you from our lab in Ogden, Utah. The full story is in the anniversary letter linked below. bluecollarrobotics.ai/one-ye…
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Happy Robo Labor Day! Stay tuned for our next post, where we’ll reflect on Year One and share our plans for Year Two. #RoboLaborDay #BlueCollarRobotics #eGrocery #GroceryTech #PhysicalAI #Robotics
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We are proud to be recognized by @UtahBusiness as one of 10 innovations changing how we live and work. Our innovation is focused on solving a specific labor-constrained problem in e-grocery: in-store order fulfillment! Check it out below.
Utah is a top 10 state for innovation, and these 10 companies are proof. 💡✨ From AI-powered crime prevention to protein ice cream and next-gen geothermal energy, the innovations coming out of Utah right now are improving how people live and work. Discover more about each one of these companies online today. 🔗 Read more here: bit.ly/4vrCeif
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Purpose-built robotics is emerging as the clear path to successful near-term deployment. This article explains why e-grocery fulfillment requires robots designed specifically for the environment, workflow, and economics of grocery. Check it out 👇 linkedin.com/posts/brittainl…
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SLEEPLESS IN SEATTLE: BCR EDITION While we're gearing up for upcoming trials with our gen-2 product, here's a clip of our "first baby" in action - demoing at an investor event in Seattle. #seattle #robotics #BlueCollarRobotics #HardTech #sleeplessinseattle
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Blue Collar Robotics retweeted
SMARTEST CAPITAL IS MOVING TOWARD PHYSICAL AI When the smartest capital allocators in the world start pointing in the same direction at the same time, it is worth asking what they see that the rest of us have not fully absorbed yet. Right now, Masayoshi Son, Jensen Huang, and @elonmusk are all focused on the same massive shift: physical AI. Robots that can move through the real world, manipulate objects, navigate human environments, and perform useful work. They are convinced we are at the beginning of one of the most consequential economic expansions since the Industrial Revolution. And they are not hedging. They are betting heavily. Masayoshi Son has restructured SoftBank’s investment thesis around physical AI. Jensen Huang has gone from simply powering Nvidia as the computational backbone of AI to describing the world that AI will soon build. Elon Musk is turning Tesla into a robotics company, with a belief that robots could one day generate trillions in annual revenue. This is bigger than the internet. AI gives us intelligence, but robotics gives that intelligence a mechanical form. That is the true unlock. The companies that figure out how to connect AI, robots, human operators, and real-world workflows will define the next generation of industry. For entrepreneurs, the opportunity is not only to build robots. It is to build the operating layer that allows robots to work safely, reliably, and economically inside existing businesses. At @RoboLabor, this is exactly what we are building. We are starting with grocery e-commerce fulfillment, where labor shortages, rising costs, and operational complexity are already creating a need for a new model. The future of physical work will not be purely human or purely autonomous. It will be human intelligence, remote operation, and robotics working together. For investors, the parallel to the dot-com era is real, but incomplete. The internet made information global. Robotics will make physical work global. Every factory floor, warehouse, retail aisle, grocery store, hospital, farm, and distribution center can eventually become part of a connected physical network. The question is no longer whether this shift is coming. The question is who is building it and who is paying attention early enough. #SoftBank #physicalai #robotics #BlueCollarRobotics
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