Founder/CEO, TiltCP | Marketing & Advertising Veteran | Intersection of Business & Humanity | CX Advocate | Diversity & Entrepreneurship
Richmond, VA
Joined March 2016
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The more crowded the feed gets, the more important it is to make people feel something quickly.
Strong visual storytelling helps brands make ideas clearer, more memorable, and easier to connect with.
That's a big part of the work we build with clients every day.
Philanthropy has traditionally been dominated by the wealthy. The BackBlack initiative aims to change this by reaching out to Black Gen Zers to show them how they can empower their community.
fortune.com/2026/08/21/backb…
Sharing what you know doesn't make you less valuable. I’ve seen the opposite. When knowledge moves across the team, people get better, the work gets stronger, and the impact goes further.
Sometimes giving someone one piece of the puzzle is enough to help them move forward.
While Black-owned businesses continue to contribute billions to the U.S. economy, they face major challenges due to recent federal policy shifts. Business leaders must leverage state-level programs and adjust procurement strategies to access capital. afro.com/business/business-l…
Helping women-owned businesses scale means becoming customers, collaborators, and sources of new opportunity. Building Tilt has reinforced how much growth depends on trust, repeat business, and the chance to deliver.
🔗 forbes.com/sites/nataliemade…
If your audience doesn't understand why something matters, more content won't fix it.
At Tilt, we help brands sharpen the story, make the value clearer, and build content around what's actually relevant to the audience. tiltcp.com/
Sometimes the most productive thing you can do is slow down.
AI can outpace people in terms of speed and volume anytime. That means to stand out, you should focus on what machines can't do: notice, reflect, and choose. forbes.com/sites/markcperna/…
A good production partner should make your team better.
At Tilt, we get close to how the client actually works so we can help simplify decisions, connect strategy through post, and keep things moving.
The best partnership should leave the internal team stronger.
Later this month, our team will be at the NMSDC Annual Conference & Exchange in Los Angeles.
For minority owned businesses, access to the right buyers, conversations, and relationships can create real growth. nmsdcconference.org/event/e5…
Starting from scratch can feel creative. At scale, it can also be expensive.
The more you preserve what already works, the more room the team has for fresh thinking where it actually matters.
That's how high volume content stays efficient without becoming repetitive.
When content is moving slowly, production is not always the problem.
A lot of the time, it comes down to unclear decisions and too many directions at once.
Better tools can help teams move faster. Clear ownership is what keeps the work moving.
Business credit cards often feel complicated, and small business owners already have enough on their plate.
Capital One's Learn & Grow hub cuts through the extraneous details, offering simple, engaging content covering the basics for its clients. tiltcp.com/capital-one-learn…
Technology only creates value when people understand how to use it.
For Capital One, the opportunity was to turn existing digital banking tools into a clearer customer experience through education.
Sometimes good marketing simply helps people see value. tiltcp.com/capital-one-digit…
Great marketing can expand the audience without losing what made people care in the first place.
For F1 in Miami, the story was music, food, art, and the energy of the city.
The best creative helps more people see themselves in the experience. tiltcp.com/formula-1-your-ra…
Efficiency should create more room for creativity, not be squeezed out.
Better systems and AI should reduce friction so teams can spend more time on judgment, ideas, and the work that actually makes content better.
I want my team to take risks. I also want clear communication.
The goal is to make sure we stay aligned, no one is caught off guard, and people know they have support when they make a call.
A huge impact doesn't always take a huge team. It requires the right people, working in sync, with the trust and experience to move quickly without compromising the work.
Proud of the team behind everything we create at Tilt. tiltcp.com/people/
The success of Black owned businesses is about ownership, jobs, community impact, and making the path more visible for the next generation of entrepreneurs. That's a legacy worth recognizing. blackamericaweb.com/2026/08/…
