Integrated marketing agency located in Cleveland. We deliver B2B #contentmarketing that makes a big impact on your business goals.
Cleveland, OH
Joined April 2009
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There is no doubt that #artificialintelligence is changing the game and revolutionizing PR and marketing. Learn more in this @PRGN podcast episode featuring Brad Kostka, Roop & Co. president, on how you can start implementing AI within your business: bit.ly/3Ewm7Ix
Political context can shape the environment, economic conditions and business climate in which private equity firms and their portfolio companies operate. Some executives may want to leverage political messages in their marketing efforts. Learn more: bit.ly/48b2e6B
Whether it's working with your benefits manager to help explain the open enrollment period or assisting IT to ensure operating system updates are performed on time, your task remains the same, whether they are deskbound or working in the field. Read more: bit.ly/47O7TiH
From content creation to lead generation and campaign management, the potential applications of AI in #privateequity marketing are vast—and even a little intimidating. This begs the question: where should you even start to reap the benefits? Read more: bit.ly/47WtDbx
Ready to supercharge your employee outreach? Roopco offers services—from content development and HR/IT communications, to employee engagement and leadership coaching—that will help foster trust, compliance and champion a transparent culture. Learn more: bit.ly/47RRIRn
Securing capital is an ongoing challenge for many private equity firms. These investors, known as limited partners, tend to invest in #PE funds in hopes of receiving a larger, quicker return on their investments compared to the stock market: bit.ly/3vcupDr
As a private equity marketer, you must consider how emerging trends in marketing and communication intersect with those in the finance and investment communities. Ensure your brand strategy is prepared to face these #PE marketing challenges in 2024: bit.ly/3vpwHzl
Boosting your private equity deal flow through branding may seem abstract. But founders choose to work with one #PE firm over another because of credibility, familiarity and they know what to expect. Learn how branding can help maximize your deal flow: bit.ly/4auHQyR
Private equity GPs who drive the adoption of marketing AI throughout their firms and their firms’ portfolio companies will outpace their competitors—particularly in raising more capital, sourcing qualified deal flow and supporting portfolio company growth: bit.ly/47WtDbx
Thinking about launching an internal newsletter? Take a minute to pause before investing your valuable time and resources. Here’s what you should consider first to determine whether an internal newsletter will get the right results for your organization: bit.ly/3SxWCxX
Communicating effectively with your employees demonstrates that their contributions truly make a difference to the success of your organization. That's why it's important to craft an internal communications plan that informs and inspires your employees: bit.ly/3GBxdg8
Private equity marketers must consider how emerging trends in marketing and communication intersect with those in finance and investment. If you’re not proactively facing these challenges, your firm will have no choice but to be purely reactive. Read more: bit.ly/3vqgRo5
A solid internal communications strategy is integral to any company and can lead to positive outcomes like improving productivity, awareness, morale and trust in leadership. Our resources hub can help make your internal communications more effective. bit.ly/47RRIRn
Most #privateequity marketers want to advance in their career paths meaningfully. You may aspire to expand your knowledge, lead a team, create award-winning work or increase your earnings. Here are steps you can take to grow your career in #PEmarketing: bit.ly/3Tux2L7
"With trade media, your success rate of landing earned media will depend on the specific industry you are pitching," said @bkostka. "The more niche your industry, or the more often your industry faces regulatory changes, the better your odds will be." bit.ly/47Ir4K5
The resilience of your private equity marketing strategy depends on the strength of your brand, the consistency of its messaging, and its ability to withstand market disruptions such as new regulations, economic turbulence and societal trends. Learn more: bit.ly/3vpwHzl
As competition for investors and deals has grown increasingly fierce, tapping into the transformative potential of AI is no longer just a strategic advantage for private equity firms—it’s a necessity. Find out how to leverage AI in your #PE marketing: bit.ly/47WtDbx
Shrinking newsrooms and limited bandwidths among reporters were key factors behind an increasingly difficult media landscape where even well-known brands are struggling to land media coverage, according to our 2023 State of Earned Media Report from @PRGN: bit.ly/47Ir4K5
Marketing AI can help #PE firms and their portfolio companies engage more effectively with investors and customers, ultimately driving higher top-line revenue and more bottom-line efficiencies." Find out how in this @CrainsCleveland article from @bkostka: bit.ly/3u45fqG
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Leadership involvement and analytics can make or break the effectiveness of your internal newsletters. Learn more about aligning organizational goals with communication strategies. #Leadership #EmployeeEngagement #AnalyticsInCommunication
We’ve all been there. Leadership is concerned about employee engagement and recommends launching an internal newsletter to fix the issue. It can’t be that hard—right? Even the best internal newsletter won’t address the core issue by itself. Find out why: bit.ly/3SxWCxX
We’ve all been there. Leadership is concerned about employee engagement and recommends launching an internal newsletter to fix the issue. It can’t be that hard—right? Even the best internal newsletter won’t address the core issue by itself. Find out why: bit.ly/3SxWCxX