
President @RoopCo | B2B #MarCom Strategist | #ContentMarketing Evangelist | CLE Cheerleader | Browns Fan | Hockey Fanatic
Cleveland, Ohio
Joined February 2009
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Picked up some great business lessons today from Cleveland Guardians owner Paul Dolan...and got a picture with Slider, too! linkedin.com/pulse/whats-key… via @LinkedIn
Brad Kostka retweeted
Explore the boundless opportunities for business in Ohio's thriving landscape with @bkostka of @roopco in this #PRGN blog post! From manufacturing prowess to healthcare innovation, discover what makes Ohio a prime destination for growth. Read more! bit.ly/3J2VnRA
Brad Kostka retweeted
From content creation to lead generation and campaign management, the potential applications of AI in #privateequity marketing are vast—and even a little intimidating. This begs the question: where should you even start to reap the benefits? Read more: bit.ly/47WtDbx
Brad Kostka retweeted
Ready to supercharge your employee outreach? Roopco offers services—from content development and HR/IT communications, to employee engagement and leadership coaching—that will help foster trust, compliance and champion a transparent culture. Learn more: bit.ly/47RRIRn
Brad Kostka retweeted
Securing capital is an ongoing challenge for many private equity firms. These investors, known as limited partners, tend to invest in #PE funds in hopes of receiving a larger, quicker return on their investments compared to the stock market: bit.ly/3vcupDr
Brad Kostka retweeted
Boosting your private equity deal flow through branding may seem abstract. But founders choose to work with one #PE firm over another because of credibility, familiarity and they know what to expect. Learn how branding can help maximize your deal flow: bit.ly/4auHQyR
Brad Kostka retweeted
Communicating effectively with your employees demonstrates that their contributions truly make a difference to the success of your organization. That's why it's important to craft an internal communications plan that informs and inspires your employees: bit.ly/3GBxdg8
Brad Kostka retweeted
Thinking about launching an internal newsletter? Take a minute to pause before investing your valuable time and resources. Here’s what you should consider first to determine whether an internal newsletter will get the right results for your organization: bit.ly/3SxWCxX
Brad Kostka retweeted
"With trade media, your success rate of landing earned media will depend on the specific industry you are pitching," said @bkostka. "The more niche your industry, or the more often your industry faces regulatory changes, the better your odds will be." bit.ly/47Ir4K5
Brad Kostka retweeted
Most #privateequity marketers want to advance in their career paths meaningfully. You may aspire to expand your knowledge, lead a team, create award-winning work or increase your earnings. Here are steps you can take to grow your career in #PEmarketing: bit.ly/3Tux2L7
Leadership involvement and analytics can make or break the effectiveness of your internal newsletters. Learn more about aligning organizational goals with communication strategies. #Leadership #EmployeeEngagement #AnalyticsInCommunication
We’ve all been there. Leadership is concerned about employee engagement and recommends launching an internal newsletter to fix the issue. It can’t be that hard—right? Even the best internal newsletter won’t address the core issue by itself. Find out why: bit.ly/3SxWCxX
Brad Kostka retweeted
We’ve all been there. Leadership is concerned about employee engagement and recommends launching an internal newsletter to fix the issue. It can’t be that hard—right? Even the best internal newsletter won’t address the core issue by itself. Find out why: bit.ly/3SxWCxX
Brad Kostka retweeted
We’re excited to partner with one of our newest clients Greater Cleveland Volunteers, a non-profit organization that matches individuals with a variety of volunteer opportunities throughout Northeast Ohio based on their interests and skillsets. Learn more: bit.ly/494cldr
Brad Kostka retweeted
As attention spans diminish and rapid content consumption continues, humanization will be essential for brand voices to effectively connect with audiences in 2024, predicts Meg Yocum of #PRGN agency, @BuchananPR. Discover more forecasts for the year. bit.ly/4auBsrc
Per this global survey of PR pros conducted by PRGN, securing earned media coverage is getting more difficult than ever. But there is hope! Read this blog post from our content director Katie Casciato for insights to land that big story. #earnedmedia #mediarelations #PR
According to our 2023 State of Earned Media Report by @PRGN, it will take more time and effort to craft a newsworthy story pitch that results in a media placement. Read the report findings to learn how your business can overcome this challenge: bit.ly/47Ir4K5
Brad Kostka retweeted
To kick off season 4 of the #PRGN Presents pod, @AbbieF of @HMA_PR is joined by PRGN Executive Director Gabor Jelinek. Gabor talks the value and benefits of joining the Network including expanded reach, global collaboration and more. Listen here! bit.ly/41XXnmV
Challenges and solutions for private equity marketers in the year ahead!
#PEmarketing #privatequitymarketing #privateequity #marketing2024
Private equity professionals face a unique set of challenges when it comes to securing capital, economic forecasting and sourcing new deals. Ensure your brand strategy is prepared to face these private equity marketing challenges in 2024: bit.ly/3vqgRo5
Brad Kostka retweeted
When planning a communications strategy, one of the most important things to identify is your audience. But in the flurry of design and messaging points for your customers, employees are often overlooked. Learn how to improve your employee communications: bit.ly/3GBxdg8
Brad Kostka retweeted
One of the many tasks of an internal communications team is helping specialized and more technically focused departments communicate essential information to the entire organization. With the right preparation, it can be done efficiently and effectively: bit.ly/47O7TiH















