Harnessing behavioral science and design thinking to overcome environmental challenges.
San Francisco, CA
Joined November 2013
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Making Shift Happen wins Nautilus Book Awards Gold Medal! Nautilus: Better Books for a Better World honors books supporting eco values, social change & social justice. Notable winners: Thích Nhất Hạnh, Barbara Kingsolver & Robin Wall Kimmerer. We are honored to be among giants!
Multiplier wrote this amazing piece highlighting the urgent need for behavior-based tools for almost all work in the environmental sector. Thank you Multiplier for amplifying our recent award and the work we do!
multiplier.org/2023/10/multi…
We remain so honored to receive the 2023 Nautilus Book Award Gold Medal. Thank you Nautilus for the shout out! @nautilusbookawards instagram.com/p/CxMd_kiNk31/…
Our publisher has an upcoming Holiday Sale for 50% off all titles. A great opportunity to get Making Shift Happen for you or a friend!
Use coupon code Read50 at tinyurl.com/d8xscdt9 (direct to the book) or anywhere on newsociety.com.
November 28th-December 5th
Shoutout in Philanthropy News Digest for *Making Shift Happen* and the need to understand barriers, use human centered design, and provide resources for NGOs to design initiatives with behavior change in mind from the start. Thank you Alice Ng.
tinyurl.com/mwzb5den
"We’re a small organization, but we’re quite powerful, because our mission attracts dozens of fellows, partners, and volunteers.” -Nya Van Leuvan on Ecotopia; Learn more about our compelling mission here: bit.ly/37OXlWm #Nonprofit #Volunteer #ReachAsHighAsYouCanDay
...so our book is really a roadmap for how to get out of our own heads and question our assumptions and use evidence to design campaigns that really do get at the barriers that people face when they try to do the right thing by the environment." -Rod Fujita, Ecotopia 03-29-22
"A lot of failed campaigns have this one thing in common and that is they rely far too much on assumptions without testing those assumptions against data...
📣 It's happening! 📻 Tune in now: KZFR 90.1 Chico OR stream it at kzfr.org > listen! #ecotopia #environment #sustainability #together
Excited for tomorrow's show with Susan Tchudi and Stephen Tchudi on KZFR 90.1 Chico! Tune in at 5 PM Pacific. @kzfr901FM #ecotopia #environment #behavioreconomics
In 2017, teens from the island of Mo’orea had a realization: the #coralreefs they grew up around were disappearing due to changing ocean conditions. Understanding the importance of coral reefs, Coral Gardeners was born to restore the reefs. bit.ly/3inrMVC
#Conservation
Too often environmental communications focus only on the problem & not enough on the solution. By highlighting people working to mitigate environmental damage, we can inject a sense of efficacy & highlight positive social proof for environmental issues bit.ly/37hdR19
In Hounslow, researchers launched an initiative to make active traveling the #norm. The interactive project proved to be effective reducing traffic by more than half. #Sustainability #BehaviorDesign #Rewards @LBofHounslow @harrisamarc @profdicrone
Raising awareness is often insufficient in creating lasting change - e.g., southern regions in #California falling short of the goals set by the Governor several months ago. A landscape analysis uncovers barriers to change. Check out Chapter 3 of our #book to learn how! @CA_DWR
Over half the global population supports efforts to protect the #environment & combat #climatechange. Because we instinctively crave #BELONGING, sharing social norms like these can encourage others to adopt the majority's beliefs & #behaviors. @UNDP
One way to shift behavior is to align your message to existing environmental frames. Hawai'i is using frames like redemption and resilience to include tourists as part of the solution to environmental degradation through #regenerativetourism. #malamahawaii @HawaiiHTA
An NPR interview highlights the challenges firefighters face in combating #ClimateChange megafires. Because we are most likely to accept information from those we trust, using the right messengers can improve credibility and inspire #EnvironmentalAction.
Last but not least in our 1st round of #thanks - To our current & past staff, #volunteers, & #book contributors: We are so lucky to have been blessed with the most passionate, capable, & creative team! This would not have happened without you! #teamwork #sustainability #nonprofit
A big thank you those that supported us through #Kickstarter, #grants, & #donations. Without this kind of support, we never would have been able to execute on our mission and bring forth the next wave of the environmental movement. YOU made it happen! Thank you always & forever!
