Finishing 2025 strong. From all of us at #RudyProject, Happy New Year! We can't wait to see what goals you'll achieve and PR's you'll break next year. Here's to 2026 being your best yet! 💪 🚵🏼: @jordibago

From winter’s flat light to summer’s blinding rays, #RudyProject photochromic sunglasses give you clarity you can count on. 🤝 Built for #Endurance athletes who train through it all — in every season, any weather. Learn more: ow.ly/iIif50XufNk 📸: @hjacksonracing

From the #RudyProject team, Happy Holidays! 🎄 Here’s to time well spent, resetting, refueling, and enjoying the moments that make the season bright. #ElevateYourPerformance

The holidays are here, but the work continues. Cold air. Quiet roads. Strong miles. Keep training. #ElevateYourPerforamnce

Give the gift of performance. 🎁 Whether they’re chasing PRs or mountain views, a Rudy Project gift card lets them choose the gear that fits their goals. Tap here to order now: ow.ly/pvUP50XukUJ

Whether you’re skiing through bright alpine sun or shifting mountain weather, Rudy Project gear is made for however you ski. Biathlon athlete Hannah Auchentaller wears the Cutline on the slopes. ❄️ Shop now: rudyprojectna.com 📸: @hannah.auchentaller

Four decades. Countless finish lines. Click here to learn more about the moments that shaped Rudy Project into the performance brand it is today. ow.ly/LjxP50XH4jQ

Every stride is its own kind of freedom. Stay light, stay sharp, and let the Spinshield Air carry you through every mile. Stock up on or gift #RudyProject classic styles with 40% off during our Holiday Sale. Shop now: ow.ly/mQYb50XukEw

Performance is the gift that keeps on giving. 🚴‍♀️ The Nytron helmet delivers protection & aerodynamic speed all season long. Shop for the Nytron and more gifts now: ow.ly/WrK050Xukx2 📸: @nicolevdkaay

The view is always worth the climb, especially when you can see it clearly. With wraparound protection & strategic venting to reduce fog, the Turbolence is made for athletes who chase the summit. #ElevateYourPerformance

Once your helmet takes a hit, its job is done. 🚴‍♂️ Even without visible damage, time, sunlight, and wear can also weaken protection. Our latest blog breaks down signs it’s time to replace your helmet, and why doing so is critical for safety. Insights 👉 ow.ly/eMCU50XukZ0

The world’s still dark, but you’re already moving. 🌙 The Astral Sphere with ImpactX lenses adjusts automatically to shifting light, giving you the clarity & confidence to focus on the trail, not the shadows. #ElevateYourPerformance

Grace, precision, power — that’s the beauty of the ice. For speed skaters, it’s more than a sport. It’s where passion meets performance. 💨 Now's the time to stock up on your gear. Shop our holiday sale now for 40% off your favorite #RudyProject gear.

Winter sunlight might look soft, but it’s stronger than you think. ⛅️ Low angles, icy glare, & dry air demand eyewear that performs under pressure. Our latest guide breaks down how Rudy Project sunglasses protect against the elements: ow.ly/A0ev50Xuk6Z 🚵🏼: @jordibago

After losing Kai & facing cancer, @tomdanielson & his son Steve found their way forward through cycling. What began as coping became connection, healing, & purpose. Watch @Cinch_Cycling’s “Following You” to see Steve honor Kai in his Tour de France finish ow.ly/HaBT50XC3LR

The #Wingdream helmet is the result of two years of development and countless wind tunnel tests, engineered to manage turbulence and streamline airflow across your back and shoulders. When every second matters, let the air work for you. 💨

From optics that sharpen your view to helmets and accessories that keep you training at your best, the setup that will elevate your performance next season is waiting at our Cyber Monday Sale. 🚴‍♀️💨 Shop your favorite gear at up to 35% off. rudyprojectna.com 🚵🏼: @jordibago

Our Cyber Monday sale starts today! Shop our deals to check off the athletes on your list (including yourself). Get up to 35% off select gear & receive a bonus gift w/ purchase while supplies last. Visit rudyprojectna.com to get full details & shop now.

Rory Linkletter’s choice for tough terrain: Turbolence. “The lens cuts glare, the ventilation keeps them fog-free, and the fit stays steady mile after mile.” Gift gear made for endurance, shop the FINAL DAY of our Black Friday Sale 👉 rudyprojectna.com 🏃: @ThePapaLinks

Our Black Friday Sale is almost over, with up to 35% off helmets, sunglasses, & more, plus a free $115 spare lens with any interchangeable sunglass purchase. rudyprojectna.com *Use code FREELENS at checkout & free gifts with purchase available while supplies last.