Ryan

why build a business serving ecommerce brands? we are famously broke. we are beyond cheap, will fight you for every single point of margin. we go out of business. the average brand lasts less than a year (hi dropship demons lol) There isn't a common archetype to any of us. selling SAAS to SAAS? you know exactly what they need to hear but still, lots of smart people try to build agencies, software, and platforms to serve this niche. why? 1- incredibly fast decision times. you are usually directly talking to someone who can cut a check. that isnt true selling to big cos. 2- high testing appetite (and fomo) you send a cold email "your biggest competitor just signed with us" and you will get leads 3- a tight knit founder community. You do right by one person, they tell your friends. you fuck over one brand, you get black listed. No one has out-executed point 3 better than Alex and Postscript. they have had a hundred chances to screw a brand for a little more money in a contract. every time, they have let the brand slide. All those good deeds add up; the goodwill compounds and buys them so much more credibility than a sponsored dinner ever would. I would take the postscript team to dinner, and pay, because they are good vibes. That is how they have continued to win in a hard ass category like SMS. that is why they might just win email... at the very least, they have a shot. Ive been burned on email before. it is such a juicy prize, that has been totally owned by one player. but postscipt has- a good team, great reputation, and a focus on delivering results. cheering for you guys.