.@SHAQ called the women’s basketball boom early and bet on @Reese10Angel to help lead it.

.@SHAQ went from asking for a bigger budget to helping build a nearly $6 billion business at @Reebok.

.@SHAQ was tired of watching the NBA Dunk Contest fall short, so he built @dunkmanofficial.

Shaquille O’Neal and Authentic Brands Group Founder & Executive Chairman Jamie Salter couldn’t have taken more different paths to get here. But over the last decade, they’ve built a partnership that has helped turn Shaq into a business empire and reshape brands like Reebok along the way.⁠ For our latest Cover Story, Rich Kleiman sits down with Shaq and Salter to unpack how their relationship went from a business deal to something Shaq now calls family, why he pushed for years to bring Reebok back, the early bet on Angel Reese and women’s basketball, and what's next with Dunkman.⁠