@salesforce
Account based inUnited States!
About this account
- Account based in
- United States
- Connected via
- Web
X says this location may be affected by a proxy or VPN.
Account-level information from X, not a live location or the device used for a specific post.
Salesforce is the #1 Agentic CRM — bringing humans, agents, and platforms together to drive customer success. Tweet @AskSalesforce for help.
San Francisco, CA
Joined April 2009
- Tweets115K
- Following217
- Followers582K
- Likes33.9K
Pinned Tweet
Hey AI, meet the #1 CRM — 🔴LIVE at the @Dreamforce Main Keynote
@Benioff shows how to unlock trapped value from anywhere xitter.cf/i/events/2092366189758…
Complex flows get messy fast
Flow Builder now lets you group related elements into named, collapsible groups
Label and describe each group
Collapse a group to hide the details and focus on the bigger picture
New in Winter ‘27
Salesforce retweeted
Transactions executed by personal AI agents have grown 43% month over month, while only 3% of e-commerce companies are actually allowing these transactions.
Customers want to leverage personal agents in the places they are already shopping, and the businesses that are allowing personal agent interactions are already seeing the benefit. But lack of trust and governance can result in security vulnerabilities. Many companies are hesitant to let consumer agents in.
So how can businesses benefit from personal agents while mitigating the risks?
Itai Asseo, VP, Incubation & Brand Strategy, Salesforce and Mick Costigan, VP, Salesforce Futures look to a future where personal agents become widespread and discuss the agent-facing infrastructure that's needed to keep up.
AI can generate. But can it create?
We put @iamwill through a rapid-fire round on AI, marketing, and where humans still have the edge.🔥 OR ❄️
Changing perceptions. Creating opportunities. Inspiring the next generation of female racing drivers.
At @Salesforce, we believe technology has the power to bring people closer to the sports they love and help drive meaningful progress.
Through our partnership with Formula 1®, we’re bringing fans closer to @F1ACADEMY™, showcasing the talent, determination and ambition shaping the future of motorsport.
In the latest episode of Inside @F1®, @DanielRicciardo gets an inside look at the drivers and the mission behind F1 ACADEMY™.
See F1® Official Rules and enter: f1.com/fan1-competition
Excited to be part of @NVIDIAAI’s Nemotron 3.5 Super VL launch
We’re customizing it to power AI agents in Missionforce Operations that can digitize and automate complex government workflows in secure customer environments
Let’s put it to work 🤝
Get hands-on with the latest Salesforce innovations at World Tour New York 🗽
See Agentforce Coworker, Salesforce with Claude, Slackforce, and more. Explore how AI grounded in your business data and context can help your teams work smarter and move faster.
160+ sessions, live demos, and hands-on training. All for free. Register now: sforce.co/486FtCe
Are you still scrubbing out the busywork? @TheGroutGuy isn’t.
They’ve scaled from a one-man van to 200 people by leveraging Salesforce. AI handles the scheduling so the team can focus on their customers. sforce.co/4er033V
Yes, folks, Damian is correct. The playbook is right there waiting for you.
Head of sales asking where to start with agents? Send them this.
@salesforce is the one rolling AI out at the biggest companies in the world, so this is the best playbook I’ve found on how an enterprise should approach agents. It shows how much the data matters and how to build the next layers on top of the CRM.
Salesforce refreshed its playbook, Become an Agentic Enterprise. It’s built on what they call Customer Zero, testing everything on their own 80,000 employees first, plus a 2026 study of 2,000+ AI decision-makers.
Six chapters, the best bit from each:
→ Goals. Pilots stall on resistance and low AI fluency.
→ People. 99% of companies running agents keep humans overseeing them.
→ Use case. “Agents that live in the flow of work get used.”
→ Processes. Built-in AI beats bolted-on tools on adoption.
→ Data. Salesforce grades its SDR agent against six million human SDR emails. It generated nearly $120M in pipeline.
→ Coaching. Asymbl’s sales team coaches its agent every week. 3,789% ROI.
Workflows, data and the record of how your best reps sell already live in your CRM. Build the agents there and keep a human coaching them.
Read the full playbook → lnkd.in/e9GUyUqh
---
Join the club → gtmclub.substack.com
Good judgement or stone cold facts? Your AI agents need both. ⚖️
Leah McGowen-Hare explains why this combo is the secret to amazing customer experiences
Meeting ends. Give it your messy notes.
Donor Engagement Agent can take a voice memo, photo, or text note, figure out who you met with and what happened, update the donor record, log the activity, and recommend what to do next.
New in Winter ’27: sforce.co/4BiL2uU
We signed a definitive agreement to acquire @Braze, a leading customer engagement platform that helps marketers build deeper customer relationships by responding to customer behavior in real time and coordinating personalized experiences across channels.
Following close, Braze’s real-time engagement and AI decisioning capabilities are expected to complement all four layers of Salesforce’s architecture — Data 360, Customer 360, Agentforce, and SIforce.
Learn more: sforce.co/4eKxONJ
Capturing a 200mph moment requires communication that never hits the brakes ⚡️
Go Inside @F1® with @DanielRicciardo to see how the social team stays perfectly in sync using @SlackHQ — quickly turning around unforgettable content
Salesforce retweeted
With the advent of personal AI agents, every business is grappling with the same question: Let them in or block them at the front door?
According to Mark Wakelin, EVP Customer Engineering & GM Agentforce at Salesforce, personal agents are only as reliable as the business agents waiting to greet them.
➡️ If a personal agent finds only a website and an API, it will do the thinking, weigh the options, and ultimately determine what the customer buys. The business supplies the product while the personal agent keeps the relationship.
➡️ When a business agent is waiting at the front door, the conversation that shapes the sale happens on the business’s side. The business answers the questions, suggests the better option, and resolves the problem, so the relationship stays with the company that served the customer.
That’s why the choice between blocking personal agents or letting them in is a false dichotomy. Blocking them keeps control but sends customers somewhere else. Letting them in through a website and an API wins the traffic but forfeits the relationship.
With Agentforce, businesses can open the door without giving up control. Their own agents greet personal agents as they arrive, so a business can welcome the traffic while keeping the conversation, the rules, and the customer data on its side.
salesforce.com/news/stories/…
Lucky for you, we’ve got the Agentic Enterprise Playbook right here: sforce.co/3TUN3N6
6 chapters. Practical guidance. Real examples. A step-by-step path to becoming an Agentic Enterprise.
4 tech and AI influencers.
1 chess Grandmaster.
What could possibly go wrong? ♟️🔥
Watch them take on @samshankland at @FIDE_chess’s Grandmaster Garden at @Dreamforce. Spoiler: They put up more of a fight than we expected. 😉
See how we’re bringing AI to the world of chess: sforce.co/3UovMMp
