Salt is now Material

We are now Material, a new kind of partner coming together to help transform companies that shape our ever-evolving world. Learn more about how we are making a #MaterialDifference: materialplus.io

Welcome to our Brand. New. Day. Salt is now Material. It's time to go make a Material difference together. For more, follow us at @Material_Tweets and check out our website to learn more.

Material is honored to have been named one The Best Branding Agencies in San Francisco of 2021 by Digital. Check out our award here: bit.ly/3l1YYEO

To reflect on Juneteenth and its significance in the context of this last year, we sat down with some of our Material employees to discuss the personal stories and philosophies they bring to their teams and their work: bit.ly/3wG8KQ6

Happy APIDA Heritage Month! Join us in celebrating the generations of Asian, Pacific Islanders, and Desi Americans who have enriched America's history and continue to be instrumental in its future success. Watch this video to learn more about APIDA communities in the US.

Today we added a new member to our Material family! Please join us in welcoming @Aruliden, an award-winning global design agency that builds purposeful brands from product to launch. bit.ly/3dbzLUb

The recent snowstorms in Texas show just how important #BrandManagement is in a crisis. Read the latest blog from Collette Eccleston, SVP or Behavioral Science at Material, and Ben Gaddis, CEO at T3, a Material Company: bit.ly/2PVqXIX

Happy Lunar New Year! See what LNY means to a few of our Asian Professionals Exchange (APEX) ERG members!

As we prepare to celebrate a new year, we wanted to take a moment to look back and revisit the strategies uncovered in our New Behaviors report back in May and see how those strategies played out for real brands over the course of this crazy year. bit.ly/3nMLZp1

This year was full of challenges, but it was also full of growth. Check out this interactive piece from Material’s social analytics team to learn how everyday consumers achieved personal victories this year: bit.ly/3mlDT5n

This year, brands have new opportunities to connect with consumers and become part of new holiday traditions. Our new interactive piece shows you how: bit.ly/3l0faCU

Today's the last day! PanelPicker voting for #SXSW is open through the end of today. You can help us take the stage and share these important topics. Check out these recaps and get your votes in: bit.ly/32VHDDw

Coca Cola’s new holiday commercial feels less like a collaboration with Taika Waititi and more like a one-sided conversation. bit.ly/3kMJjWe #Co-Branding #HolidayCommercial #BrandStrategy

It's not too late to cast your vote for South By! #SXSW Online PanelPicker voting is open until Friday. Explore our topics here: bit.ly/35H8sx4

PanelPicker voting for #SXSW is open! We’re hoping to take the (virtual) stage to discuss some topics important to us across Material. Explore recaps of our submissions and vote it up: bit.ly/32SDXm9

Download Material’s latest eBook for key upcoming trends in analytics, insights, UX/CX, brand strategy, and more. Learn what these developments will mean for your brand, and how to start preparing now to drive growth and find success in 2021. bit.ly/2Uhn6Vj

De-stress this weekend while staying creative with this curated roundup. It’s like ASMR for your eyeballs and a massage for your brain. bit.ly/3p6rrZG #creative #sanity #electionweek

Data from Material’s latest Adweek webinar shows companies are struggling to do more with less. To help guide you through uncertainty, check out our 2021 Marketing Toolkit here: bit.ly/2I146Ii #redefiningempathy #marketing #advertising

After over half a year living with COVID-19, crisis response messaging has hit a plateau — consumers want to hear something new from brands. Here’s your guide to reaching consumers NOW: bit.ly/2Jr6DM8 #redefiningempathy #marketing #advertising

Marketers are currently facing heightened pressures — 66% are uncertain their company will meet holiday goals, and 1 in 5 aren’t sure their company will survive the pandemic. Here’s our 2021 Marketing Toolkit to guide you through it all: bit.ly/3mMluiI #redefiningempathy