#HigherEd social strategy for @rwjonesagency | Previously @UDelaware, @delawareonline | Sporadic sports fan but steadfast enthusiast of my kids, wine and guac.
Wilmington, Del.
Joined October 2009
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Hi, it's me! Had such a blast being a guest on this podcast.
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Before and after and feeling about 10 pounds lighter. RIP, #bluecheckmark, you used to be a badge of honor but have since lost your luster.
ALT Screenshot of twitter profile with blue checkmark
ALT Screenshot of twitter profile without blue checkmark
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“I need more than your thanks and applause … I need your administrations to take a stance to support gun safety laws; we can’t do this alone.” - @davidhogg111 at #NASPA23
ALT Monitor showing March for our lives speakers
I'm at a session this morning about accessibility on social media. Such an important topic since you know, accessibility is THE LAW, and so many institutions aren't following simple best practices. #NASPA23
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I’m at #NASPA23 with 5K+ higher ed administrators, many of whom are at nonpartisan institutions and can’t say this, but I work at an agency now, so I’ll say it: We are all dealing with Trump’s aftermath on campuses, and it is not lost on me we are together as he is indicted.
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This morning I'm listening to how student affairs leaders are reaching their students through their own social media. We went from fun TikTok content to public statements real quick, but that's the reality. #NASPA23
Excited to be at #NASPA23 and listening to @SumunLPendakur talk about productive anger and channelling that into helping our students on our campuses in the wake of legislation threatening to destroy our diversity, equity & inclusion work.
ALT Naspa opening session with screens and audience
Woke up with my blue check still intact and now wondering is Elon is playing a little April Fools trick or what is going on.
Starting on Saturday, many Twitter accounts will lose their blue check mark under modifications being made by Elon Musk, the social media company’s owner. The move has implications for a range of users on the platform. Here’s what to know. nyti.ms/3U1rVjz
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Pouring extra cups of coffee this morning after staying up way too late watching this excitement. On to the round of 32! #MarchMadness
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Had a great time presenting at #CUPRAP2023 today. If you attended my presentation on influencer marketing for higher ed and want the toolkit I referenced or just want to chat, just email me at [email protected].
ALT Glass of rose with text "presented at #CUPRAP2023 AND NOW I DRINK"
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Sarah Goldfarb retweeted
We’re learning about higher ed social media @RWJonesAgency colleague @SarahGoldfarb is presenting on Influencer Marketing at #CUPRAP2023
ALT A photo of Sarah Goldfarb (Managing Director of RWJ Social) presenting about Influencer Marketing at the 2023 CUPRAP Conference. Sarah is standing in the front of the room referencing the opening slide of her presentation.
Sarah Goldfarb retweeted
For as “Get off my lawn!” as I get about the whole notion of “influencers,” @SarahGoldfarb offered a lot of great thoughts on the wisdom of working with them. #CUPRAP2023
The Virtuous Cycle of Contribution from @jsstansel is so accurate: Students always come back to give you more once you give them some love and post a piece of their user-generated content on your institution's channels. #CUPRAP2023
The difference between higher ed and the entertainment industry? @jsstansel says tenured faculty have bigger egos than actors and directors and giving days are more stressful than working on Super Bowl ads. Tell me again why I chose higher ed. #CUPRAP2023
Sarah Goldfarb retweeted
We are very excited that it's almost time for #cuprap2023. Hope to see you there!
Join me at #CUPRAP2023!
Only two weeks left until #CUPRAP2023!
Come see:
▪️@higheredwonk
▪️@JaimeHuntIMC
▪️@jsstansel
▪️@SarahGoldfarb
▪️@katlinswisher
▪️@williamfaust
▪️@RachelRodemann
▪️And so many campus presenters!
cuprap.org/conferences/sprin…
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"The bold choice to get out front early, apologize and share your values with the public will make them all the more receptive to your efforts to improve and move on."
Today in @insidehighered, our CEO and Managing Partner @srossall urges college presidents not to stay silent when facing a crisis: "By staying mum, you not only let others define the narrative, but you also forfeited your opportunity to lead." insidehighered.com/blogs/cal…
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During the @CASEAdvance "Perceptions of Higher Education" webinar, UW President @amcauce said during admissions time, she sends a note to every public school principal in the state of Washington. Love this example of presidential engagement in the process. #DiscoverTheNext
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I'm always telling social media managers to repurpose content when possible, and apparently for the @Patriots that means digging up their Tweet from a year ago, the first time Brady retired, and just hitting RT on that thing. 👏
ALT Patriots Tweet congratulating Brady on retirement
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