gtm & creative direction @lemma_ | @photonHQ | community builder, storyteller, producer

San Francisco, CA
Joined February 2025
welcome to the @lemma_ house – at San Francisco, CA
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dropping out of college is over romanticized in sf and it makes sense. like yes, why pay to work when you can get paid to work? but i think that’s missing the point. to me, college is the best place to form non-transactional relationships before everyone WANTS something from you. similarly, it’s the best place to do dumb things and create for the sake of creating, before your work NEEDS to have roi for someone else i could’ve dropped out but i chose not to. bc we have our whole lives to work, and college is only 4 years so we’re starting a YT channel to collegemaxxx: youtu.be/whIlA-tHQdY?is=EPyM…
filmed my friend group like a sitcom
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filmed my friend group like a sitcom
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another thought I’ve had for a while propaganda used to be spread by the gov or specific institutions to get a population to think a certain way. present only one side of the story and build hate towards another side to create unity now, your beliefs and the side of the story you are being fed is dictated by THE ALGORITHM. one person can believe one thing and the person next to them can believe something radically different and they can fight each other to death simply bc of the reels on their fyp and what’s funny is that algorithm is built by someone who doesn’t give a flying fuck. It’s probably just some dude in sweats and a hoodie coding in his apartment waiting for work to be over that’s really scary. the very people building the root cause of violent protests and extreme social implications don’t even know they’re doing it, nor do they care. like I genuinely don’t know what’s better, propaganda put forth by people to drive a specific agenda, or propaganda put forth by an algorithm built by people who don’t gaf and don’t need to take responsibility for the implications
just watched Facebook movie 2 and what’s kinda crazy to me (spoilers alert) is that the BIG plot twist gasp moment at around 1 hr into the film was: the algorithm was built to optimize rage bait… like I thought we all knew that??! I guess I’m in a bubble but any content creator or marketer would know that outrage and extreme opinions drive more engagement. that’s why the internet is so polarizing and Sydney Sweeney, Roy Lee, Trump, they all do so well bc they understand that. it’s so sad but that’s why genuine art and good intentions often just doesn’t pick up bc nobody gaf, and startups find all sorts of ways to rage bait their existence to the fyp. and it’s not alarming to me anymore bc we’re all used to it but I forgot most people don’t think about that bc they don’t need to? we are already seeing the class divide between the creators and the consumers, the founders and the employees, the ones who have agency and the ones who don’t and this film made me think about a new divide between the online and the offline. the REAL opportunities and exchange of information is, more and more, happening IRL behind closed doors in exclusive networks. most of the best jobs are not posted, the most valuable information is not online. being able to experience something IRL itself is a luxury and if you make content you would know most info online is bs. but most people consuming that content won’t. we’re turning from an attention economy to an attachment economy where online attention is so fucked and easily manipulated that IRL influence is becoming more and more powerful. that’s why people are turning from content creation to hosting events and building communities. idk food for thought
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just watched Facebook movie 2 and what’s kinda crazy to me (spoilers alert) is that the BIG plot twist gasp moment at around 1 hr into the film was: the algorithm was built to optimize rage bait… like I thought we all knew that??! I guess I’m in a bubble but any content creator or marketer would know that outrage and extreme opinions drive more engagement. that’s why the internet is so polarizing and Sydney Sweeney, Roy Lee, Trump, they all do so well bc they understand that. it’s so sad but that’s why genuine art and good intentions often just doesn’t pick up bc nobody gaf, and startups find all sorts of ways to rage bait their existence to the fyp. and it’s not alarming to me anymore bc we’re all used to it but I forgot most people don’t think about that bc they don’t need to? we are already seeing the class divide between the creators and the consumers, the founders and the employees, the ones who have agency and the ones who don’t and this film made me think about a new divide between the online and the offline. the REAL opportunities and exchange of information is, more and more, happening IRL behind closed doors in exclusive networks. most of the best jobs are not posted, the most valuable information is not online. being able to experience something IRL itself is a luxury and if you make content you would know most info online is bs. but most people consuming that content won’t. we’re turning from an attention economy to an attachment economy where online attention is so fucked and easily manipulated that IRL influence is becoming more and more powerful. that’s why people are turning from content creation to hosting events and building communities. idk food for thought
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everyone warns me about a 70% no-show rate for events in SF but honestly I don’t care @lemma_ events have an 100% + show rate more people come than RSVPd, bc they bring their friends here’s 4 secrets to GUARANTEE turnout 👇
pov: u hosted the met gala for tech startups
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3. Make sure there’s a solid core network you are targeting, that will 100% show up. Maybe that’s the cohosts, the speakers, the host’s personal network. Nobody likes to be the FIRST believer of something, nobody likes to be the only high signal in the room
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4. GOOD MEDIA does more work than you would think. The graphics, photos, videos that come before and after your event represents the quality of the experience. Most people don’t actually remember the event, but when they see media on it, they’ll be reminded how to feel the event
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3. make sure there’s a solid core network you are targeting, that will 100% show up. Maybe that’s the cohosts, the speakers, the host’s personal network. Nobody likes to be the FIRST believer of something, nobody likes to be the only high signal in the room.
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4. GOOD MEDIA does more work than you would think. The graphics, photos, videos that come before and after your event represents the quality of the experience. Most people don’t actually remember the event, but when they see media on it, they’ll be reminded how to feel the event
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still can’t believe this was a tech event
Startups are built on relationships. That’s why IRL events are a core part of our growth strategy at @lemma_ . We hosted our biggest one yet during @SFTechWeek : The Agent Economy Gala. 400+ founders, operators, and investors, brought together with our friends at @thelinqapp, @llama_index, @Tiny_Fish, and @obvious. Each of us builds a different part of the agent stack. Bringing our communities together was a chance to better understand how those pieces connect, and the people behind them. Everyone you work with. Everyone you might work with. Together for an evening, with time to get to know each other. Thank you to our cohosts and to our sponsors @SpaceX, @MongoDB, @daytonaio, @arceuslegal, and @ValyuOfficial for making it possible. And to @Sarah___Fan and @kamillazk for bringing it to life. An honor to share the stage with @ivanburazin, @sudheenair, @jerryjliu0, Eric Crane, and many more Excited to see what we build together from here.
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