Search Influence

🏡 44% of families surveyed ruled out a senior living community because of something they read online—usually a bad review. That's nearly half your prospects gone before they even call. See what's driving these decisions & how to get ahead of it 👇 hubs.ly/Q04Cd_6M0

If your program only shows up on Google, you're missing out. 🚨 Our 2026 UPCEA study found 54% of prospective students now use AI to research programs (up from 35%). Traditional search is still #1 (80%), but the gap is closing fast. Full data: hubs.ly/Q04Cd_2p0

Most AI search advice stops at "optimize." We go further. 🛠️ Join our Nov 5 AI Search Strategy Lab: • Get a custom AI visibility report for your page • Watch 3 live teardowns + Q&A • Unrecorded, small-group format Grab one of the remaining spots 👇 hubs.ly/Q04Cd-_q0

👀 83% of prospects read AI summaries first. 🖱️ 59% click the source. Before they ever visit your site, their choice is almost made. Join our free Nov 3 webinar with @UPCEA to learn exactly how AI summaries are built and how to get recommended. Register: hubs.ly/Q04BJ96V0

📊 @paulakfrench’s new guest blog for UPCEA reveals fresh data from our "How Prospects Search in 2026" research. The big stat: 56% of prospects consider 3 programs or fewer before applying. See what it takes to make their shortlist 👉 hubs.ly/Q04BJ40m0

🎉 We're proud to be named a 2026 Best Places to Work honoree by New Orleans CityBusiness! Read how our team culture keeps landing us on this list, year after year: hubs.ly/Q04BHYTY0

Daily AI search by prospective students jumped from 25% to 40% in just one year. 📈 AI is now deciding which programs make their shortlist. Join Search Influence & UPCEA on Nov 3 to learn how AI recommends programs & how to adapt your marketing. Register: hubs.ly/Q04BHSjt0

A student's shortlist used to form after campus visits. Now, it forms after a few prompts. Our UPCEA research shows students use AI to research & narrow down programs well before any human chat. Your content is the raw material! 🤖 Get the report: hubs.ly/Q04BHxV50

💡 56% of prospective students consider 3 programs or fewer before applying. Your program needs to earn a spot early, and AI is shaping which ones make the cut. See the data in our new report, How Prospects Search in 2026: hubs.ly/Q04B7lL20

🎓 Heading to the AMA Higher Ed Symposium? Join @paulakfrench & Harvard PON's Tara Pope on Nov. 10 for "Build AI Visibility That Drives Enrollment." Learn to turn AI visibility into real enrollments! Session details: hubs.ly/Q04B7g2B0