Elevating brands through smart strategy, compelling storytelling & creative impact. Ready to amplify your vision? [email protected]
San Francisco, CA
Joined January 2018
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You invite an influencer in for a comped visit. A day later, a rate card hits your inbox.
Trade or paid? The right approach depends on your goals, offering, and the creator. Here’s how to make the call: bit.ly/4dq4yLK
It’s easy to see why brands keep reaching for AIGraphics. Yes, an afternoon is saved. But at what cost?
Read more here: bit.ly/46GtpXD
Instagram continues to evolve amid growing competition. In the first half of 2026, the platform rolled out several major updates. See what’s new and what it means for your social strategy: segalcommunications.com/the-…
While social media has transformed the communications landscape, it hasn’t diminished the value of print media. Here’s why print still deserves a place in every communications strategy: segalcommunications.com/the-…
Your next guest is already scrolling 👀 61% of travelers now find trip ideas on social media, and for hospitality brands, that means influencer marketing has become more than a “nice-to-have.”
Read why here: segalcommunications.com/why-…
Stop asking how often to post. Ask what to post. Learn what actually drives social media growth: segalcommunications.com/how-…
“The bigger, the better” is a common phrase used when talking about what businesses want and strive for. While this phrase can be accurate in some capacities it is wrong when it comes to influencers.
Learn why: segalcommunications.com/the-…
As TikTok Shop continues to reshape social commerce, brands are faced with an important question: Is it the right platform for their products and audience? Read more: segalcommunications.com/soci…
A successful PR event isn't measured by attendance alone. It's measured by the quality of the relationships, conversations, and opportunities created by having the right people in the room. Read more: segalcommunications.com/cura…
A week ago, our client fell victim to a fake Meta customer service account. The kind @Meta allows to operate unchecked on its own platform. Their verified Meta Business account and @Instagram were hacked and used to run a fraudulent ad. The breach started on Meta. 1/7
As an agency, we manage social media for clients across industries, and we rely on @Meta's platforms every single day. When something goes wrong and there is no real support system, it doesn't just hurt our clients. It makes it nearly impossible for us to do our jobs. 6/7
@Meta: the businesses and creators who have built their livelihoods and communities on your platforms deserve a real support system when things go wrong. We are asking you directly: help us get @juddgrillpsychoanalytic and their community back. @MetaForBusiness @Instagram 7/7
Journalism continues to face major challenges, but Muck Rack’s latest State of Journalism Report isn’t all doom and gloom.
Based on insights from 1,000+ journalists worldwide, here are the 3 key takeaways every PR pro should know: segalcommunications.com/the-…
Influencer marketing is too often treated as a campaign tactic, switched on for launches and key moments, then switched off. But short bursts rarely build lasting impact. Learn how an always-on approach allows brands to move beyond quick wins: segalcommunications.com/why-…
Earned media is getting tougher to secure, making pay-to-play opportunities more common. But paid placements aren’t always the right answer. Learn when they work best: segalcommunications.com/pay-…
Everyone’s asking the same question right now: “Are you using AI?”
The agencies that thrive in the next decade will not be the ones using AI the fastest. They’ll be the ones using it the smartest. Read how: segalcommunications.com/stra…
