The Shopify-native marketing suite for brands that run it themselves: Seguno brings a smarter marketing engine into your Shopify admin.
Durham, NC
Joined March 2017
- Tweets362
- Following9
- Followers182
- Likes124
A well-protected discount code nobody sees can't convert.
Four rules for marketing yours:
1️⃣ State the discount + deadline clearly
2️⃣ Spell out eligibility
3️⃣ Avoid overlapping promos
4️⃣ Show the savings side-by-side when possible
Grab the full guide for these and other discounting strategy pointers: seguno.com/ultimate-guide-to…
ALT Four rules for effectively marketing discount codes: clearly state the discount and its expiration, be explicit about eligibility, avoid overlapping promotions, and show the savings. Download Seguno’s free Ultimate Guide to Shopify Discount Codes to learn how to design, protect, and scale a discount strategy.
Five safeguards every discount code needs:
1️⃣ A unique code, not generic
2️⃣ Usage limits
3️⃣ Expiration dates
4️⃣ Product restrictions
5️⃣ Restricted stacking
Grab the full guide for how to put these into practice: seguno.com/ultimate-guide-to…
ALT Graphic listing five must-dos for risk-free discounting: use unique codes, add usage limits, apply expiration dates, restrict discount-eligible products, and control discount combinations.
When the party is in San Diego, but the treasure chest is still in Durham, there’s only one thing to do: fly it across the country. 🏴☠️✈️
Two flights and a taco stop later, the treasure chest made it in time for our post-@CommerceRound event.
Thanks to everyone who joined us at the Spicy Sunset Soirée for an evening of live music, food and drinks, great company, and a front-row seat to the sunset. And a special shout-out to those who braved our mini Hot Ones challenge. 🌶️
We’re teaming up 🤝 with @TxtCart to help you add SMS to your marketing stack.
Collect SMS consent in Seguno popups → it saves in your Shopify customer profiles → TxtCart picks it up automatically. One popup grows two lists at once.
Seguno handles email. TxtCart handles SMS.
Check out TxtCart here and try it for free: txtcart.ai/r/seguno
ALT logos of Seguno and TxtCart, with the text: same brand voice. new channel for more sales.
Unique discount codes don't necessarily convert better than generic ones, but they tend to perform better in other ways. Across tens of thousands of emails, we found they correlate with a:
➡️ 32% higher click rate
➡️ 127% higher ASP
➡️ 39% higher AOV
Get the full data + more here: seguno.com/ultimate-guide-to…
ALT Graphic showing that emails with unique discount codes outperform generic codes, with 32% higher click-through rates, 127% higher average selling price, and 39% higher average order value.
Shopify Sidekick isn't just for Seguno Email anymore.
It now works with Bulk Discount Code Bot, too. Create unique discount code sets and ask Sidekick things like:
➡️ Which campaign drove the most revenue last month? The highest net profit?
➡️ Are any of my Bulk discount code sets not profitable?
➡️ Have I had any discounts that show signs of being leaked?
➡️ Do I have any old discount sets that I should deactivate?
➡️ For my bulk discount sets, which channel had the most redeemed codes last quarter?
No more digging through reports.
Find it on the Shopify App Store.
ALT Graphic announcing Bulk Discount Code Bot’s integration with Shopify Sidekick, featuring both product icons on a black background with orange accents.
Percentage-off codes beat amount-off in AOV for five of eight industries we studied. The difference was about $28 per order: $95.75 with a percentage-off discount vs. $67.35 with an amount-off discount.
Get all the data (including by industry) + how to design your discount strategy in our free guide: seguno.com/ultimate-guide-to…
ALT Graphic showing that percentage-off discount codes correlate with 42% higher average order value (AOV) than amount-off codes, with a bar chart comparing the two discount types.
Most Shopify discount codes get set up in 5 minutes and are never looked at again. That's usually where the margin leaks out.
We built a framework to avoid that trap and create strategic discounts that drive revenue. It’s backed by data from 12,400+ Shopify merchants, 182M unique discount codes, and a risk audit of 117M active discounts.
What you’ll find in the Ultimate Guide to Shopify Discount Codes:
➡️ The type of code that prevents leakage
➡️ Picking the discount type that serves your goal
➡️ Targeting tactics to protect margins
➡️ The standard safeguards to add
➡️ How to promote your codes so they get used
➡️ Measuring discount performance
Get the guide: seguno.com/ultimate-guide-to…
Your ESP shouldn't be the only place your customer data lives.
When you migrate to Seguno, we convert your subscriber data into Shopify customer metafields.
You can start using it immediately. Plop a customer’s data straight into an email. Show only what’s pertinent to them with dynamic content. Fuel segments and automations for more precise personalization.
And it’s helpful beyond email, strengthening your entire store. From sharper Sidekick results and Flow automations, to filtering in reports and tons more: everything gets stronger when Shopify houses your data.
More about Shopify metafields x Seguno → seguno.com/email-marketing/s…
Yee-haw! If @chrislukehall and @colindougherty say we're officially cowboys now, it must be true. 🤠
Thanks, @ecommcowboy, for the next-level swag. These custom @tecovas hats are incredible.
You’re raising the bar in more ways than one. You provide so much value to the @Shopify community every day, and we love being a tiny part of it.
Ride on. 🤘
(PS: Check out Ecomm Cowboy! DTC’s daily show goes live Monday through Friday on YouTube and X at noon CT.)
Data is only useful if you know what to do with it.
Our discount benchmark landed in @MyTotalRetail, with concrete suggestions for putting the findings to work. A few worth bookmarking: 🧵
→ Invest in relationship-based discounts. Employee, friends & family, and student codes outperformed seasonal campaigns 5x on redemptions.
→ Narrow your audience. Segment-restricted codes showed a 50–68% AOV lift.
5 Customer Behavior Insights From Shopify Discount Data:
mytotalretail.com/article/5-…
🤖 Beep, beep, beep. Boop, boop, boop.
That’s right. Sidekick can now build your emails right in Seguno.
Total time-saving hack for scaling.
Big news: Seguno is officially part of the Sidekick app extension launch, as featured in @Shopify Editions Spring ‘26. 🎉
In short, Seguno users can ask Shopify’s AI assistant to pull data AND build. Use Sidekick to answer questions about your email data and create an email straight from the chat.
We're among a small group of launch partners, including @klaviyo, @judgeme, @smilerewards, @Yotpo, @tiktok_us, @DiscountKit, and a few other apps.
Check it out: apps.shopify.com/stories/gui…
Percentage-off discounts beat amount-off on AOV by as much as 42%.
And yet amount-off discounts tended to result in 1.26x more redemptions.
Two findings from our study of 182M unique Shopify discount codes.
🧵
There’s a whole lot more in the 2026 Shopify Unique Discount Code Benchmark Report: seguno.com/unique-discount-c….
PS: Share our report and tag us, and we'll send you some sharp swag.
