@sernasocial

Helping the world's largest companies practice smarter, safer social media. Please visit our website for more info!

 Twin Cities, MN
sernasocial.com
Joined October 2020
  • Tweets146
  • Following76
  • Followers79
41Media
New on the blog: Understanding the "just snap a few pics for social" assignment. Corporate communicators can learn something from blue-collar crews working on job sites. #socialmedia #corporatecomms
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Check out CEO Sue Serna's top five "dont's" for corporate #socialmedia content: youtu.be/gQhl7OuR_9g?si=Ahzg…
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Serna Social retweeted
Sue Serna@suesernaJul 1
🚨🚨🚨 New on the blog: Teen #socialmedia bans and why they just don't work: sernasocial.com/blog/the-fla…
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Serna Social retweeted
Sue Serna@suesernaMar 5
ht to @securityblvd for their excellent breakdown of the recent Instagram data breach. Read my thoughts on their analysis: sernasocial.com/blog/instagr… #socialmedia #socialmediagovernance #infosec #cybersecurity
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Check out CEO Sue Serna chatting all things #socialmedia #socialmediagovernance on the No Password Required podcast! carltonfields.com/insights/p…
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📣Ahead of a big anti-#scam summit, Meta released new stats about its scam-fighting efforts. It's a classic example of cherry picking numbers that make you look good and trying to demonstrate progress while not really making much at all. ➡️Read it here: sernasocial.com/blog/metas-n…

Meta’s new scam prevention claims: Sue is not impressed — Serna Social

This morning’s Social Media Today newsletter featured a really interesting – and eyeroll-inducing – headline: “Meta Touts Detection Efforts Ahead of Anti-Scam Summit.” Essentially, ahead of this big...

sernasocial.com
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New on the blog from CEO Sue Serna: lessons on why digital #governance principles matter, as told through the lens of the @discord #databreach: sernasocial.com/blog/discord… #cybersecurity #infosec

Discord data breach brings governance principles to the forefront in real time — Serna Social

This week, Discord provided us a real-time example that highlighted what can happen if some of my top 12 digital governance risks are ignored. Somehow this one data breach touches upon FIVE of my 12...

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New on the blog: October means it's #CybersecurityAwarenessMonth! Do you know the Core Four? sernasocial.com/blog/its-cyb…
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New on the blog from CEO @sueserna: The National Cyber Security Alliance (@StaySafeOnline) has a simple but brilliant idea to help keep your loved ones or coworkers safe: a safe word. Read more on the blog: sernasocial.com/blog/safe-wo…

Safe words: They’re not just for the bedroom anymore — Serna Social

In a campaign launched earlier this year, the National Cybersecurity Alliance launched an effort to get individuals to create safe words for their families, close friends, coworkers or caregivers for...

sernasocial.com
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New on the blog: How companies that only do the basics of social media governance overlook the incredibly important risk of their third-party partners and THEIR security protocols. ➡️➡️➡️ Read the post: sernasocial.com/blog/third-p…

Third-party access and social media security pitfalls — Serna Social

Let’s say you are very diligent about the security of your home. You have a fancy video doorbell. You lock the front door, back door, windows and gate every time you leave the house. You probably...

sernasocial.com
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New on the blog from CEO Sue Serna: 4 Important Lessons From the #Coldplay Accidental Outing (aka how NOT to go #viral): sernasocial.com/blog/4-impor…

4 Important Lessons From the Coldplay Accidental “Outing” (aka How NOT To Go Viral) — Serna Social

This week provided us with a classic example of how something goes viral because the people make it so – not the company. Enter: The public outing of Astronomer CEO Andy Byron and his affair with his...

sernasocial.com
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New on the blog from CEO Sue Serna: Why I hate the word "viral." Read it here ➡️➡️➡️ sernasocial.com/blog/why-i-h… #socialmedia #socialmediamarketing

Why I hate the word 'viral' ~ Social Media Strategy — Serna Social

“How can we make this go viral?” I cannot tell you how many leaders have asked me this exact question over my nearly 15 years doing social. Let’s set the record straight. “Going viral” has always...

sernasocial.com
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New on the blog: I often talk about how there are fundamental “gaps in understanding” when it comes to social media in large corporations, and here's one that is rarely discussed: the gap between top leadership and social. Read more ➡️➡️➡️: sernasocial.com/blog/the-gia… #socialmedia
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One of the most fundamental mistakes companies make is allowing people across the organization to “own” various parts of #socialmedia with no centralization and no coordination. Read more on the blog: sernasocial.com/blog/central… #socialmediagovernance #corporatecomms #infosec

The argument for centralizing social media — Serna Social

One of the most fundamental mistakes companies make is allowing people across the organization to “own” various parts of social media with no centralization and no coordination. The larger the...

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If you or your organization are interested in learning about #sociallistening and how to mine #socialmedia chatter for deep insights, sign up for my upcoming @nismonline webinar! May 8 at 11 a.m. CST. Find out more and register here: my.demio.com/ref/oIut3xLNORj…
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New on the blog: Why companies should sit out #AprilFoolsDay on #socialmedia: sernasocial.com/blog/xdsk5t9…
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Check out CEO Sue Serna on the latest episode of the Why I Social podcast with Christopher Barrows! It was a conversation covering #socialmedia security and safety, resourcing and the current state of social. ➡️➡️➡️ open.spotify.com/episode/4sn… #whyIsocial #socialmediagovernance
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New on the blog: I's time to talk about the #mentalhealth of #socialmedia pros. It's in the toilet. bit.ly/3XNUUee

No One's Talking About Social Media Professionals' Mental Health. So Let's Talk. — Serna Social

Our mental health is in the toilet. And here’s my response: Freaking DUH.

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Today, CEO @sueserna shared her best practices for #socialmedia auditing and #governance at #DigitalSummit #Minneapolis. If you were unable to be there in person, you might find this blog post helpful... sernasocial.com/.../fundamen…... 📷 Christina Milanowski
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CEO @sueserna breaks down her top 8 takeaways from the @nismonline 2024 #SocialMedia Job Study in her latest post on the blog. Here's real data on how tough, how many resources are needed, etc. sernasocial.com/blog/8-takea…

8 Takeaways from NISM's Social Media Job Study — Serna Social

If you’re among the elite club of masochists who do social media for a living, I promise you will see yourself represented here and possibly gain some solace in knowing you are not alone. If you...

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