@sueserna

Founder & CEO of @sernasocial. Lover of Great Lakes, good beer, cold weather and kind deeds. Always wishing for my next @tbtduluth show. Tweets are my own.

 Minnesota
Joined August 2009
  • Tweets8.4K
  • Following1.4K
  • Followers2.6K
413Media
🚨🚨🚨 New on the blog: Teen #socialmedia bans and why they just don't work: sernasocial.com/blog/the-fla…
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ht to @securityblvd for their excellent breakdown of the recent Instagram data breach. Read my thoughts on their analysis: sernasocial.com/blog/instagr… #socialmedia #socialmediagovernance #infosec #cybersecurity
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Sue Serna retweeted
Serna Social@sernasocialFeb 17
Check out CEO Sue Serna chatting all things #socialmedia #socialmediagovernance on the No Password Required podcast! carltonfields.com/insights/p…
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My #hottake top 4 takeaways from the #coldplay public outing. sernasocial.com/blog/4-impor…

4 Important Lessons From the Coldplay Accidental “Outing” (aka How NOT To Go Viral) — Serna Social

This week provided us with a classic example of how something goes viral because the people make it so – not the company. Enter: The public outing of Astronomer CEO Andy Byron and his affair with his...

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New on the blog: Why companies need to centralize management of their #socialmedia to reduce risk and maintain #brand equity.
Serna Social@sernasocial24 Apr 2025
One of the most fundamental mistakes companies make is allowing people across the organization to “own” various parts of #socialmedia with no centralization and no coordination. Read more on the blog: sernasocial.com/blog/central… #socialmediagovernance #corporatecomms #infosec

The argument for centralizing social media — Serna Social

One of the most fundamental mistakes companies make is allowing people across the organization to “own” various parts of social media with no centralization and no coordination. The larger the...

sernasocial.com
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If you or your organization are interested in learning about #sociallistening and how to mine #socialmedia chatter for deep insights, sign up for my upcoming @nismonline webinar! May 8 at 11 a.m. CST. Find out more and register here: my.demio.com/ref/oIut3xLNORj…
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New on the blog: Why companies should sit out #AprilFoolsDay on #socialmedia: sernasocial.com/blog/xdsk5t9…
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New on the blog: I's time to talk about the #mentalhealth of #socialmedia pros. It's in the toilet. bit.ly/3XNUUee

No One's Talking About Social Media Professionals' Mental Health. So Let's Talk. — Serna Social

Our mental health is in the toilet. And here’s my response: Freaking DUH.

sernasocial.com
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This was one of those posts that just wrote itself. There is so much to say about the very compelling data in this latest @nismonline #SocialMedia Job Study!
Serna Social@sernasocial12 Apr 2024
CEO @sueserna breaks down her top 8 takeaways from the @nismonline 2024 #SocialMedia Job Study in her latest post on the blog. Here's real data on how tough, how many resources are needed, etc. sernasocial.com/blog/8-takea…

8 Takeaways from NISM's Social Media Job Study — Serna Social

If you’re among the elite club of masochists who do social media for a living, I promise you will see yourself represented here and possibly gain some solace in knowing you are not alone. If you...

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Always so proud to be an ID Management Champion!
Serna Social@sernasocial9 Apr 2024
Serna Social is again proud to be an Identity Management Day Champion w/ @staysafeonline. Read about how #identitymanagement is a core part of managing social, and how most organizations are woefully ignorant of this fact. Remember folks: #BeIdentitySmart! sernasocial.com/blog/social-…

Social media security is all about identity management — Serna Social

If I could have 5 minutes of every CIO, CTO and CRO’s time, I would use it to tell them two things: 1. Managing social media is increasingly a massive exercise in identity management. 2. Your...

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Looking forward to this one! Please join us to learn about protecting your brand online! #socialmedia #socialmediagovernance
MinnesotaPRSA@MinnesotaPRSA31 Jan 2024
Sue Serna is the founder & CEO of @sernasocial, a social media consulting agency focused on social media governance, risk, security & strategy. Join Sue at our upcoming Career Coffee to learn how to protect yourself legally, ethically and online: minnesotaprsa.org/careercoff…
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CEO @sueserna on the blog: I had to weigh in on the incredible MGM hack before the month was out. The bottom line is the hackers are getting smarter, and companies are not keeping up. #cybersecurity #socialmediagovernance #infosys sernasocial.com/blog/passwor…

Password security lessons from the MGM hack… — Serna Social

I’ll say it till the day I die: digital governance MATTERS. MGM is just the latest (very public) example. Leaders at companies big and small fail to understand that digital hacks can have very real...

sernasocial.com
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Woooah. Incredible storm rolling up to and through #goldenvalley #mn … – at Golden Valley, MN
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Some days working in #socialmedia just makes you want to 🤯 @Meta @instagram How is one supposed to submit a bug if you have a bug in your bug-reporting form? 🪲 I guess I'll ask you on Twitter because that is the only thing that makes sense. #socialmediagovernance
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Always the best @tbtduluth show of the year. Loved seeing #BanjoDad and hearing Silver and Gold for the first time in awhile!🐢💜🐢💜🐢💜🐢💜🐢💜🐢💜#trampledbyturtles #bayfrontpark
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My latest on the @sproutsocial blog!
Serna Social@sernasocial20 Apr 2023
CEO @sueserna is back on the @SproutSocial blog talking about #socialmedia #agencies. Agencies (including this one) can be invaluable partners. But it's still on the client to set the expectations and provide the right guidance. Read more: bit.ly/3AhIBdE

How to work with social media agencies (and where teams always go wrong)

Learn when it makes sense to use a social media agency, for what and how to make the most out of the relationship.

sproutsocial.com
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Proud as always to support #IDMgmtDay2023! #identitymanagement is crucial for proper #socialmedia management! If you're not making the connection, read my blog post :-) #cybersecurity #infosec
Serna Social@sernasocial11 Apr 2023
Good #socialmedia management = good #identitymanagement. That's why we are proud to support #IdentityManagementDay! #IDMgmtDay2023 #BeIdentitySmart 👉 More info: lnkd.in/gDteBwbT 👉 CEO Sue Serna's blog: lnkd.in/gzbxPZaV
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Everyone loves a good preparty! 🎉
Trampled by Turtles@tbtduluth7 Apr 2023
Bayfront Pre-Party at @EarthRiderBeer on 7/6. All of our TbT side projects on the same bill. Tix on sale now: tinyurl.com/35jsbf3f
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Check me out! 👀📣
Serna Social@sernasocial10 Feb 2023
Thanks to the team at Canvas Rebel for the great interview with CEO @sueserna! #socialmedia #socialmediagovernance #socialmediamarketing bit.ly/3ln9VmG
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Do you know someone who is currently looking for work? Invite them to join me for a free #socialmedia webinar about how to improve their #linkedin profile! Thursday 2/16 at 1 p.m. CST. Register: bit.ly/3oJ3Yw
Serna Social@sernasocial8 Feb 2023
Are you among the thousands who have been laid off recently? Are you currently #opentowork? Join CEO @sueserna for her ever-popular "Perfecting your #LinkedIn Profile" session next Thursday, Feb. 16 at 1 p.m. CST. bit.ly/3oJ3YwW #laidoff #layoffs2023 #socialmedia
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