Seth Windle

People don't pay for "Made in USA" as just some tag ... but, I believe, they are willing to when it's part of larger brand and quality When I was in Detroit, I toured a few projects done by Bedrock (Dan Gilbert). These were really well done office buildings converted to apartments. Beautiful finishes, nice locations. And the small touch that I'll never forget is that on the *inside* of every single one of the kitchen cabinets, they had a stamp “Made in Detroit.” It wasn't on any of the marketing, but the entire project ooozed with pride for and love of Detroit. Which meant using things like local cabinet makers. I have no idea how you'd run an A/B test, and there are certainly kinds of items that don't need to be local. But some certainly have value. Like a home.