Sheldon Payne (@Sheldon_Payne) header
Sheldon Payne (@Sheldon_Payne) profile picture

I build digital marketing programs to generate leads and sales to help companies grow their business.

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Joined May 2009
Your website form works. But does the handoff to sales? This is one of the questions I ask on discovery calls. A submission arriving in an inbox is only one step. It needs to reach the right person, get a timely response and have a clear next action.
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Have someone test the full process from a customer’s perspective. Did the inquiry reach sales? Was someone assigned to it? Did a useful response follow? A conversion in your marketing report should be the beginning of a sales conversation.
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I’ve got the first pick in a head to head Fantasy hockey pool. Is McDavid the obvious number 1 or do you pick someone else?
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Canucks fans. How are we approaching this season?
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Happy World Emoji Day. Describe your life right now using only 3 emojis. No explanation needed, unless the story is too good not to share. Mine: 💼⚽🧠 What are yours?
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I’m gonna miss Sportsnet 650
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Google is introducing Platform Properties, which will let creators track how their Instagram, TikTok, X, and YouTube content performs in Google Search and Discover. Has anyone had a chance to test it yet? What do you think this means for SEO and content strategy?
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Anyone else getting bombarded with Google Search Console messages?
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Many brands are releasing their Super Bowl Ads ahead of the big game. Do you think this is a good strategy?
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I'm not getting any younger... This only takes 10 seconds of your day and I'd greatly appreciate it. youtube.com/channel/UCIxUhR8…
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What’s one marketing metric you are obsessed with?
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According to my storm gauge meter, a snow day does not look promising for tomorrow in the St. John’s Metro area. #NLWX
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Let's talk about creative fatigue. Ever feel like you’re running out of fresh ideas to share? Don’t worry— it happens to the best of us. How do you mix things up when your creative becomes stale?
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Despite some of the criticism, tell me another platform that’s better at bringing fans together real time than @X
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This might be the best thing I’ve seen on the internet today…😂
Little swimming pig and the tiny dive
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Today is #BellLetsTalk Day, a mental health campaign by Bell Canada. It once flooded feeds—now it’s quieter. Have you noticed? Why the drop? Share your thoughts!
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While the TikTok ban was short, what takeaways should influencers and brands takeaway from this experience over the last couple of months?
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Finished Season 2 of Silo. Interesting twist at the end. What did everyone else think of it?
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Well played Apple. The cast of #Severance with a pop up in Grand Central Station to promote Season 2. Which by way has scenes filmed in Newfoundland and Labrador.
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