Chris Jones

You won't look good or evil in the new Fable, but there's a good (or evil) reason why:

To everyone wondering why there are no AI movies or TV shows yet; the economics and the technology don’t yet support it. The tech evolves so fast that you’d constantly have to reshoot your film. We’ve tried this and it’s 4+ months and $300k+ to make a 30 minute AI episode that looks outdated the moment you launch it and you would have been far better off just making a few commercials instead. Finding financiers for narrative content can take years because there are so few buyers. There’s near unlimited demand for ai brand commercials. You start at $5k, hire real filmmakers, teach them the tools, scale your team and raise prices as fast as you can to avoid a race to the bottom. But what this guy in my original tweet doesn’t understand is that Hollywood and Advertising have always created art on top of economic engines. The smartest thing you can do to build the next Dreamworks or Pixar is attract talent and clients, and you need consistent, successful projects to do that. The correct short term play with AI film right now is to build a very profitable commercial agency and then as the tech evolves, you pivot to short form branded episodic content and then eventually long form episodic content. If you want to know what building this looks like, follow along because I have been building this exact playbook in public and will continue to do so until we’re a nine-figure company in 5 years ✌🏻

This insane Nike Halloween ad was entirely made with AI. I can honestly say that I was not expecting the twist ☠️ (from Chris Capel on YT)

This is unreal. Someone just reimagined Tarkovsky using AI-driven camera motion. What if the camera moved — but still felt like it belonged? Let me show you what that looks like:

Apple gets it. Robots are going to be everywhere, but they won’t look like robots. Check out their new paper ELEGNT. I believe this is the future of everyday objects: helpful and human.

This is the best AI film you'll see today! I'm in shock at how good Veo 2 is. Sound on, enjoy:

The editing on this is so funny. Not a single pull-up actually shown, for obvious reasons. You live in the most propagandized society in history.

AI acting is going to be a thing, and the @Kling_ai custom video model is the first step toward this

Interactive digital code reveal. Made in @rive_app

Report finds ‘shocking and dispiriting’ fall in children reading for pleasure theguardian.com/books/2024/n…

A decade ago at Disney, Warner, or Paramount, this would have required a seven-figure budget and a full VFX team. Here's how AI is revolutionizing indie filmmaking, and how I turned a 2AM inspiration into a 90-second dream project 🧵👇

If you fed an AI algorithm the Beatles’ early catalog only up through “Revolver” and asked it to write more Beatles music, would it ever give you “Sgt. Pepper’s Lonely Hearts Club Band”?

This is how exciting integrated farming with chickens and fish can be. Imagine producing eggs, fish, and chicken meat all at the same time!

My cover for the Swedish edition of Beowulf, published by Modernista #graphicdesign #bookcover #coverdesign