Direct Response Marketer | F1 Fanatic | 1% better every day
London
Joined October 2010
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Thin creative libraries stall a lot of Meta accounts before targeting ever gets a fair test. Pull your top three ads, build five hook variants for each, and let the numbers decide where budget goes next.
Splitting budget evenly across Meta, TikTok, LinkedIn and Pinterest is a way to avoid deciding. Pull cost per result by platform for two weeks, then shift dollars toward what actually converts. Equal splits feel safe until the invoice arrives.
17 US accounts, 483 top Meta creatives, and polished work still took 63% of the top spend. The winners landed in the middle: clean and clear without the studio price tag. For SME budgets, that is the bar to aim for. More info in link.
Check out the link below for more details. biddyco.com/blog-posts/best-…
Ask your chatbot vendor what happens when the AI doesn't know the answer. If they can't show you a live test of that, keep looking. A bot that makes up your pricing or hours costs more than it saves.
Our SME clients ask for broad targeting first because it feels safer. A small niche can look risky in a spreadsheet, yet a focused community often beats a huge audience that scrolls past. Run one niche test before scaling.
Before any Advantage+ campaign goes live, check the creative toggles. Automation saves time on bidding, but nobody wants sitelinks showing up on a catalog ad they never approved. Defaults are a policy choice, so audit them like one.
