Our industry has changed enormously since the WHO’s tobacco treaty was drafted 20 years ago. So how should global policy respond? Professor Douglas Deng shares his perspective on The @SmokelessWord: Live from the Lab. Watch now: youtube.com/watch?v=DcdI1DzV…

One size doesn’t fit all. Professor Douglas Deng breaks down why tobacco harm reduction policies must account for countries’ different economic structures, local industries and circumstances. Watch The @SmokelessWord: Live from the Lab: youtube.com/watch?v=DcdI1DzV…

After 20 years in another industry, she left to join BAT. Danni Tower explains what convinced her to make the move. Watch the full episode: youtube.com/watch?v=1jF0Br4n…

Has tobacco harm reduction reached Asia? It's a question my colleague, Dr James Murphy, puts to economist Professor Douglas Deng in the upcoming episode of The Smokeless Word: Live from the Lab. His answer? Yes, but no two countries are the same. Watch the trailer now!

"I was unchallenged and unchallengeable" @BorisJohnson reflecting on his time at City Hall. Catch the full episode here: youtube.com/watch?v=PslDrEr4…

What are we handing over to the next generation? South Africa's former Statistician-General, Pali Lehohla (@palilj01), joins me to ask what today's decisions could mean for South Africa 50 or even 100 years from now - and why leaders must think beyond the immediate horizon. Watch now: youtube.com/watch?v=fic0fMum…

Same goal. Different approaches. Different outcomes. Download the New Omni™ 2026 Edition today: asmokelessworld.com/gb/en?ut… Omni™ is intended for scientists, public health authorities, regulators, policymakers, and investors only, and is not intended for consumers.

The FT brings the Australian policy failure into sharp focus. Illicit booming. Excise revenues collapsing. Hard won public health achievements reversed. This is a catastrophic policy failure. The solution is simple, pragmatic and would deliver a win:win:win. Sadly, dogma prevails; common sense abandoned. Read the full article here: ft.com/content/d2916f8b-c53b… #Omni #SmokelessWorld #Transformation #ABetterTomorrow

Hazard: could this cause harm? Risk: how likely is harm, under real conditions of exposure? A distinction explored in the new Omni™ 2026 Edition, and critical to evidence-based regulation. Omni™ is intended for scientists, public health authorities, regulators, policymakers, and investors only, and is not intended for consumers. From our Group Head of Scientific Affairs, Danni Tower: asmokelessworld.com/gb/en?ut…

Only 36% of South African's still believe in democracy. When I sat down with South Africa's former Statistician-General, Pali Lehohla (@palilj01), he unpacked what that drop could mean for society. Watch now: youtube.com/watch?v=fic0fMum…

Can numbers alone change a nation? I sat down with former Statistician-General, Pali Lehohla (@palilj01), to examine why South Africa has world-class statistics, yet policymakers fail to act on the facts. We unpack why data isn't enough and why experts must step up. Watch now: youtube.com/watch?v=fic0fMum…

Only 36% still believe in democracy. South Africa's former Statistician-General, Pali Lehohla (@palilj01), joins me to explore what data can tell us about South Africa’s future. Episode drops soon! Watch the trailer now.

A Smokeless World won't be built on ambition alone. It takes clear targets and progress we can measure. The New Omni™ 2026 Edition sets out how we're accelerating our shift to smokeless products and moving decisively beyond combustibles. Omni™ is intended for scientists, public health authorities, regulators, policymakers, and investors only, and is not intended for consumers: Read it here: asmokelessworld.com/gb/en?ut…

Building a Smokeless World isn’t something we can do alone. So when I sat down with our Chief Executive, Tadeu Marroco, we got into the role of governments, stakeholders, science and evidence in making that happen. Hear the full conversation now: youtube.com/watch?v=RqCXsIYJ…

How did Tadeu Marroco become BAT's Chief Executive? In our recent conversation, Tadeu reflects on the people who helped him at every step, in a company he calls truly multicultural and collaborative. Watch now: youtube.com/watch?v=RqCXsIYJ…

Misguided policies can open a Pandora's box of illicit trade. That’s why the debate needs to be grounded in evidence. I discuss this challenge with BAT's Chief Executive, Tadeu Marroco, in the latest episode. Watch now: youtube.com/watch?v=RqCXsIYJ…

What's the first thing a new Chief Executive talks about with their management board? For Tadeu Marroco, it wasn't strategy. It was values. Tadeu and I go back into that room on The Smokeless Word to unpack why. Watch now: youtube.com/watch?v=RqCXsIYJ…

Innovation. Technology. Regulation. The three forces shaping the future of our business. Join Tadeu and me as we unpack why each matters, from the technology behind new products to the changing regulatory landscape. Watch now: youtube.com/watch?v=RqCXsIYJ…

Infrastructure. Trust. Evidence. The transition away from combustion needs all three at once. It also needs regulators and science pulling the same way. Download the New Omni™ 2026 Edition today: asmokelessworld.com/gb/en?ut… For scientists, public health authorities, regulators, policymakers, and investors.

Listen. Get the right information. Make a call. Never second guess. I’ve had plenty of conversations with our Chief Executive, Tadeu Marroco, over the years. This one went a little deeper. Tune in to hear what it takes to transform a 125-year-old business. Sneak peek below.