New Yorkers deserve fair prices, not personalized price hikes designed to squeeze every last dollar out of our wallets. That’s why I introduced the One Fair Price Act to ban surveillance pricing in New York. Corporations are using our browsing history, location, shopping habits—even when our paychecks clear—and thousands of other personal data points to calculate the highest price we’ll pay. That means the same product could cost you more simply because an algorithm thinks you’ll pay it. When families are struggling to afford groceries, medication, and basic necessities, corporations shouldn’t be allowed to exploit our data to drive prices higher. And 80% of New York voters agree: they want surveillance pricing banned, not simply disclosed according to polling from @DataProgress and @Groundwork . Our bill has passed both houses of the Legislature, with nearly 70 co-sponsors and support from our @NewYorkStateAG from day one. Now, I’m joining my colleagues in urging Governor Hochul to sign it into law. It’s time to stop allowing corporations to weaponize our data against us during an affordability crisis. New Yorkers deserve better.