
Sports Digital agency. Founded by @seancallanan. Digital To Dollars driving revenue in #sportsbiz. 🎤 Over 300+ podcast episodes available everywhere
Melbourne, Australia
Joined August 2009
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How can AI and automation help your sports digital content team save time, money, and resources?
@SeanCallanan shares insights on optimising workflows with AI and automation
Listen now - sportsgeekhq.com/402
MLB is combining automated ball-strike challenges, AR and drone coverage in World Series broadcasts. Featured in Sports Geek Reads:
sportsvideo.org/2026/10/27/m…
Seven players have moved up the leagues from Eastbourne Borough, one to the Premier League, says Simon Leslie. Fans still ask why the club can't keep players.
Ep 445 of @SportsGeek
sportsgeekhq.com/445
Fanatics says its AI-powered shopping suggestions increased views of recommended products by 10%. Featured in Sports Geek Reads:
cnbc.com/2026/10/26/fanatics…
A different angle on athlete funding: corporate partners backing athletes directly, not just federations.
New perspective from Natalie Cook in @SportsGeek episode 463
sportsgeekhq.com/463
"We want you to ride in the car, but we don't want you to know what's under the hood."
Ronnie Bryant of @hornets on what he'll share and what he won't.
@SportsGeek episode 462
sportsgeekhq.com/462
Beyond engineers, motorsport needs welders, CNC machinists, truck drivers and pilots.
New perspective from @ChadWillis of @nc_motorsports in @SportsGeek episode 464
sportsgeekhq.com/464
Australia, Canada, England. Campbell McLaren, co-creator of the UFC, on where it spread beyond its very American start.
Ep 433 of @SportsGeek
sportsgeekhq.com/433
Instagram is testing 90-minute videos and expanding to Apple TV, still without creator ad-revenue sharing. Featured in Sports Geek Reads. variety.com/2026/digital/new…
Out now: Elyse Jenkins from @vicsportAU
Why every elite athlete starts in community sport, and how Vicsport is backing the people who keep it going.
@SportsGeek ep 465
sportsgeekhq.com/465
LIV Golf faces player departures and uncertainty over its future operations. An upstart-league business model under pressure. Featured in Sports Geek Reads. frontofficesports.com/articl…
Perspective is another way of saying empathy, says Ron Li. If you can't understand how someone else lives and thinks, it is very difficult to grow.
Ep 449 of @SportsGeek with the @Suns
sportsgeekhq.com/449
Who are the top 20 cheerers without a ticket?
George Hanna on how the Clippers found them for their first playoff game against Denver.
Ep 456 of @SportsGeek
sportsgeekhq.com/456
Sky Sports’ new WSL digital series pairs Ella Toone with Keely Hodgkinson. Another athlete-led format built to reach beyond the live match. In today’s Sports Geek Reads.
sportindustry.co.uk/news-cat…
The NBA has named Kalshi and Polymarket preferred prediction-market partners. Official data and integrity safeguards are central to the deals. Featured in today’s Sports Geek Reads.
frontofficesports.com/articl…
What if athletes and celebrities had 24 hours to live? Complex used AI to show the crazy things they would do. Moksha Fitzgibbons on 24 Hours to Live.
Ep 435 of @SportsGeek with @Complex
sportsgeekhq.com/435
No shortage of ambition on personalisation at Tennis Australia. The data held it back.
Full chat in ep 460 of @SportsGeek with Karen Clydesdale (@ClydesdaleKaren) of HeartCX and @seancallanan
sportsgeekhq.com/460
Yahoo’s Perfect 5 gives fans a five-player, $15-budget fantasy game around NBA on Prime. A broadcast engagement play featured in Sports Geek Reads. sportsvideo.org/2026/10/23/y…
Apple says Formula 1 sponsors are seeing brand-lift gains. Live sport is an ad product even for a streamer without a standard ad tier. In Sports Geek Reads. hollywoodreporter.com/busine…
Done right, partnership content works on Instagram, says Maggie Drysch of the St. Louis Blues. Stories and posts, aligned with the social team's goals.
Sports Geek ep 429 with @seancallanan
sportsgeekhq.com/429
Suite iPads and Wi-Fi 7: @hornets CIO Ronnie Bryant on what's coming for fans.
Ep 462 of @SportsGeek.
sportsgeekhq.com/462