Co-founder and marketing lead at https://teapawt.org/t.co/GCqZvrQQjZ
SF Bay Area
Joined October 2008
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Crazy thought: I wonder if Elon is thinking about starting his own country. Buy a patch of land somewhere in the Americas and name it Spaceland.
Salesforce vs. HubSpot: company size is a poor shortcut.
One of the more complicated CRM environments we’ve evaluated had only about 50 users.
The complexity wasn’t coming from the number of salespeople. It came from everything surrounding the sales process.
The team relied on separate tools for calling, electronic signatures, event management, management reporting, and even giving salespeople visibility into designers’ schedules. These weren’t peripheral applications. They were part of how the sales process actually worked.
The company also had two distinct business models: a retail business serving end customers and a wholesale business selling through a different motion. That meant different processes, different customer relationships, and different requirements for how the CRM needed to support each side of the business.
On top of that, there were important decisions to make about where information should live and which system should be the source of truth.
That’s why shortcuts like “Salesforce is for larger companies. HubSpot is for smaller ones.” aren’t very useful.
A better place to start is with questions like:
How many different sales processes are there?
How complicated are the account relationships, such as reps, distributors, parent companies, and subsidiaries?
How many other systems need to connect to the CRM?
How many teams need different levels of access?
Is the business likely to get more complicated through acquisitions, new markets, new products, or new channels?
Company size matters.
But it’s rarely what tells you which CRM is the better fit.
crmswitch.com/hubspot-vs-sal…
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i know a revops consultant who runs a couple of salesforce user groups full of crm buyers. couldn't get a dm through so the intro offer lands here.
teapawt.org/messages/compose?recip…
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