@CyberEdgeGroup just released the 2024 Cyberthreat Defense Report (CDR) and the results are in! 1,200 security professionals from 17 countries were surveyed about the threats they face and how they're mitigating their risk. Download your copy now! cyber-edge.com/cdr #2024CDR

Some marketing roles have you doing the same thing every day. This isn’t one of them. As CyberEdge’s Webinar Host & Marketing Campaigns Manager, you might start your day coordinating a campaign with a cybersecurity vendor, run a technical dry run with webinar speakers, QA a batch of leads, and then spend the afternoon on camera hosting a Security Buzz webinar. On the webinar side, you’ll work directly with clients and presenters to deliver polished live and simulive events. On the content syndication side, you’ll manage campaigns from kickoff through lead delivery, coordinating with clients and partners and making sure everything stays on schedule and up to standard. You’ll be doing that work for marketing teams at some of the biggest names in cybersecurity! We’re looking for someone who enjoys that variety: highly organized behind the scenes, polished and personable with clients, and completely comfortable when the camera goes live. If that sounds like your kind of role, we’d like to hear from you. Full details and application: hubs.ly/Q04xcbV30 #CybersecurityMarketing #WebinarHost #DemandGeneration #MarketingCareers #RemoteJobs

CyberEdge is growing, and we’re looking for an experienced Webinar Host & Marketing Campaigns Manager to join our team. This is a unique role for someone who likes being both at the center of the campaign and in front of the audience. You’ll have two primary areas of ownership: Webinars: Be the face and voice of Security Buzz webinars, working directly with clients and presenters and hosting live and simulive events for cybersecurity professionals. Content syndication: Manage campaigns from kickoff through lead delivery, coordinating with clients and partners to keep everything moving and ensure a great client experience. And you’ll be doing it alongside marketing teams from some of the biggest names in cybersecurity, including CrowdStrike, CyberArk, Fortinet, Google Cloud, Palo Alto Networks, Qualys, SentinelOne, Tenable, and many more. We’re looking for someone who is highly organized behind the scenes, polished and personable with clients, and completely comfortable when the camera goes live. Full-time. Work from home. 100% focused on cybersecurity. See the full role and apply here: hubs.ly/Q04xcb6r0 #CybersecurityMarketing #NowHiring #WebinarMarketing #B2BMarketing #MarketingJobs

Webinar. Live. Tomorrow. Wednesday June 10th at 10am PT / 2pm ET Krissy Camacho, who wrote a book on this subject, and I will spend one hour discussing how to actually figure out why deals go the way they do, instead of settling for a one-line guess in the CRM. Spend an hour with us and you’ll walk away with a 3-step win/loss framework you can put to work the same week. Plus Q&A, so bring your questions. Reg link: hubs.la/Q04hPH_80

Webinar reminder. Today at 10am PT / 1pm ET. I'm breaking down insights from the 13th annual Cyberthreat Defense Report in a webinar for cybersecurity marketers. Bring your questions. Win a $100 Amazon gift card. 👉 hubs.la/Q04fk-Zf0 #CDR2026 #CybersecurityNews #Cybersecurity

Webinar prep this morning. A couple of CDR stats I'm wrestling with, and I think cybersecurity marketers should be wrestling with too. 64.1% of organizations got hit with ransomware last year. Of those, 55.0% paid (up from 40.7%). Of those who paid, 60.8% recovered their data (up from 54.3%). The first reading is grim. Payment rates are up, the criminal economics are working, victim organizations are concentrating in healthcare, retail, manufacturing and the 500-10,000-employee mid-market. The second reading complicates the first. Recovery rates went up because attackers are honoring decryption more reliably, which is itself evidence the ransomware industry has matured into something that looks more like extortion-as-a-service than smash-and-grab. The implication for marketers: most ransomware messaging in market right now is built on a 2023 threat model. The category needs a narrative refresh, and the data in this report is the starting point. What should the cybersecurity industry make of this? I have thoughts, and I'll share them on Wednesday at 10am PT / 1pm ET. Free, 45 minutes plus Q&A, bring your questions. One attendee takes home a $100 Amazon gift card. Download the report: hubs.ly/Q04dR0v70 Register for the webinar, where I'll be presenting: hubs.ly/Q04dR0M20 #CDR2026 #CybersecurityMarketing #B2BMarketing

I'm running a webinar next Wednesday to walk through the 2026 CDR findings, and I want to flag what I'm planning to spend most of the time on for the cybersecurity marketers in this audience. May 6th @ 10am PT / 1pm ET. The report has 65+ pages of data. The webinar isn't a recap. It's the discussion of what surprised me, what I'd push back on, and where this year's data should change how vendors are positioning into the security buyer. Three things I'll be focusing on: 1. The AI workforce findings, broken out by region and industry. Singapore, Spain and the USA all expect significant near-term hiring impact (50%+); China, South Africa, Mexico, Brazil and Canada sit at 37% or lower. Useful for region-specific demand gen and persona work, because the headline number obscures who is actually feeling the pressure. 2. The LLM-security ranking. We didn't expect proprietary LLMs to top the list of 14 components for security posture concern. I want to talk through why I think respondents put it there, and what it means for vendors building messaging in the AI security category. 3. The ransomware payment shift. 40.7% to 55.0% in a single year is a step change, not a trend. Something specific happened, and recovery rates climbing alongside it (54.3% to 60.8%) tells you what. Useful for anyone whose 2026 ransomware narrative is still framed around "pay and pray." Free, plus one attendee will win a $100 Amazon gift card. 45 minutes plus Q&A. Bring questions. Download the report: hubs.la/Q04dQTk30 Register for the webinar, where I'll be presenting: hubs.la/Q04dQZ480 #CDR2026 #CybersecurityMarketing #B2BMarketing

One stat from yesterday's report release I want to come back to, because it's getting under-discussed by cybersecurity marketers. 52.9% of organizations now have a board member chairing or sitting on the cyber risk assessment committee. Three years ago that number was 43.1%. Cyber has finished its long migration from "the server room" to "the boardroom." The implication for marketing is concrete. Your buyer in 2026 isn't only the CISO. It's the CISO with a board sponsor asking quarterly questions about ransomware readiness, AI governance, and quantum-readiness timelines (93.5% of orgs are now actively prepping for the latter, by the way). Two readers, two different sets of questions. A one-pager that lands with the security team often falls flat at the board layer. A board-ready briefing usually feels too thin for the technical evaluator. If your campaign architecture, content library, and sales enablement assets are still built for a single-stakeholder journey, this is the highest-leverage thing to revisit before mid-year planning. Download the report: hubs.la/Q04dQ1280 I'm walking through the findings live on May 6th: hubs.la/Q04dPsHJ0 #CDR2026 #CybersecurityMarketing #B2BMarketing

The 2026 Cyberthreat Defense Report is live today. 13 editions in, and this is the most useful one we've published for cybersecurity marketers specifically. Three findings worth flagging: For ICP and demand gen: 80% of security pros expect AI to significantly reduce headcount on their team. 46% expect it within two years. For AI security positioning: Proprietary LLMs scored lowest of 14 IT components for security posture (3.94 of 5). Most vendor messaging stops at prompt injection. The harder conversation is model governance and runtime drift. For ABM and enterprise campaigns: Board involvement in cyber risk hit 52.9%, up from 43.1% three years ago. The buying committee has expanded. Huge thanks to the 12 sponsors who funded this year's research and kept it free for the industry: @Google, @ISC2, @rubrikInc, @SentinelOne, @ColorTokensInc, @Hacker0x01, @Veracode, @Xbow, @Cynet_Security, @keepersecurity, Mitiga, and @wallarm. Download the report: hubs.la/Q04dCkd00 I'm walking through the findings live on May 6th: hubs.la/Q04dCvd80 #CDR2026 #CybersecurityMarketing #B2BMarketing

Reminder: content syndication webinar tomorrow. Joining me + @CyberMSociety and our powerhouse panel: Chris Mitchell of @Google, Katie Daniel of @BlueVoyant, and Christina Kazle of @ISC2 Real operators. Real programs. If you could ask them one question - what would it be? 🔗 hubs.la/Q047ngYP0

A lot of cybersecurity marketers have written off content syndication after one bad campaign. I get it. But there’s a big difference between running a campaign and running the right one. Talking through what’s working right now in a webinar on April 14 (with the @CyberMSociety) 👉 What’s your experience been? 🔗 hubs.la/Q047msSl0

Heading to @OneRSACnext week? A bunch of the @CyberEdgeGroup team will be around San Francisco meeting with cybersecurity marketers, catching sessions, and probably drinking too much coffee. If you're attending too, it would be great to connect in person. What’s your RSA schedule looking like? Book some face time with us here: hubs.la/Q046ZDXc0

Cybersecurity webinars take real effort to produce. Speakers. Promotion. Moderation. Technology. But too often they’re treated as one-time events. The smartest teams turn them into long-lived assets: clips, blog content, follow-ups, and on-demand resources. Reality #7. #CybersecurityMarketing Here’s the full breakdown of all 7 realities. hubs.la/Q045LJNQ0

Not all cybersecurity webinars are meant to do the same job. Some build awareness. Some deepen engagement. Some surface buying signals. Different roles in the buyer journey require different KPIs. Reality #6: Context shapes measurement. How does your team separate pipeline influence from pipeline impact? #CybersecurityMarketing Here’s the full breakdown of all 7 realities. hubs.la/Q045LYh80

Anyone who has run a webinar program knows how quickly things can go sideways. Broken links. Audio glitches. Speakers struggling to connect. Execution matters. Scaling cybersecurity webinars requires operational capacity across many moving parts. Reality #5. What do you prioritize most in a webinar platform? #CybersecurityMarketing Here’s the full breakdown of all 7 realities. hubs.la/Q045LzHH0

Attention during a webinar is fragile. Slow pacing. Slides being read aloud. No interaction. And attendees quietly drift back to email. The best webinar programs design engagement into the session from the start. Reality #4. What keeps you engaged in a technical webinar? #CybersecurityMarketing Here’s the full breakdown of all 7 realities. hubs.la/Q045LzrM0

Marketers often debate whether webinars should be live or simulive. Both formats have advantages. Live sessions maximize interaction. Simulive reduces risk and scheduling pressure. Strong programs choose the format that fits the goal of the session. Reality #3. Which format has worked best for you? #CybersecurityMarketing Read all 7 realities here: hubs.la/Q045LQtV0

One quiet truth about cybersecurity webinar marketing: Most invitations get deleted without being opened. Not because buyers don’t value webinars. Because the topic doesn’t feel immediately relevant. When the topic aligns with active research, registrations follow. Reality #2: Topic relevance drives registration. #CybersecurityMarketing hubs.la/Q045LTRc0