TVB is the not-for-profit trade association representing America’s local broadcast television industry, including linear and digital platforms
Joined February 2026
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In times of severe weather, local broadcast TV delivers information people can depend on. TVB’s 2026 Severe Weather Survey reveals how stations across the Southeast provided vital updates before, during, and after Hurricane Isaias.
tvb.org/research-measurement…
Broadcast TV is Critical Lifeline During Natural Disasters
thedesk.net/2026/10/tvb-surv…
TVB's 2026 Severe Weather Survey shows how local broadcast TV stations served as a vital source of updates before, during, and after Hurricane Isaias impacted communities across the Southeast.
TVB members find the full study on TVB.org
tvb.org/research-measurement…
Project Roadblock 2026 registration is now live! Register your station to participate and help save lives this holiday season
tvb.org/projectroadblock/
NBCU Local Taps Chris Wayland As Next President As Valari Staab Sets Retirement
tvnewscheck.com/business/art…
Missed the 2026 Virtual Sales Conference?
The On-Demand version is now available on tvb.org
Catch up on all the wisdom these fantastic speakers imparted.
tvb.org/2026-virtual-sales-c…
The 2026 TVB VSC is tomorrow!
Join host @AllersBrian and guest Patrick Callahan to discover practical ways AI can help you uncover advertiser opportunities, build more compelling media recommendations, justify TV investment, and more!
tvb.org/2026-virtual-sales-c…
This week @AllersBrian was in Fresno, CA, working with the @KMPHFOX26 team @WeAreSinclair
The station did an incredible job filling the room with local business owners and decision-makers for a great conversation about the power of local broadcast television, CTV, and more!
Anita Helt promoted to VP of Local Media at @EWScrippsCo
rbr.com/scripps-selects-a-lo…
VSC Session Announcements continue!
LIVE ADVERTISER INTERVIEW: AUTOMOTIVE
A dealer-principle perspective on the value of local broadcast TV and the strategies that can help dealers get the best results from their investment
tvb.org/2026-virtual-sales-c…
Announcing the sessions featured at the Virtual Sales Conference on 9/30
LIVE ADVERTISER INTERVIEW: HOME IMPROVEMENT
Host: @AllersBrian
Explore how a commercial cleaning company uses local broadcast TV to build trust, credibility, and name recognition.
tvb.org/2026-virtual-sales-c…
Gray Media Ups Ronna Steber To Chief Revenue Officer
In her new role, Steber will oversee advertising sales strategies and establish best practices throughout Gray’s portfolio of local television stations and digital assets.
tvnewscheck.com/business/art…
Twenty-five years later, we continue to remember and honor those who lost their lives on September 11th
We recognize the essential role local broadcast TV played in delivering information to Americans. Their commitment to serving communities remains as important today as ever.
This week, @AllersBrian hit the road in Las Vegas for a great day with our partners at @KTNV @EWScrippsCo
We’re grateful for the warm welcome and the opportunity to share our latest insights, ideas, and perspectives.
We look forward to continuing to build together.
We can't wait to "see" all of or members and associate members at the 2026 VSC
Already registered? Let everyone know you’re attending!
Download our social graphic on TVB.org and share with your network!
tvb.org/2026-virtual-sales-c…
TVB Members and Associate members are invited to tune in to our annual Virtual Sales Conference on 9/30 for sessions focused on the topics shaping local broadcast advertising today.
Included with your membership, all you have to do is register!
tvb.org/2026-virtual-sales-c…