"Marketers need to communicate the exchange of value, explaining in simple, understandable language exactly which data they will collect from customers, how they will collect it, how they will use it & the value that the customer will receive in return."
destinationcrm.com/Articles/…
#Brands must enable #consumers to be paid for sharing their #information.
"Consumers want personalized experiences. They’re willing to hand over their information to brands when they know they’ll get something in return: a value exchange."
#data #value
forbes.com/sites/paultalbot/…
Transparency is necessary for gaining consumer trust.
"Tell them what you're collecting. Distrust starts when the customer thought they were giving you their email address, only to find out later you also had their workout routes, shopping lists & more."
techrepublic.com/article/top…
"Customers are often okay sharing info, if they know [how it's used]. They lose trust when you said you were giving them local sports scores, but also selling their data to 3rd-party advertisers who could target their workplace, medical visits, & more."
techrepublic.com/article/top…
#Consumers need value & transparency in order to trust sharing data w/ #marketers & #advertisers.
"44% of US consumers feel more comfortable with data exchange than they did in the past--you just have to ask them for the right things, in the right way."
techrepublic.com/article/top…
#Marketers & #advertisers must gain consumer trust by paying them directly to share their #data.
"People are still willing to share their data. They're frustrated by companies that abuse it, but understand the value of doing so--when it's legitimate."
techrepublic.com/article/top…
Good #personalization empowers #consumers to share their #data in exchange for #value.
"[When done well], personalization is very effective. When done poorly, it’s creepy."
-Dana Tan, Senior Manager of Global SEO for Under Armour
marketingland.com/how-digita…
#Consumers will share information if #marketers & #advertisers provide value in exchange. #data
"Digital consumers are more scrupulous than ever when it comes to handing over their personal details & preference data. You need to offer a value exchange."
aithority.com/guest-authors/…
#Ads fail to get clicks b/c they are irrelevant to #consumers.
"77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, it is clear that users favor personalized content."
#personalization
martechseries.com/mts-insigh…
Ask #consumers what they want through opt-in conversations & pay them to share information.
"Knowing what your customers like or don’t like when it comes to their mobile experiences also plays a vital role in shaping a company’s marketing strategy."
customerthink.com/how-mobile…
"By switching to a strategy focused on 1st-party data, a publisher is able to leverage its unique, valuable audiences in deeper, more meaningful ways for advertisers. All in a privacy-compliant way."
#dataprivacy #consumers #advertisers #marketers #data
exchangewire.com/blog/2020/0…
We don't want to pay for all the #content we consume. Ads need to be more relevant to #consumers to boost marketer ROI & support #publishers.
"Online media consumers overwhelming prefer ad-supported content from publishers over subscription paywalls."
finance.yahoo.com/news/data-…
No control of #data leads to distrust by #consumers.
"57% don’t trust brands to use their data responsibly. Aside from the expected cookie tracking notifications popping up on every site, customers still don’t have total control of their data."
#cookies
clickz.com/how-brands-can-th…
#Consumers must be able to opt-in & out of #data sharing.
"When consent is being relied upon as the legal basis for processing web users’ personal data, bar for [legal] consent that’s set by [GDPR] is clear: It must be informed, specific & freely given."
techcrunch.com/2020/01/10/co…
"91% of consumers are more likely to shop with brands who recognize, remember & provide relevant offers & recommendations...personalization, done right, can lead to exactly the kinds of outcomes marketers want."
#personalization #consumers #ads #bigdata
cmswire.com/customer-experie…
#Consumers will share 1st party information w/ #marketers if they receive value in return.
"Brands need to be able to quickly and easily create experiences with rich content if they want to scale personalization efforts.."
#personalization #dataprivacy
clickz.com/four-tips-to-maxi…
#Consumers must be empowered by #marketers & #advertisers to share & control the information powering the ads they see.
"Putting the people in control of their data as the real opportunity, giving them more power to determine what they want in return."
clickz.com/how-brands-can-th…
"In return for customer trust, brands must find creative ways to consistently answer that key question by providing a more unique value exchange—beyond incentives towards more creative customer experiences."
#consumers #dataprivacy #marketers #ads
clickz.com/how-brands-can-th…
#Marketers & #advertisers must build relationships w/ #consumers through a mutual value exchange.
"57% of consumers don’t trust brands to use their data responsibly...trust must be slowly earned, and can be revoked quickly if taken for granted."
clickz.com/how-brands-can-th…
#Consumers need #value from & #control over their #data.
"Ethical use of data assumes an equal exchange of value. W/ so many brands to choose from, the businesses that sincerely put ethics at the heart of their business processes will reap the benefits."
cmswire.com/digital-experien…
