@TechByMiles

Marketing maven, tech tweeter, hockey hack, biker boy, golf glutton, crazy curler

 Toronto, Canada
Joined April 2009
  • Tweets5.9K
  • Following149
  • Followers160
24Media
Good news! My latest article is now published across the TechDay network: "Goodbye Marketing Funnel. Hello to a More Complex Marketing/Sales Landscape". Great insights for today's tech marketers. Read it in CMOTech Canada: lnkd.in/gq6YtsQv
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Today's buyer journey looks more like a complex web than a straight line. If you want traction in 2025, master the 4 P's Check out @TechByMiles' blog wp.me/PbQOKj-fQb to learn more about how to modernize your marketing approach for today’s reality.
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There’s a Balance Bench in Einbeck, Germany, that only works when two people sit on either side. Artist, Martin Binder created this with the idea of cooperation and team work. “It demands awareness, consensus, and cooperation,” says Martin Just like Agency/Client relationships!
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The classic marketing funnel is dead and clinging to it is costing you deals. Ready to modernize your marketing approach? Check out @TechbyMiles' latest blog: wp.me/PbQOKj-fQb to learn more.
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Check out our latest blog from our Partner @TechByMiles : “Navigating the Evolving Media Ecosystem: The Value of Micro‑Communities & Targeted Storytelling,” where he explores how to reach B2B prospects with precision. wp.me/PbQOKj-27/#evolving-me…
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Looking for ways to promote your participation at live, virtual or hybrid event(s) in order to attract and engage audiences? Here we share some proven strategies plus a case study to get you thinking. wp.me/PbQOKj-27/#improveresu…
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Canada’s mid-sized businesses are a step behind their U.S. counterparts on AI, especially when it comes to adoption strategies and how much they plan to invest going forward.
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We highly recommend you work with great writers (like us). #punctuation #shamelessplug
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“Leaders and employees need to think of AI as just one tool in the toolbox. It doesn’t replace people, it allows them to do their job more effectively, leaving them time to focus on the more valuable—and more human—parts of their jobs.” wired.com/story/the-ai-fuele…

The AI-Fueled Future of Work Needs Humans More Than Ever

AI is elbowing its way into ever more jobs, but while how we work will change, people skills will still be the most important factor.

wired.com
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Do you ever wonder how much social media influencers actually influence purchases? Granted this is a general overview, neither B2C nor B2B segmented, but interesting to consider, nonetheless. marketingcharts.com/cross-me…
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Most people don’t mind when ads are periodically targeted to them based on their genuine interests, with valuable offers. It’s when we continue to be bombarded by the same irrelevant, scattershot messages that we tune out, or worse, develop an annoyance with a brand.
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What percentage of your executive and employees repost, share or comment on your company’s social media content? Do you know why they do or don’t? When is the last time you did an internal and an external audit of your social channels, content and engagement? Just saying.
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New year, same question? As buyers and decision makers, we live in an omni-channel world. We consume content from hundreds of sources and media, many of which affect our buying decisions. So next time you get asked this question, have a good answer. marketoonist.com/2023/09/wha…

What’s the Marketing ROI?

At the Cannes Lions a few months ago, Mastercard CMO Raja Rajamannar and CFO Sachin Mehra gave a joint talk on the CMO/CFO relationship called “Happy Tension.”  Raja described the typical dynamic...

marketoonist.com
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When it comes to marketing and PR its not "either or". That's why we've been a successful integrated marketing comms agency since 1991! Marketing and PR have to work hand in hand, to generate the greatest results and ROI. #marketing #publicrelations prnewsonline.com/pr-and-mark…

PR and Marketing: No Longer an Either/Or

Whether you identify as a marketer or a PR professional, we’re all communicators with a shared interest in storytelling. So, let’s drop the “either/or” and go with the “and.”

prnewsonline.com
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Miles Pollock retweeted
Dovid Efune
@Efune15 Oct 2023
I have now directed coverage of 4 Israeli wars in Gaza and this is the 5th. In each, an average of 20-25% of Hamas rockets fired from Gaza fall short and land in Gaza, often killing Gazan civilians. These deaths are all blamed on Israel by Hamas’s Gaza Health Ministry, parroted by major media outlets. So far, over 6000 rockets have been fired. Some 1500 will have fallen short. How many of the Gaza deaths blamed on Israel were actually caused by Hamas rockets?
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Looking for a great content resource? Want to see some of the writing we’ve done for technology companies like @AptumTech, @beanfieldcanada, @Cisco, @CheckPointSW, @Commvault, @Cradlepoint, @Procoretech, @Trilliant, @SUSE and @Waze? Want to know more? wp.me/PbQOKj-fA0
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We love video marketing! A recent survey shows almost 3/4 of businesses use video marketing as part of their overall sales and marketing strategy. Want to take a look at some of our B2B videos? Drop us a note and we’ll share a link. #video #techmarketing marketingcharts.com/digital/…
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Miles' Technology Marketing Daily is out! paper.li/Croozer/1431522020?… Stories via @OddNewsUPI
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Miles' Technology Marketing Daily is out! paper.li/Croozer/1431522020?… Stories via @TechRepublic @OddNewsUPI @DarkReading
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Miles' Technology Marketing Daily is out! paper.li/Croozer/1431522020?… Stories via @ForbesTech @BBCTech @techreview
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