Turning small data into big stories. Championing small businesses and agencies. Pioneers of The SEI Tool. Get to know our Founder @hopkinson #SpacesHost
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Joined August 2017
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This week on @hopkinson's 'Marketing is an experiment' space is 'Video killed the radio star'. @SocialBrainMelb has a bash at capturing the macro of social video.
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This week we talk to @MartinCattach about his experimental marketing journeyā getting a small business perspective teapawt.org/i/spaces/1ynJOZDqXRXGR @leigh_baker @OlgaKoskie @petersandor @HumanHackers @MSDAndrewRadics @SocialBrainMelb @Termin_ology
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So there's been a Spaces chat thing happening every Tuesday with @Hopkinson and he's been kind enough to organise and run it - so here's a promo.. also a plug as the audio is of @SocialBrainMelb š
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āContent Marketingā is such a strange phrase. There has always been content, but it used to be print ads, billboards, radio and TV. Today the production tools have been democratised and the destination sits in our customersā pockets. The art is cutting through the noise.
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We discuss the solutions, the alternatives to the darker side of sales and marketing funnels teapawt.org/i/spaces/1BRJjnPaEpeJw @SocialBrainMelb @petersandor @HumanHackers @ThomTalk1 @MSDAndrewRadics @leigh_baker @MartinCattach @OlgaKoskie
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Weāre back after a week off with āHelp me, Iām stuck in a funnel!ā [Marketing is an experiment] We look at sales and marketing funnels, do we need them? What is the point? teapawt.org/i/spaces/1vAGRkAzZLqJl @HumanHackers @leigh_baker @ryanskelton @petersandor @dannyrus @MSDAndrewRadics
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Set a reminder for my upcoming Space! teapawt.org/i/spaces/1LyxBoNnedyKN
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Happening Now! Chatting with solutionists @dannyrus and @leigh_baker about The Business of Climate Solutions teapawt.org/i/spaces/1zqJVBLvXonJB
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Search Engine Influence (SEI) is the new way to measure your total online performance and track your competitors. Get your SEI Score with our forever free plan.
Are you at the top of the heap?
terminology.digital/
ALT The SEI Tool via Terminology
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Letās do this - tomorrow 9am AESTā¦Join us! teapawt.org/i/spaces/1BRKjnedEoVKw @kaostoclarity @HumanHackers @leigh_baker @GrantTitmus @dannyrus @OlgaKoskie
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Donāt fail in silence. Fail out loud. Celebrate failure. Befriend failure. Test. Learn. Repeat. But first, letās start with a proper understanding of what failure is, at ALL levels, especially nano-failure in all of its sneaky silent forms. terminology.digital/blog/areā¦
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The Business of Climate Solutions: A technology-led sustainability revolution? teapawt.org/i/spaces/1gqxvlYwoBwGB with @leigh_baker and friends
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Marketing is NOT about forcing products on people.
It's about creating change for them.
So, marketing requires time, research, sequence, and empathy.
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"Many people make the mistake of writing for Google rather than their human readers when producing content, and itās hard to blame them." terminology.digital/blog/wriā¦
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Welcome to the new world standard of Search Engine Influence. How do you stack up in the eyes of Google? terminology.digital
ALT The SEI Tool via Terminology
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Are you sick of all the thinking, strategising, testing and measuring - the sheer hard work it takes to get an ROI out of your marketing efforts? Well I have solution for you. Literally. Itāll revitalise your energy and restore your sense of certainty.
Presenting... ROI Juice.
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The SEI Tool: Suzuki versus Holden versus Mazda. How do you stack up in the eyes of Google? #sei #SearchEngineInfluence api.sei.tools/view/e002f5df-ā¦ ā at Australia
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Welcome to the new world standard of Search Engine Influence. How do you stack up in the eyes of Google? terminology.digital/
ALT Terminology and The SEI Tool presents the new world standard of Search Engine Influence
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Is every business a startup? Find out soon on Marketing is an experiment teapawt.org/i/spaces/1MYxNnYqbRnxw