ASOM (awesome) Pod offers four different unique business perspectives: A(gency) S(aaS) O(perator) M(arketer)🎙️Tune in every Thursday!
Joined May 2024
- Tweets1.3K
- Following28
- Followers463
- Likes6.7K
Pinned Tweet
After 81 episodes, countless recordings, late nights, hot takes, laughs, debates, and more group chats than we can count, the ASOM Pod is officially coming to a close.
In our final episode we sit down together one last time to talk about why.
Not because it wasn’t working.
Not because we didn’t love it.
But because producing something like this at a high level takes real time, real money, and real energy and eventually, it starts to compete with businesses, families, and life outside the mic.
This episode is full of reflection. The moments that still make us laugh. The lessons we didn’t expect to learn. The friendships that came from showing up week after week and pressing record.
This isn’t a dramatic goodbye. It’s a grateful one.
To everyone who listened, shared an episode, sent a DM, stopped us at an event, or supported the show in any way. Thank you. Truly. The ASOM Pod only existed because you showed up for it.
And this isn’t the end of seeing us together.
We’re still very much part of Commerce Roundtable, and we’ll see you in Austin and San Diego.
Get your tickets at commerceroundtable.com
Thanks for listening. ✌️❤️
ASOM Pod retweeted
Your discount strategy might be teaching customers not to pay full price.
A sale can lift today's revenue while training the next order to wait.
Use discounts as a tool. Protect the full-price purchase.
@jimmykim @ecomchasedimond
ASOM Pod retweeted
Your reorder reminder is only useful if the timing makes sense.
Too early, and you're selling more of something the customer hasn't finished. Too late, and they may have already bought it somewhere else.
Stop guessing when order two should happen. Pull the time between first and second purchases from your own customer data.
→ Find the natural reorder window.
→ Build the relationship before that window opens.
→ Make the next purchase relevant to what they actually need.
A retention calendar should follow customer behavior. That's how you give the next order a better chance.
@jimmykim @ecomchasedimond
ASOM Pod retweeted
23 years of legacy. 3 years to catch up 🎧
Evin Catlett walks through what Skullcandy has had to learn and unlearn as modern commerce started changing faster and faster.
Commerce Roundtable 2027 tickets are officially on sale 🗓️
Get 50% off with code EARLYBIRD for a limited time: commerceroundtable.com
ASOM Pod retweeted
My ad account would be ashamed of my email strategy.
For Meta, you upload a pile of creatives, let the system learn who responds to what, and get out of its way.
That's the whole reason that channel prints.
Then I'd switch tabs to my email and undo all of that logic with a straight face.
45 minutes debating two subject lines and one hero image chosen for 50,000 people, where my best customer opens the identical email as someone who signed up yesterday.
Nobody would ever buy media like that.
One static creative for the entire audience gets you laughed out of the room, yet it's somehow still the gold standard in email.
Why?
That's why I've become so bullish on @getallanai
Allan hands you blocks the way you'd hand Meta a batch of ads (heros, copy, offers, product blocks) and it assembles the best email per subscriber at send time, learning from every send.
The best part? It runs on top of Omnisend or Klaviyo, so there's nothing to change.
Your ad account earned smart delivery years ago, your email has been waiting for the upgrade.
Go try it for 30 days for free!
Run your list like your ad account → getallan.com
🤝 Paid partnership
ASOM Pod retweeted
Your new customer count is counting buyers. Loyalty is still unproven.
A first order means someone gave you a chance. It doesn't mean you've earned a habit, a second order, or a profitable relationship.
Yet a record acquisition month gets celebrated before anyone asks who came back.
→ Track the first order.
→ Watch who buys again.
→ Judge growth by the revenue that follows.
Acquisition starts the relationship. It doesn't prove you've built one.
@jimmykim @ecomchasedimond
ASOM Pod retweeted
Flights are booked. Hotels are full. The agenda is locked. The room is set. 🌊
We’re 4 days out from Commerce Roundtable San Diego (Sept 21–22), and we’re down to the last few brand tickets. Then that’s it.
750 DTC founders, operators, and marketers are flying in for 2 days on the water at Port Pavilion. Keynotes, workshops, giveaways, sunset happy hour, and direct access to founders and operators scaling brands in real time.
This is the last chance to grab a brand ticket before they’re gone for good!
Use code LASTCHANCE for $50 off your ticket: commerceroundtable.com
ASOM Pod retweeted
I feel like @CommerceRound is an end-of-summer camp with all your favorite industry friends.
Every year, I look forward to rounding out the summer and beginning the fall with new and old friends alike.
Excited to see everyone going to CR on Monday!
ASOM Pod retweeted
5 DAYS 🌊
In 5 days we take over Port Pavilion on Broadway Pier and turn the waterfront into the best two days in ecommerce. Here's what that gets you:
🎤 Tactics you can run the Monday you get home. 18+ sessions from operators running the exact playbooks they're teaching you.
🤝 A room worth knowing. 750 founders, marketers, and executives, 70% of them from brands, most traveling in just for this.
🌅 The best conference food, real networking spaces, a sunset happy hour on the waterfront, and 10+ side events across the city once the sessions wrap.
💸 Plus $220,000+ in giveaways handed out live on stage!
We're 95% sold out and down to our final tickets.
🎟️ Use code LASTCHANCE for $50 off: commerceroundtable.com
ASOM Pod retweeted
We are officially down to our final tickets..
WE ARE JUST 5 DAYS AWAY from Commerce Roundtable San Diego!
750 people will fly from all around the world to join us in San Diego for Commerce Roundtable.
750 DTC and eCommerce Founders, Operators, Executives, Marketers, and agencies will join us for 2 days in the sun to learn and network.
The content: Led by @iamshackelford is says this is the BEST he’s lineup he's ever created!
The networking area: We've curated a space where you can enjoy a shaded, outdoor experience with the ocean breeze ON THE WATER.
The venue: The location is just 7 mins away from the airport, 5 mins from the heart of downtown and surrounded by water and great places to stay and eat.
The food: We will hands down give you the best event food you’ve experienced and plenty of it. Plus snacks. LOTS OF SNACKS and drinks all day!
The Giveaways: We gamified our show. Yes, we have sponsors, they pay for these things, but we also want you to feel the benefits. So we hand out $220,000 in different prizes: physical gifts for you and for your business.
This year on stage giveaways are: F1 Trip, 7 Day Cruise, Apple products, Pizza Ovens, Cookware, Red Light Face masks, Cookware, Meta Glasses and more...
PLUS The famous $100,000 Shared Sweeps Giveaways for Brands.
Sunset Happy Hour: We have a live DJ (a brand owner in our community!) We have alternative drinks (infused) We have plenty of booze. And we have cold ice water too.
Great After Parties: We’re going to hand all our attendees a list of the expected afterparties happening.
Big Shout Out to all our speakers:
Christian Toetzke, HYROX
@ezrafirestone, oVertone
@TaylorHoliday, Common Thread Collective
Evin Catlett, Skull Candy
@jordanmenard, Gravity AI
Eric Venn-Watson, MD, Seraphina Therapeutics
@ChereneAubert, Growth Capital
Abdurahim Shodmonov, Primal Queen
@EricRausch, New Standard
@jacob_posel, Indigo AI
Devyn Pukteris, Sweat Pants Agency
@Melanie_Balke, The Email Marketers
@bryandstarck, Customer Conversations
@spencepawliw, Evolve Meta
@RytisLauris, Omnisend
@jordantwestecom, Social Commerce Club
Kyle Yeoman, Groove Life
@ecomchasedimond, eCom Email Marketer
@voids_jannik, Voids AI
@itslukeaustin, Common Thread Collective
@BrettCurry, OMG Commerce
@alexrudolphh & @TylerBrechbiel, TBAR
Umar Shaikh, Nest Marketing
These are primarly KEYNOTES: Education led, tactical, practical, real examples and how to frameworks via presentations.
PLUS: Special live streaming happening all day via
@ecommcowboy ( @chrisukhall & @colindougherty)
And special on site pod recordings by @CommnThreadCo
Don’t miss out on the community event of the year!
Beautiful sun, great people, great content, and great food.. it’s gonna be a great time.
There are still brand and a 3 agency tickets left...
It's not too late to grab a ticket today.
Go learn more at commerceroundtable.com
We’ll see you in San Diego! 🫡
ASOM Pod retweeted
Brett Curry is taking the San Diego stage 🎤
He's the CEO of OMG Commerce, where his team manages over $100 million in annual ad spend for brands like RTIC, Jones Road, BOOM!, and Baseball Lifestyle 101. He also hosts the eCommerce Evolution Podcast.
@BrettCurry has seen what actually moves the needle on YouTube, and in San Diego he's breaking it into 5 ways to scale with YouTube ads.
📍 Port Pavilion on Broadway Pier, Sept 21-22
🎟️ Down to our final tickets. Use code LASTCHANCE for $50 off: commerceroundtable.com
ASOM Pod retweeted
The default ecommerce conference itinerary:
- Fly across the country
- Get speed-dated by sales reps
- Watch a product demo cosplaying as a keynote
- Eat chicken that tastes like a printer
- Go home with 6 tote bags and no new ideas
We built Commerce Roundtable around a different itinerary:
- 3 brands in the room for every partner
- 20+ ecommerce speakers sharing tactics they are using right now
- Real time to talk over breakfast, lunch and drinks
- An audience where 80% are founders or senior leaders
- A sunset happy hour on the San Diego waterfront
The goal is very, very simple.. leave with fewer tote bags and more things to change in your own business on Wednesday.
ASOM Pod retweeted
10 days until we're back on the water 🌴
Commerce Roundtable San Diego kicks off Sept 21-22, and the room is filling faster than any year before. Attendees are flying in from 38 states, and 15% of attendees are traveling internationally to be there.
We're 85% sold out, tech seats are completely gone, and only a handful of brand and agency tickets are left.
Here's why you can't miss it:
☀️ Keynotes from 18 operators in the trenches
🌊 A waterfront venue instead of a ballroom
🍽️ Food people bring up months later, no boxed lunch
🎁 $220,000 in giveaways on stage both days
☕ Unlimited coffee, snacks, and drinks all day long
🎧 A sunset DJ set and an open bar to close out day one
🥂 Three nights of sponsor dinners and happy hours
San Diego in September, a pier full of operators who get it, and two days that don't feel like a conference. The only thing missing is your name on the list.
🎟️ Use code 50OFF for $50 off brand and agency tickets: commerceroundtable.com
ASOM Pod retweeted
Two days on the San Diego waterfront, September 21-22, and here's what they look like 🌴
☀️ Breakfast & networking to start the day
🎤 Morning keynotes from the best operators in DTC
🍽️ Fully catered lunch & networking on the water
🎤 Afternoon keynotes & workshops
🎁 Giveaways all day, including trips to F1 and Hawaii
🌅 Sunset happy hour to close out Day 1
🎉 After-party events to keep the night going
Tactical content you can use the next day, 750+ of the best founders, operators, and marketers, all in one place on the water.
We're 70% sold out and on pace to sell out, so if you've been waiting, now's the time!
🎟️ $50 off brand & agency tickets with code 50OFF: commerceroundtable.com
ASOM Pod retweeted
There are very few events I attend for the content.
Every talk is curated to be tactical. No mid panels, no product demos dressed up as keynotes. You leave with things you run that Monday.
Sept 21-22, San Diego.
commerceroundtable.com
Code JOHNR for $150 off
ASOM Pod retweeted
Welcome to the San Diego stage: @bryandstarck 🎤
Bryan is the founder of Customer Conversations, a managed service that helps ecommerce brands talk with real customers at scale and turn those calls into real intelligence. He also runs 100 Celsius, a subscription growth advisory spanning roughly one million active subscribers.
On stage, he's breaking down how smart brands are replacing surveys, winbacks, and support tickets with voice AI conversations.
Think practical uses across customer research, retention, lifecycle, and product, plus how modern voice agents connect to the tools you already use.
Catch him live in San Diego, September 21-22 at Port Pavilion on Broadway Pier.
🎟️ Grab your ticket and save $50 with code 50OFF: commerceroundtable.com
ASOM Pod retweeted
WE ARE OFFICIALLY 20 DAYS AWAY from Commerce Roundtable San Diego!
And the hype is real!
As we approach 70% of tickets sold, we're on pace for our 4th year of hosting a sold out show!
With 750+ expected of the best DTC and eCommerce Founders, Operators, Executives, Marketers, and agencies to join us for 2 days in the sun!
- Actionable content focused on educational keynote presentations and not a bunch of tech talks and panels
- The most unique location... Literally ON the water!
- An intentional networking area and experiences
- The BEST conference food you'll experience GUARANTEED
- On Stage giveaways (F1 Trip, Hawaii vacations, Apple products, Pizza Ovens, Cookware, Meta Glasses and much more)
- A constant stream of snacks combined with good vibes
- Sunset Happy hour with multiple "alternative" drinks
- Great partner hosted events all night!
All led by the best MC and partner in the space: @iamshackelford
And our lineup is set, introducing your keynotes (in no particular order)
Christian Toetzke, HYROX
@ezrafirestone, oVertone
@TaylorHoliday, Common Thread Collective
Evin Catlett, Skull Candy
@KalebMattice , Gains in Bulk
Eric Venn-Watson, MD, Seraphina Therapeutics
@ChereneAubert , Growth Capital
Abdurahim Shodmonov, Primal Queen
Devyn Pukteris, Sweat Pants Agency
@bryandstarck, Customer Conversations
@spencepawliw, Evolve Meta
@RytisLauris, Omnisend
@jordantwestecom, Social Commerce Club
Kyle Yeoman, Groove Life
@ecomchasedimond, eCom Email Marketer
@voids_jannik, Voids AI
@itslukeaustin, Common Thread Collective
@BrettCurry, OMG Commerce
@alexrudolphh & @TylerBrechbiel, TBAR
Umar Shaikh, Nest Marketing
@Melanie_Balke, The Email marketers
@EricRausch, New Standard
@jacob_posel, Indigo AI
With special live streaming happening all day via
@ecommcowboy ( @chrisukhall & @colindougherty)
And special on site pod recordings by @CommnThreadCo
Don't miss out on the community event of the year, beautiful sun, great people, great content, and great food.. it's gonna be a great time.
Go learn more at commerceroundtable.com
We'll see you in San Diego!
ASOM Pod retweeted
The waterfront. The content. The connections. 🌴
Just three weeks to go. Commerce Roundtable hits the San Diego waterfront Sept 21–22, and here's what that looks like: tactical keynotes you'll actually take notes on, and a room packed with founders, operators, and brand leaders you've been wanting to meet.
Then there's the food (no sad bagged lunches here), the $220k in giveaways, and the networking that keeps going long after the sessions wrap.
Today is the FINAL day for $75 off. Use code 75OFF and grab your ticket before midnight before prices increase!
🎟️ commerceroundtable.com
ASOM Pod retweeted
$220,000 is given away at every Commerce Roundtable.
@iamshackelford and I started this idea just 2 years ago..
One of the ways we keep the energy high and break up the talks is by doing high value giveaways.
Now someone has to pay for the giveaways, so we allow sponsors to share a short ads (instead of tech led panels)
After the short "youtube pre-roll" style ad, all brands and agencies are qualified to participate in the prize afterwards (only if you are in the content room, 30 second count down starts)
Not only is it effective, it keeps the audience locked in.
Over the years, we've given out a bunch of the typical Macbooks, ipads, meta glasses and such .. but also spice it up with 9AM giveaways of big value trips: Mexico, Hawaii, World Cup, etc..
And of course some great DTC brand products as well: Ridge, Hexclad, Lomi, Yeti, Away, Battlbox, Meatery, and much more
Plus our famous $100,000 Shared Sweeps giveaways we do on BOTH days to supercharge your business into Q4.
On Sept 21-22, we're back for our 2nd event of the year, our main event: San Diego with 750+ expected of the best DTC and eCommerce Founders, Operators, Executives, Marketers, and agencies!
- You get 2 content packed days
- Enjoy the most unique location... Literally ON the water
- The best networking experiences
- Focused on educational keynote presentations and not a bunch of tech talks and panels
- The BEST conference food you'll experience GUARANTEED
- $220k worth of actual giveaways (F1 Trip, Hawaii vacations, Apple products, Pizza Ovens, Cookware, Meta Glasses and much more)
- A constant stream of snacks combined with good vibes
- Sunset Happy hour with multiple "alternative" drinks
- Great partner hosted events all night!
Learn more: commerceroundtable.com
And if your wondering what kind of tactical, practical keynotes to expect, here's our speaker lineup:
Led by the best MC in the space: @iamshackelford
@ezrafirestone, oVertone
Christian Toetzke, HYROX
@TaylorHoliday , Common Thread Collective
@EricRausch, New Standard
@ecomchasedimond, eCom Email Marketer
@KalebMattice, Gains in Bulk
@jacob_posel, Indigo AI
Devyn Pukteris, Sweat Pants Agency
@bryandstarck, Customer Conversations
@spencepawliw, Evolve Meta
Evin Catlett, Skull Candy
@RytisLauris, Omnisend
@jordantwestecom, Social Commerce Club
Kyle Yeoman, Groove Life
@voids_jannik, Voids AI
@itslukeaustin, Common Thread Collective
@ChereneAubert, Growth Capital
Eric Venn-Watson, MD, Seraphina Therapeutics
@BrettCurry, OMG Commerce
Abdurahim Shodmonov, Primal Queen
@alexrudolphh & @TylerBrechbiel, TBAR
Umar Shaikh, Nest Marketing
With special live streaming happening all day via @ecommcowboy (@chrislukehall & @colindougherty)
And special on site pod recordings by @CommnThreadCo
This is our 4th year and we've got some major changes and surprises for the event and it's going to be the best one yet!
@CommerceRound San Diego is on Sept 21-22 and tickets move quick!
With ~60% of tickets sold, we're expecting to sell out for our 4th year in a row.
Don't miss out on the community event of the year, beautiful sun, great people, great content, and great food.. it's gonna be a great time.
Go learn more at commerceroundtable.com
We'll see you in San Diego!
ASOM Pod retweeted
Kicking off the weekend with a long walk with the pups..
With just 23 days to go, we have lots to do and prepare for @CommerceRound San Diego on Sept 21-22!
With 750+ expected of the best DTC and eCommerce Founders, Operators, Executives, Marketers, and agencies to join us for 2 days in the sun!
- 2 days filled with actionable content focused on educational keynote presentations and not a bunch of tech talks and panels
- The most unique location... Literally ON the water!
- An intentional networking area and experiences
- The BEST conference food you'll experience GUARANTEED
- On Stage giveaways (F1 Trip, Hawaii vacations, Apple products, Pizza Ovens, Cookware, Meta Glasses and much more)
- A constant stream of snacks combined with good vibes
- Sunset Happy hour with multiple "alternative" drinks
- Great partner hosted events all night!
All led by the best MC in the space: @iamshackelford
With a big shout out to all our incredible speakers who are preparing keynotes:
@ezrafirestone, oVertone
Christian Toetzke, HYROX
@TaylorHoliday, Common Thread Collective
Evin Catlett, Skull Candy
@KalebMattice, Gains in Bulk
@ChereneAubert, Growth Capital
@jacob_posel, Indigo AI
Abdurahim Shodmonov, Primal Queen
Devyn Pukteris, Sweat Pants Agency
@bryandstarck, Customer Conversations
@spencepawliw, Evolve Meta
Eric Venn-Watson, MD, Seraphina Therapeutics
@RytisLauris, Omnisend
@jordantwestecom, Social Commerce Club
Kyle Yeoman, Groove Life
@EricRausch , New Standard
@ecomchasedimond, eCom Email Marketer
@voids_jannik, Voids AI
@itslukeaustin, Common Thread Collective
@BrettCurry, OMG Commerce
@alexrudolphh & @TylerBrechbiel, TBAR
Umar Shaikh, Nest Marketing
@Melanie_Balke, The Email marketers
With special live streaming happening all day via @ecommcowboy ( @chrislukehall & @colindougherty)
And special on site pod recordings by
@CommnThreadCo
With ~65% of tickets sold, we're expecting to sell out for our 4th year in a row.
Don't miss out on the community event of the year, beautiful sun, great people, great content, and great food.. it's gonna be a great time.
Go learn more at commerceroundtable.com
We'll see you in San Diego!
Have a great weekend ✌️
