First essay, much more to come.
identitiesnarchetypes.substa…
an appalling take. there are many people who have been cursed with the most appalling internal conflicts so that we can be blessed with their art - the product of that pain.
worth remembering that even accounting for sleeping 8 hours/day (which very few people actually do) there are 112 hours in any given week. so for anyone "tight on time" your problem is not that you don't have enough, but simply that you are terrible at allocating it.
great heroes and inspirations of mine:
-hemingway
-patrick leigh fermor
-peter beard
-jacky fisher
-virgil abloh
-wong kar wai
-nelson
-Ian fleming
-basquiat
-john woo
-tom clancy
-william jardine
worth going down the rabbit hole on any of them. an abundance of lessons.
nothing possesses the power to momentarily transport you back in time in the way music does.
opening riff of come as you are or chester benningtons voice and I am 13 again. ziggy stardust or rubber soul and I'm a kid in my dads car.
black ops, halo, and little league sports. thats what I feel. its crazy to me how you can look at a series of images and feel such a crushing wave of nostalgia. feel yourself in these moments. SWAT! SLAYER! can hear these songs and play the life movie in your head. little snippets of days where you didnt think of the future. the 5 senses uncaged. this is why music is awesome, because it so effortlessly anchors moments in time. nothing else quite like it.
worth noting that this was not the first thing bourdain ever published. he had in fact published a string of books that had gone nowhere. there was nothing to say that this particular piece would irrevocably alter the course of his life.
complicators who are attracted to breadth are some of the most ineffectual people you will ever encounter in business.
** 4 Useful Heuristics I Keep Coming Back To
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Heuristic #1: Depth Not Breadth
A lot of the time, our instinct is to go wider when we’d be better served going deeper.
Example 1: You’ve got an eCom brand with a winning hero product and funnel. Instead of going deeper on the hero product, you go wider and try to launch 3 more products. Your team loses focus, hero product suffers, business numbers go down.
Example 2: Software. You can always add more features, but often more value accrues from going deeper on the features you already have.
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Heuristic #2: Simplifiers > Complicators
This one is kind of self-explanatory. Surround yourself with simplifiers and not complicators.
Example: You hire someone and ask them to perform a task or achieve a goal. A simplifier figures out the fastest, most efficient way to get the desired outcome. A complicator asks a thousand questions, brings up a dozen what-ifs, and gives you a hundred counterfactuals.
You can’t be surrounded by complicators if you want to move fast.
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Heuristic #3: The Cream Tends to Rise to the Top
This was one of the most memorable pieces of advice my dad gave me back in my early 20s. I was complaining about how my job didn’t have a lot of mobility for me. He told me: “In my experience, the cream tends to rise to the top.” Sounds simple, but I think about it often.
Example: I found myself saying these words to my own 8-year-old daughter this month after she felt frustrated that she wasn’t getting specific opportunities on her travel softball team. I explained that as long as she keeps putting in the work (which she is), the opportunities will come.
It’s the same in business and entrepreneurship.
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Heuristic #4: Comparison is the Thief of Joy
This might be the heuristic that’s been coming to mind most of all lately.
Example 1: StefanBrain. It might be surprising, but I spend virtually zero time thinking about my “competition.” In fact, I’d have a hard time even telling you who my “competitors” are. The reason for this is not that I don’t pay attention to what’s going on. Rather, it’s because I’m less focused on what competitors are doing and more focused on what we’re doing. I’m focused on our vision, not theirs.
Example 2: I regularly speak with DTC operators who feel bothered by the fact that some competitor is bigger than them or doing more revenue than them. To me, that’s just obviously wasted energy. You’d be much better served spending that energy on growing your own business instead of worrying about what they’re doing.
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Replying to @builtbyeli
conversely, I wonder who is cooking things up in stealth we have no idea about that could ultimately improve the lives of billions
abc.net.au/news/2026-06-22/a…
my life changed the day @CEOLandshark put me on to gurdjieff
the knowledge base needs the following to really work:
-goals
-personal operating manual
-current context & constraints
-decisioning principles
-people
-tastes
-captured reference material
-personal outputs
















