A client is going to tell you to pitch them to Business Insider because they feel ready. It’s very important that you don’t listen to them. Ready to them usually means a decent logo, a few sales and a strong opinion.

What people think PR is: PR is easy and anyone can do it: PR is a complex and multi-faceted discipline that requires a deep understanding of media, communication, psychology, and human behavior. It takes years of experience and training to be a successful PR professional.

What role does #socialmedia play in PR? a.) It has no role in public relations b.) It can be used to reach large audiences quickly and cost-effectively c.) Carries over to how your brand engages and interacts with your audience. d.) B & C

Building a strong brand requires a long-term commitment to marketing and public relations, including ongoing engagement with customers, stakeholders, and the broader community.