I've spent the last 5 years mentoring developers, helping them ship code and build careers. But when it came to growing my own presence on X, I was stuck: endless scrolling, forced content, zero flow. So I quietly shifted focus: diving full-time into building X Growth Engine, a tool that handles post creation, smart scouting, and targeted engagement... all while keeping your authentic voice intact. Today marks Day 1 of sharing the journey openly. Excited (and a little nervous) to document the progress, failures, and wins. #buildinpublic

You can cook at home. Restaurants are still here. Not because cooking is hard. Because you don't want to do it every night, and you really don't want to run a kitchen. Making an app went the same way. The building stopped being the hard part a while ago. The making is the first half. Keeping it running at 2am is the other half, and it's still work someone has to want to do. Day 275

The last thing I do every day is a note to myself about what actually happened. What worked, what didn't, what I decided, and what it felt like. A few lines, written for nobody. I started doing it months into the build. I wish I'd started on day one. Everything before that is a blur with a post attached to it. Write things down.

A channel recommendation is only as good as the product it was tested on. Pinterest gets sold to founders as an indexing shortcut. 640 million users, almost every search unbranded, pins that keep working for months. All of it true. Also true: nothing from Pinterest showed up in the top ten for the eleven searches that matter to me. Different product, different answer. I checked before I automated it. Cheaper that way. Day 274

A friend posted his name and where he's from. No product, no pitch, nothing clever. Around a hundred new followers in a day. I've spent 273 days on the build side of that. So I'm spending a few on the other side.

A router that sat in a drawer for years is now the newest thing on my network. It was running firmware from 2022. That build reached end of life and stopped getting patches, so every month it stayed in that drawer it got a little less safe to plug in. Took a Raspberry Pi on a bench, four tries at a login I couldn't remember, and a ten minute wait I wasn't allowed to interrupt. It came back up. One down, the rest of the network is next. Day 273

Nevo had the week none of us want. Everything hit at once, and he was up all night with it. He didn't hide any of it. Posted the bad news himself, as he learned it, before he had the full picture. The replies came back as support. I want to be that open when it's my turn.

Security is front and center this week. I like seeing it there. In the builder space it sits off to the side most of the time. When it works, you never hear about it. So the only posts it gets are when something breaks. This week something did. A platform got compromised, keys leaked, and a founder had to take his whole product down and tell everyone while it was still happening. That could be any of us. I'd rather this topic be loud before it's personal. Day 272

The writers selling by email are the best I read. Everything they claim comes with something behind it. In software the evidence takes longer. You can ship a good tool and still wait months for the proof it was worth it. I take the lesson anyway. Say the offer plainly, then go earn it.

I can't think of one piece of advice that changed X Growth Engine on its own. It came in small pieces, from a lot of people. Some were users. Some were deep in this space. A few told me the opposite of what I wanted to hear. That mix is why it's where it is now. I'm not interested in deciding alone. Day 271

Every take online is about speed. Speed is fine. Speed also means you're three steps in before you know what room you're in. Slow gives you the read first. Who's in the room, what they actually need, where the opening is. I'll take slow and right about the room.

I sat down for one clip and stayed for the whole series. Eight parts. Twelve minutes. All made with AI. The last one had 70,000 views in less than a day. What got me was the craft. Pacing, faces, the quiet parts. I've seen big budget releases with less in them. It's from @Foyege24. Start with part one: xitter.cf/Foyege24/status/210958… We are going to get some amazing things out of this. Day 270

Some of what you try won't work out. That's not wasted. The ones that miss are how you find where the edges are. The version won't last. What it taught you will.

Done keeps moving. Every time the work looks finished, the next change shows itself. I used to think I was missing something. Now I think that's what the work is. I don't think I've ever signed off on a design. I just get it closer. Day 269

I chase results like anyone. I just don't let them decide how it's going. A result is one date on the calendar. Progress is every other one. And when you get there, it does feel excellent. It's supposed to. But the everyday part comes from smaller things. This got easier. That got faster. Progress over result.

"SaaS is dead" keeps going around. The claim: anyone can build their own software now, so who buys it anymore. And to be fair, that part is real. Building has never been this accessible. You can tell Claude what you want and it shows up. The leap is assuming everyone will. We spend our days in this world, so it starts to feel like everyone does. That's the bubble. Most people are never going to build their own tools. Not every problem becomes a project. Day 268

I keep hearing the same thing from people I work with, in different words: "I feel lost right now." It comes right when the work gets real, and it has nothing to do with how capable someone is. The people I've watched get through it never skip that part. They sit with it. It loosens. Feeling like you're lost is a part of the process.

The design system now: things run, I give my reaction, they run again. No single big swing that has to be right. Rounds on rounds. Each round only needs one thing from me: the honest reaction. Iterating until I'm pleased. Day 267.

Big wins don't come out of nowhere. They come out of a long run of small ones. One more post on a day that didn't look like much. One more hello to someone new. One more try at the thing that isn't working yet. From the outside, the big one looks sudden. From inside the run, it's just the next step. Keep at the small ones long enough and some big ones do happen. Just keep going.

Every product works great until someone becomes the extreme case. Turns out that's me. I'm the first person to hit 40,000 observed posts in X Growth Engine. At that scale my popup started taking longer to open. I felt it before any dashboard told me. Measured it, found the culprit, fix is on the way. Anyone after me gets the smoother version. That's the job of the first user. Day 266.

"Lead with the outcome" has been in my head for weeks. Whatever stage of the journey you're on, X should be bringing you good things. Relationships. Sales. Sponsorships and deals. A wider perspective. Staying current. Connections that turn into something. Total beginner. Here every day. Stalled. Momentum going. Different outcomes, same help. X Growth Engine can help you get there.