We’ve just released the exact Hook System behind £400M+ in DTC revenue, built to help you create visually distinct, scroll-stopping hooks that actually scale. Last week I shared an insight that Meta’s new delivery system (Andromeda) doesn’t just look at messaging, it looks at visual similarity. If two ads have the same structure and layout, they’re basically the same in Meta’s eyes… even if the script changes. We’ve been seeing this play out across accounts spending £500K+/mo. Meta’s Andromeda algorithm now actively rewards creative that’s visually and conceptually distinct. That means: → A new script isn’t enough → A new creator isn’t enough → If it looks too similar, you’re throttled We’ve been working behind the scenes to build a hook framework that solves this. Here's what's inside - The 9 types of hooks that still win attention (mapped to tone, audience + angle) - Our top performing examples - Prompt banks to generate fresh hooks across personas on VEO3 - Advanced hook techniques that actually unlock incremental reach This isn’t a swipe file, it’s a system for scalable, visually distinct hook creation. Want it? Retweet this post Comment “Hooks” Make sure you're following so I can DM you!