Tracey Panek

Thanks for the chat about the 150th of @LEVIS @501 jeans Patented! Check out our discussion of rivets, a two horse symbol and an 1873 patent that changed fashion history: pod.link/1612089556

The @LEVIS brand forged a new path into casual footwear almost 50 years ago, launching a line of boots, sneakers and loafers dubbed Levi’s® for Feet in 1975. Here's a behind-the-scenes look at the launch: ow.ly/vb4f50MiXI2

It’s the largest @LEVIS jacket in the US. The latest example of @LEVIS as art features a denim trucker worn by one of three Native American models. The stunning mural spans 170,000 square feet across the Maumee River in Toledo, Ohio. ow.ly/QI4K50LGY4V

75 years ago this month @LEVIS made its runway debut in Paris in the first all-American fashion show. Twins Pat and Priscilla Emery wore overalls, not evening gowns. “It was the most terrific fashion show that Paris has seen,” described a 1947 report. ow.ly/2hCY50LpFqC

Thanks @SmithsonianMag for including me as part of your feature story on @LEVIS discovered in Castle Dome, Arizona! I was delighted to visit the mining district and see the blue jeans first-hand. ow.ly/wgMK50Lm1Nb

Join me in Point Reyes for a look at Levi Strauss & Co.'s history outfitting America's farmers and ranchers like Al Armanino, a 1930s rancher who wore 501 jeans to run his dairy farm. Al's extensive @LEVIS collection is a new addition to our #Archives. ow.ly/twt450L2uxe

Look who re-visited our 1890 Calico jean! Timolin Burdick and her mother, Barbara Hunter Kepon, visited the #Archives in 2014 to see the @LEVIS Barbara found as a teenager. Timolin returned with her husband and a photo of her mom who passed away to share during her latest visit.

Excited to be @crystalbridges to prep for the upcoming “Fashioning America” exhibit. We’re installing an 1893 value jean, 1930s Western shirt + 1940s Lady @LEVIS and a Superlow skirt from the early 2000s. Shots of gallery and pre-install conservation…

Here’s how one home in Mississippi, with @LEVIS support, was a refuge to dozens during the 1980s HIV/AIDS crisis. ow.ly/i9NC50KuCNK

#OTD in 1969 Woodstock was in full swing Join me in the #Archives to celebrate the famed festival with a look at at a custom pair of 501®s worn @woodstockfest and get a glimpse into @LEVIS links to music festivals that continues today. youtube.com/watch?v=QnUG8-ed…

Is it the oldest @LEVIS ad of its kind? It's almost 100 years old, located in one of the most remote corners of California, and remains as ghostly evidence of early @LeviStraussCo business that continues today. Read about it in my latest story. ow.ly/jCTP50JWRBi

Sunny summer day in San Francisco--perfect time for an outdoor @LEVIS 501 donation to our #Archives.

We're back with a new "From the @LEVIS Archives" episode! We just finished conserving an 1890s sack coat. Meet our conservator, see the 2-week cleaning process on time-lapse and see the before/after: ow.ly/Myya50Jphg4

In honor of her Platinum Jubilee, here's a look at a 1983 visit by Queen Elizabeth to San Francisco. President Reagan at her side, the Queen attended a banquet @deyoungmuseum where she met Walter Haas, Jr., @LeviStraussCo former president, and other guests. #TheQueenVisited

#OTD 149 years ago May 20, 1873 @LeviStraussCo and Jacob Davis received a U.S. patent for riveting pockets and blue jeans were born. From workwear then to style staple today, blue jeans are one of the most enduring garments in the world. #Happy501Day

To honor his brother who died suddenly, runner Johnny Gregorek wore @LEVIS to break the Blue Jean Mile in 2020 for #MentalHealthAwarenessMonth. Johnny clocked 4:06.25. A @LEVIS fan, he donated his record-breaking 501s to our Archives. “They fit like a dream,” he said.

Excited to deliver a few gems from our #Archives to @TheAutry for their upcoming exhibition, Dress Codes. Lady@LEVIS701 (1930s) Lumberjack 501 (1940s) Hippie 501 (1960s) If you’re in #LosAngeles, check it out.

#OTD in 1864, Levi Strauss & Co. received a Wells Fargo & Co. check for $1,000 from a customer in Folsom, California, dated April 20. Two long-time American companies, @WellsFargo is only one year older than 1853-founded @LeviStraussCo.

The 1920s were a groundbreaking era for fashion and outdoor adventure thanks, in part, to the first women’s outdoor separates by @LeviStraussCo —now turning 100. levistrauss.com/2022/04/05/l…